VIACOM INTERNATIONAL MEDIA NETWORKS ASIA TO LAUNCH COMEDY CENTRAL ASIA ON NOVEMBER 1
THE FIRST ALL-COMEDY NETWORK TARGETING SOUTHEAST ASIAN REGION
SINGAPORE, 5 OCTOBER 2012: Viacom International Media Networks (VIMN) Asia has announced the November 1 launch of Comedy Central Asia – Southeast Asia’s first 24-hour all-comedy network. Featuring a programming schedule designed for Asian viewers with original Comedy Central programming, sitcoms, stand-up and sketch comedy plus Emmy® and Peabody® award-winning content. Comedy Central Asia will air 24 hours a day, seven days a week in both standard-definition (SD) and high-definition (HD) targeting several markets throughout Southeast Asia.
With the upcoming launch of Comedy Central Asia, VIMN strengthens its offerings with its first venture into the adult-skewed entertainment space with the unique offering of 24/7 all-comedy entertainment targeting viewers aged 18 to 34 years old. Comedy Central Asia will feature both original and acquired content including Comedy Central’s global hit series The Daily Show with Jon Stewart, South Park, Workaholics, and Key & Peele, the Asia Pay-TV premiere of such titles such as Anger Management, Happily Divorced, Jo Koy Lights Out, as well as classic titles Mind Your Language and Boiling Points. Encompassing a wide variety of comedy-genres from talk-show and stand-up comedy, animated sitcom, live-action sitcom, sketch-comedy, physical and gag, Comedy Central Asia will also feature a “Best of Asia” programming block showcasing regionally acquired shows such as the Singapore-produced comedy series The Noose, which was nominated for Best Comedy in the 2011 International Emmy® Awards, and eventually locally produced content.
The full programming schedule for Comedy Central Asia as well as platforms it will be available on will be announced in the upcoming weeks.
“We’ve been planning the launch of Comedy Central Asia for months, and we’re looking forward to making audiences laugh out loud with top-notch programming from the US, Europe and Asia — including Singapore,” said Indra Suharjono, Viacom International Media Networks Asia’s Executive Vice President and Managing Director. “Asian audiences’ senses of humour are truly unique and varied, but I’m confident that Comedy Central Asia will offer something for all comedy lovers and strike the right balance to keep audiences laughing yet reflect our tastes and sensibilities.”
Comedy Central is the only 100% global comedy network, currently seen in more than 200 million homes in over 70 countries around the world. Comedy Central Asia joins the portfolio of comedy channels for Viacom International Media Networks, which are seen in various markets such as Latin America, Russia, the United Kingdom, Italy, Spain, Germany, Sweden, Holland, New Zealand, Hungary, Poland, Israel, and Austria.
###
About Viacom International Media Networks
Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, VH1, VIVA, COLORS, Game One and Tr3s: MTV, Música y Más. Viacom brands are seen globally in more than 600 million households in 170 territories and 37 languages via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom’s blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom.
Media Contact:
Viacom International Media Networks
Omar Gepiga, Senior Director
t: (65) 6420 7184 m: (65) 8198 0230
e: omar.gepiga@vimn.com