Watch It. Love It. Style It.
THE STYLE NETWORK EMBRACES STYLISH LIVING WITH A GLOSSY, BOLD REBRAND IN ASIA
The Latest Kimora Lee Simmons Series Headline Fresh Slate of Great New Programming
21 March 2013, Singapore – The channels’ division of NBCUniversal International Television announced that The Style Network is refreshing its brand and image by embracing a new glossy and bold look that appeals to women’s desire for living stylish lifestyles. The channel will refresh its logo, on-air look and tagline in Asia and around the world – following on from the North American refresh in mid-2012. The network rebrand will go into effect on-air in Asia from 1 April 2013.
Under the new tagline “Watch It. Love It. Style It.” the channel will offer original, relatable and aspirational content reinforcing the channel’s vision to celebrate women whose desire to style every aspect of their lives varies from how they beautify themselves to how they enrich the world around them. The refreshed brand promises to fuel women’s insatiable appetites for all things style.
As part of the refresh, the Style circle logo is replaced with a classic midnight blue typeface accented by a splash of light blue. The new logo is mutable and will be filled in with different patterns and colours that reflect the ever-changing trends in fashion and stylish living while embodying how viewers see the world through a prism of Style.
Christine Fellowes, Managing Director, Universal Networks International, Asia Pacific, says, “Style’s new direction embraces our passion for beauty, fashion and all things Style. With a new attitude, a bold new on-air look and a versatile new logo, the refreshed channel is current, passionate, glossy and an approachable authority on all things ‘style’. The all-new Style Network will be the destination that fuels women’s insatiable appetite for looking great and living stylishly.”
As part of the channel refresh, Style is launching the brand new series House of Fab featuring Kimora Lee Simmons as she runs her new shoe empire, and a home-makeover series Built, with gorgeous male models.
Style’s new programs:
- House of Fab – A new docu-series inside the business of “Just Fab,” an online shopping site specializing in shoes and accessories run by Kimora Lee Simmons.
- Big Rich Atlanta – The new reality spin-off of Big Rich Texas – which enters the exclusive world of Buckhead Country Club, where outrageously wealthy mothers and daughters do whatever it takes to stay on top of the social scene.
- Built – The hot and dramatic show where remodels never looked so good! Built follows a Manhattan home-service staffed exclusively with high-fashion male models who are also skilled handymen. Each week, the crew will tackle a home makeover project helping their clients with remodeling challenges, and their dizzying good looks and ensure a handsome ending.
Meanwhile, the refreshed Style will continue with fan favourites Giuliana and Bill, Jerseylicious and Glam Fairy.
Beyond Asia, the refreshed Style rolls out in in all other markets including Australia, UK, South Africa, EURA (Portugal, CEE) and Middle East.
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About Universal Networks International
Universal Networks International, the international channels division of NBCUniversal, is one of the world’s premier entertainment portfolios, delivering quality content and compelling brands to over 176 territories across Europe, the Middle East, Africa, Latin America and Asia Pacific. The brands in the portfolio include Universal Channel, Syfy, 13th Street Universal, Studio Universal, E! Entertainment Television, The Style Network, DIVA Universal and Golf Channel. These unique brands deliver a full range of entertainment experiences to local audiences across the globe. Universal Networks International also operates Movies 24 and has a controlling interest in the KidsCo joint venture.
Universal Networks International is a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal is owned by Comcast Corporation.
For media enquiries, please contact
Marlene Ee
Communications Manager
Marlene.ee@nbcuni.com
(65) 6326 1872
Regina Yeo
regina.yeo@sprg.com.sg
(65) 6325 8232
Sarah Sanusi
sarah.sanusi@sprg.com.sg
(65) 6325 8185