Vishnu Athreya Named Vice President, Program Scheduling at Cartoon Network and Boomerang
Athreya’s new position takes him from Asia Pacific to the US
HONG KONG (June 23, 2014) – Vishnu Athreya has been named Vice President, Program Scheduling for Cartoon Network and Boomerang, it was announced today by Rob Sorcher, Chief Content Officer for Cartoon Network in the US. In this position, Athreya will be responsible for overseeing the day-to-day scheduling and strategic positioning of programming content for Cartoon Network, Boomerang and branded non-linear program platforms.
He will serve as departmental lead for long-range calendar planning along with developing creative strategies for on-air stunts and special events surrounding the networks’ growing library of original, acquired and classic animated programming. Athreya will be based in Atlanta and report directly to Sorcher, who is based at Cartoon Network Studios in Burbank, California.
“Vishnu has artfully produced high-performance schedules in territories around the world, and now assumes the US role with a deep knowledge of our product,” said Sorcher. “I’m pleased we were able to tap our own international talent pool, and as a result expect Vishnu to be a unifying link for Cartoon Network worldwide.”
Athreya joins the Cartoon Network US team after a long stint as Executive Director of Programming, Acquisitions and Development for Turner Broadcasting’s kids channels in Asia Pacific: Cartoon Network, Toonami, POGO, Boomerang and Cartoonito. Based in Hong Kong, he was responsible for driving content programming strategy for Turner in Asia Pacific.
In a role that included program scheduling, operations and acquisitions, Athreya was responsible for developing and furthering Turner’s broader kids’ strategy with new channel launches – specifically Toonami, a boys action channel, and Cartoonito, for younger children – and building strategic network relationships with various content providers. Over the course of his tenure, he was instrumental in propelling Cartoon Network to a leadership position in Asia Pacific.
Earlier in his career, Athreya was vice president, music programming and brand for Radio One, the BBC station in Mumbai. He began his career in advertising as a media planner with MediaCom India, part of Grey Worldwide.
Athreya earned a post graduate diploma in communications from the Mudra Institute of Communications in Ahmedabad, India. He also holds a bachelor’s of science degree in chemistry from St. Stephens College in Delhi, India.
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For further information, contact:
James Moore
Turner International Asia Pacific Limited
james.moore@turner.com
+852 3128-3720
About Cartoon Network in Asia Pacific
Cartoon Network, the number one kids’ channel in Asia Pacific, offers the best in original animated entertainment while also drawing from the world’s most iconic cartoon library of Warner Bros., MGM and Hanna-Barbera titles. Original series showcased on Cartoon Network include the international hit franchise Ben 10, Emmy-winning Regular Show and BAFTA-winning comedies The Amazing World of Gumball and Adventure Time. Cartoon Network is available in 27 countries throughout Asia Pacific and is currently seen in more than 75 million pay-TV homes. Online, Cartoon Network reaches nearly three million unique visitors a month in the region. In Asia Pacific, Cartoon Network is owned and operated by Turner Broadcasting System Asia Pacific, Inc., a Time Warner company.
About Turner Broadcasting System Asia Pacific
Turner Broadcasting System Asia Pacific, Inc. creates and distributes award-winning brands throughout Asia Pacific. Turner runs 46 channels in 13 languages in 38 countries throughout the region, including CNN International, CNNj, CNN, HLN, Cartoon Network, Adult Swim, Cartoonito, Boomerang, POGO, Toonami, WarnerTV, TCM Turner Classic Movies, truTV, WB, MondoTV and TABI Channel. In India, Turner also manages advertising sales and distribution for HBO, and distribution for HBO Defined and HBO Hits HD. Turner Broadcasting System Asia Pacific, Inc. is a Time Warner company.