VIACOM INTERNATIONAL MEDIA NETWORKS TO LAUNCH MTV, NICKELODEON, NICK JR. AND COMEDY CENTRAL ON SINGTEL’S MIO TV IN SINGAPORE
SINGAPORE, 13 February 2013 – Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc. (NASDAQ: VIA, VIAB) today announced the launch of MTV Southeast Asia, Nickelodeon Southeast Asia, Nick Jr., and Comedy Central Asia on SingTel mio TV’s subscription TV service. The partnership also includes Nickelodeon-branded on-the-ground events that will further strengthen its brand experience with its audience. Details about launch dates and price plans will be announced in the coming weeks.
“Expanding the reach of MTV, Nickelodeon, Nick Jr. and the recently-launched Comedy Central with mio TV, enables us to meet the growing demand for our channels, and deliver high quality programming services to mio TV subscribers,” said VIMN Asia’s executive vice president and managing director, Indra Suharjono. “We are delighted to bring all four of our linear channels to the channel lineup, particularly given the significance of Comedy Central becoming the first English entertainment channel brand to be across all three subscription TV platforms in Singapore.”
“We are excited to collaborate with VIMN and welcome their channels onto our platform,” said Mr Goh Seow Eng, Managing Director of Television, SingTel. “The kids segment, in particular, is one that we have been working hard to address so our younger viewers and their parents will be delighted to know that Nickelodeon and Nick Jr. will soon be available on mio TV. The addition of these channels marks a significant step which brings mio TV ever closer to our goal of meeting all the key content needs of our subscribers.”
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Across the Asia-Pacific, MTV programming is seen over more than 212 million households.
Comedy Central, the world’s biggest comedy network, has been making audiences laugh since it first launched in the United States in 1991. Renowned for featuring a stable of exclusive and tailor-made local and international comedy, the brand has become the ultimate destination for all kinds of humour, from traditional to satire to sketches to popular sitcoms. Comedy Central Asia launched on 1 November 2012, and is VIMN Asia’s first adult-skewed network. Targeting viewers aged 18 to 34 years old across Southeast Asia with comedy content round-the-clock, Comedy Central Asia is the only 24-hour all-comedy channel to showcase Asian and international comedy and comedic talent. Globally, Comedy Central is seen in more than 200 million homes in over 70 countries around the world.
Nickelodeon, now in its 34th year globally and 15th year in Asia, is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family. It has built a diverse, global business by putting kids first in everything it does. The company’s portfolio includes television programming and production around the world, plus special events, consumer products, digital offerings, recreation, books, feature films and pro-social initiatives. Nickelodeon’s brands are seen globally in more than 450 million households in over 100 territories via more than 70 locally programmed channels and syndication.
Nick Jr., is “the Smart Place to Play.”, giving kids and parents what they want – educational and entertaining content with great stories and characters that empower kids to learn while they play. The educational curriculum is in everything Nick Jr. does – the shows, packaging and promos – delivered by all the Nick Jr. characters kids know and love. The award-winning and exclusive international properties including Dora the Explorer, Team Umizoomi, Bubble Guppies and Tickety Toc, are designed to engage and encourage early childhood development.
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About Viacom International Media Networks
Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, VH1, VIVA, COLORS, Game One and Tr3s: MTV, Música y Más. Viacom brands are seen globally in more than 600 million households in 170 territories and 37 languages via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom’s blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom.
Media Contact:
Viacom International Media Networks
Adeline Ong, Senior Director, Corporate Communications, Asia
t: (65) 6420 7240 m: (65) 9366 7323
e: adeline.ong@vimn.com
SingTel
Tricia Lee, Senior Manager, Corporate Communications
t: (65) 6838 3065 m: (65) 9150 7199
e: tricialee@singtel.com