THE WALKING DEAD’S THIRD SEASON PREMIERE GENERATES MONSTER RATINGS ACROSS ASIA ON FOX INTERNATIONAL CHANNELS
Asia, October 30, 2012 – FOX International Channels (FIC) has announced that The Walking Dead Season 3 premiere received impressive ratings performance across Hong Kong and Southeast Asia. The show easily defeated all cable competition in its time period with regards to Total Viewers, and in some cases beat broadcast competition to reign as the night’s most watched program.
Other regional highlights include:
In Malaysia
- The debut made FOX Movies Premium (FMP) the #1 Western movie channel in the timeslot among all pay-TV viewers
- The premiere ratings outperformed FMP’s year-to-date prime time average by +54%
In Singapore
- The debut made FMP the #1 movie channel in the timeslot among all pay-TV viewers
- The premiere ratings outperformed FMP’s year-to-date prime time average by +194%
In Taiwan
- The third season debuted as the #1 international drama in the market and propelled STAR Movies to the #1 position across all movie channels in its timeslot
In the Philippines
- The premiere of the new season broke all previously held performance records for Western general entertainment programming on FOX, as the highest rated drama series since the launch of the national meter panel in 2009
- It made FOX the #1 cable channel in the timeslot among all pay-TV viewers
- It recorded 77% increase in rating from the Season 2 Opener, and 160% increase in rating from its full Season 2 first-run average
“The Walking Dead is, without a doubt, the biggest global TV hit of the moment. Our viewers can’t get enough of ‘Dead’, said Hernan Lopez, President and Chief Executive Officer of FOX International Channels.
“This incredible global success is the result of a unique partnership and collaboration between FIC, AMC and The Walking Dead’s talented team,” said Sharon Tal Yguado, Executive Vice President of Scripted Programming and Original Development, FOX International Channels. “For a third consecutive season we are bringing this highly anticipated show to viewers in more than 120 countries shortly after it airs in the US and it is continuing to break record internationally. We’ve made a strong commitment to the show’s hungry and loyal fans across the globe, and it paid off big time.”
For the past two years, The Walking Dead has received the Emmy Award for Outstanding Prosthetic Makeup (2012/2011). In 2010, The Walking Dead secured a Golden Globe nomination for Best Television Series – Drama.
FIC owns all international rights for The Walking Dead outside of North America. Entertainment One handles third party Broadcast TV, Digital and Home Video sales for the show outside of FIC’s channels.
The Walking Dead Season 3 premiered in markets across Asia after first broadcasting in the US on October 14, 2012, with all new episodes scheduled to air every Sunday.
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About THE WALKING DEAD
Based on the comic book series written by Robert Kirkman and published by Image Comics, The Walking Dead tells the story of the months and years that follow after a zombie apocalypse, and follows a group of survivors, led by police officer Rick Grimes (Andrew Lincoln), who travel in search of a safe and secure home. Additional cast includes: Sarah Wayne Callies as Lori Grimes; Laurie Holden as Andrea; Steven Yeun as Glenn; Norman Reedus as Daryl Dixon; Chandler Riggs as Carl; Lauren Cohan as Maggie; Scott Wilson as Hershel; Iron E. Singleton as T-Dog and Melissa McBride as Carol. The series is executive produced by Glen Mazzara, Kirkman, Gale Anne Hurd, and David Alpert with Greg Nicotero as co-executive producer.
About FOX International Channels
FOX International Channels (FIC) is News Corporation’s international multi-media business. We develop, produce and distribute 350 wholly- and majority-owned entertainment, factual, sports and movie channels across Latin America, Europe, Asia and Africa, in 37 languages. These networks and their related mobile, non-linear and high-definition extensions reach over 1.1 billion households worldwide. We also operate a global online advertising unit .FOX (“dot-fox”) specialized in online video and display, and four TV production houses.
In Asia, FIC operates or distributes 33 channel brands, including the FOX, STAR and National Geographic brands, with over 100 feeds across 14 markets, As the leading pay-TV network in the region, FIC reaches more than 550 million cumulative subscribers across Asia Pacific and the Middle East with offices in Hong Kong, China, Taiwan, Japan, Korea, Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, India, Australia, New Zealand and the UAE. For more information, please visit www.foxinternationalchannels.com.
About AMC
AMC reigns as the only cable network in history to ever win the Emmy® Award for Outstanding Drama Series four years in a row, as well as the Golden Globe® Award for Best Television Series – Drama for three consecutive years. Whether commemorating favorite films from every genre and decade or creating acclaimed original programming, the AMC experience is an uncompromising celebration of great stories. AMC’s original stories include Mad Men, Breaking Bad, The Walking Dead, The Killing and Hell on Wheels. AMC further demonstrates its commitment to the art of storytelling with its slate of unscripted original series, as well as curated movie franchises like AMC’s Can’t Get Enough and AMC’s Crazy About. Available in more than 97 million homes (Source: Nielsen Media Research), AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, Sundance Channel and WE tv. AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Story Matters HereSM.
Press Contacts:
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Shirley Lam
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Email: shirley.lam@fleishman.com
FOX International Channels
Kelly Jang
Tel: +852 2621 8875
Email: kelly.jang@fox.com
Erin Yeh
Tel: +852 2621 9166
Email: erin.yeh@fox.com