Hollywood arrives with the ultimate movies, series and stars
HONG KONG (November 6, 2012) – Audiences across Pakistan can now tune in to the very best of Hollywood-style entertainment with the launch of WB.
WB is Turner’s 24-hour, English entertainment channel and the premiere destination for all Hollywood enthusiasts. It offers the biggest hit movies, hottest action, best drama, funniest series and brightest stars from the world’s most prolific studio, Warner Bros. – all in a sleek and exciting environment.
Three years after the channel debuted in India, WB is now also available in homes across Pakistan from November 1. WB will be distributed in Pakistan through Homecast Entertainment Private Limited and will be made available to advertisers by TBS Pakistan with the help of their ad sales representatives Strategic Alliances.
Steve Marcopoto, President and MD, Turner International Asia Pacific Ltd., said, “For nearly a decade Turner has built its leadership in the Pakistan media and entertainment industry on a bedrock of rich, powerful and compelling content. Now we expand our foundation with WB, leveraging the greatest hits from the largest and fastest-growing film and television library in the world. With a distinctive on-air feel and the biggest hits, it will indeed be ‘entertainment made better’ for all Hollywood movie buffs in Pakistan.”
The channel is targeted at an upscale urban audience with an appetite for quality programming and 24-hour Hollywood content. WB will bring the best of award winning Hollywood entertainment to TV sets in Pakistan.
Highlights of WB’s premium movie titles include the Harry Potter series, the Lord of the Rings series, The Hangover, Sherlock Holmes, Clash of the Titans, Rumble in the Bronx and The Dark Knight. From launch, WB will also air hit series including The Big Bang Theory, Fringe, Friends and Nikita.
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About WB in Pakistan
WB is Pakistan’s gateway to Hollywood! This premiere destination is meant for all Hollywood aficionados, offering the biggest movies, hottest action, best dramas, funniest series and the brightest stars from the world’s most prolific studio. Showcasing programming licensed from Warner Bros., WB is aimed at a Pakistan audience with a colossal appetite for Hollywood’s best content, around the clock. WB is a 24-hour, English-language entertainment channel from Turner Broadcasting System Asia Pacific, Inc. Now That’s Hollywood! itsonwb.com
For more information, please contact:
James Moore
Turner International Asia Pacific Limited
Tel: +852 3128 3720
Email: James.Moore@turner.com