TRACE Sports HD Launches on TrueVisions in Thailand
Bringing Thai Sports Fans a Unique Sports Celebrity News & Entertainment Channel
(Hong Kong, 13 October 2011) TRACE Sports HD announces its launch in Thailand, bringing the best stories about sports celebrities to Thai sport enthusiasts, as it launches the channel on TrueVisions, Thailand’s leading cable and satellite TV provider. From 1 November, TRACE Sports HD will become part of TrueVisions’ Silver and Platinum package offerings. As Thailand’s most successful cable and satellite TV operator, TrueVisions broadcasts 124 channels which reach up to two million viewers across the country.
TRACE Sports HD is now available in High Definition to all distributors across the Asia-Pacific region via AsiaSat 5, with more exciting cable and satellite carriage agreements to be announced in the coming months.
TRACE Sports HD provides its viewers with behind-the-game information and news on their favourite sports heroes. It includes lifestyle and entertainment programmes which give an exclusive look into the lives of global stars like Manny Pacquiao, David Beckham and Yao Ming. With 100% original content all produced in high definition, TRACE Sports HD is the first channel of its kind, appealing to both male and female viewers.
With the 2012 London Olympic Games on the horizon, TRACE Sports HD is arriving just in time to satisfy viewers’ curiosity to know more about the games and the players. Leading up the Games, viewers can learn about champions who will be participating in the games in Going to London. During the Games, TRACE Sports HD will be spilling the beans about Olympic untold stories and scandals, while celebrating past legends who have made their mark in Olympian history.
James Ross, CEO of Lightning International, Representative for TRACE Sports HD in the Asia-Pacific region says, “We are really excited about TRACE Sports HD’s launch in Thailand and particularly with such a widely-watched operator as TrueVisions. We hope that as demand and distribution for TRACE Sports HD grows, we will be able to incorporate more and more programming featuring sports celebrities from the Asia-Pacific region.”
TRACE Sports HD is broadcast in English with subtitles in Thai, Chinese, and Korean, and made available to cable, DTH, broadband and mobile platforms across Asia, Middle East and Australasia.
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About TRACE
TRACE is an international media group providing music and sports entertainment via TRACE Urban HD and TRACE Sports HD channels. TRACE channels are available in 150 countries to 50 million subscribers via 26 satellites. The channels are ranked the Number 1, 2 or 3 music channels in 80 countries, and licensed in 9 countries to mobile and radio operators. TRACE launched TRACE Sports HD in June 2011. It is the first global channel dedicated to sport celebrities.
Olivier Laouchez created TRACE GROUP in 2003. With him, the group is owned by his associated managers and two investment foundations that are Entrepreneurs Venture and Citizen Capital. Additional information on TRACE can be found at http://eng.trace.tv/
TRACE Sports HD programmes include:
Up Close With… – High profile sports celebrities share their private life and open up to their fans to reveal who they really are. Watch Michael Phelps and Roger Federer talk about their true passions and what really gives them strength.
Sporty News – Intimate news, big sponsorship contracts, the latest tweets, the latest injuries, outstanding performances of the week, and all the other little details and revelations about sports celebrities
Entourage – Meet the friends and family of sports celebs like Olympians Sanya Richards and Mark Cavendish. Get to know more about our champions through the eyes of their inner circle
Going to London – Leading up the London 2012 Olympic games, viewers can learn about champions who will be participating in the games. Champions include Michael Phelps, Usain Bold, and Teddy Riner, and many more.
About TrueVisions Plc.
TrueVisions Plc. is a subsidiary of True Corporation Plc company. TrueVisions Plc. is Thailand’s largest provider of subscription-based television serving through CATV and DStv systems. TrueVisions is committed to providing leading popular programs from around the world on 124 channels covering information, news, sports, and entertainment, along with superior customer services. The services are offered in 4 packages: Platinum, Gold, Silver, and Knowledge packages. In addition, the company offers a Convergence Package “TrueLife Free View,” allowing users of TrueMove mobile phone to spend 299 Baht on a monthly plan or 300 Baht on a TrueMove Pre Pay plan and get 53 channels Free View. The company also offers 3 supplementary packages, including HBO Package, Discovery Package, and Disney Package (plus international language channels like NHK World).
About Lightning International
LIGHTNING INTERNATIONAL is headquartered in Hong Kong, and was established to offer companies outside Asia a single platform from which to launch and/or consolidate their reach among Asian television viewers. Lighning’s CEO James Ross launched Bloomberg TV (Asia-Pacific) in 1996 and built a strong Asian distribution for the channel. After 10 years at Bloomberg he opened the first Asia office for the UK’s ITV, developing the ITV programme syndication business, and launched ITV formats in China, Korea and India. He also created the ITV Granada channel, and earlier this year created a production partnership, ITV Studios Asia, in collaboration with activeTV.
Media inquiries:
Tina Chu
Sinclair Communications
Tel : (852) 2915 1234
Email : tina@sinclairasia.com
James Ross
Lightning International
Tel : (852) 2815 7481
Email : james@lightninginternational.net