UNIVERSAL CHANNEL UNVEILS INTERNATIONAL BRAND REFRESH WITH NEW, “100% CHARACTERS” POSITIONING
The New Logo, Look and Tagline Will Premiere First in Asia on April 28
Singapore, April 24, 2013 – The channels’ division of NBCUniversal International Television today announced the refresh of its flagship brand, Universal Channel (Starhub Channel 512). The evolution focuses on character-driven entertainment as the channel unveils its brand new positioning, logo, on-air packaging and tagline – “100% Characters” – beginning in Asia on Sunday, April 28. The worldwide roll-out of the refreshed channel will then follow throughout 2013.
“Our investment in Universal Channel underscores our long-term commitment to the brand and its key role as a portfolio driver of Universal Networks International’s entertainment brands. Universal Channel is one of the fastest-growing general entertainment channels in Asia, and we are certain the refreshed channel will provide an even greater connection with Asia’s entertainment seekers, advertisers and platforms,” said Christine Fellowes, Managing Director, Asia Pacific, Universal Networks International.
“We arrived at our unique positioning because we believe that great characters are the magnets that draw viewers back to their favourite shows – week after week,” added Lee Raftery, EVP, Marketing, NBCUniversal International Television. “Universal Channel’s new logo, look and ‘100% Characters’ tagline are simple and intuitive enabling us to connect with the hearts and minds of our audiences, everywhere, and maximize the potential of this global entertainment brand.”
As part of the brand refresh, on May 29 Universal Channel Asia will premiere Bates Motel the critically acclaimed prequel to Alfred Hitchcock’s genre-defining film, Psycho – which has already been renewed for a second season.
A core channel brand for Universal Networks International, Universal Channel is seen in 103 countries and delivered in 16 languages around the world. The channel’s new positioning – as the home of character-driven entertainment – comes to life across Asia, Central and Eastern Europe, Russia, Africa, Latin America, Brazil, the UK and Australia throughout the coming months.
The Universal Channel brand refresh was developed via collaboration between NBCUniversal International Television’s Central Marketing Team, the award-winning Creative division of Red Bee Media and world-leading TV brand strategist, Lee Hunt.
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About Universal Networks International
Universal Networks International, the international channels division of NBCUniversal, is one of the world’s premier entertainment portfolios, delivering quality content and compelling brands to over 176 territories across Europe, the Middle East, Africa, Latin America and Asia Pacific. The brands in the portfolio include Universal Channel, Syfy, 13th Street Universal, Studio Universal, E! Entertainment Television, The Style Network, DIVA Universal and Golf Channel. These unique brands deliver a full range of entertainment experiences to local audiences across the globe. Universal Networks International also operates Movies 24 and has a controlling interest in the KidsCo joint venture.
Universal Networks International is a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal is owned by Comcast Corporation.
For more information, please contact:
Marlene Ee
Communications Manager, Asia Pacific
Universal Networks International
marlene.ee@nbcuni.com
Phone: +65 6326 1872
Regina Yeo
Strategic Public Relations Group
regina.yeo@sprg.com.sg
(65) 6325 8232
Sarah Sanusi
Strategic Public Relations Group
sarah.sanusi@sprg.com.sg
(65) 6325 8185