7 GOLDS, 5 SILVERS ACROSS COMEDY CENTRAL, MTV, NICKELODEON
ADDITIONAL 7 AWARDS BROUGHT HOME BY VIACOM 18 IN INDIA
SINGAPORE/ INDIA, 9 December 2013 – Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc. (NASDAQ: VIA, VIAB) today announced it swept the recently concluded 2013 PromaxBDA Asia Awards, held on 5 December 2013 in Singapore, taking home 12 awards for Asia and another 7 awards for India, through Viacom 18, Viacom’s joint venture with the Network18 Group.
The PromaxBDA Awards recognize excellence in on-air promotion, branding and advertising on programming, channel or brand. Awards were open to Satellite, Cable, Broadcast, Television, Radio Station and associated new media, their agencies and production houses.
2013 PromaxBDA Asia Award Categories Won
GOLD
- Best Children’s Programme Promo: Nickelodeon Style
- Best Interstitial: Comedy Central Asia – Tickling
- Best Comedy Campaign: Comedy Central Asia – The Daily Show with Jon Stewart Launch Campaign
- Best Entertainment/ Variety Campaign: The MTV Show Season 2
- Best Interactive Promo: MTV Gucci Guilty Pleasures – VJ Rich
- Best Print Campaign: MTV VMAJ 2013
- Best Special Event Promo: MTV VMAJ 2013
SILVER
- Best Children’s Programme Promo: Nickelodeon Live Action Projection Asia
- Best Comedy Campaign: Comedy Central Asia – South Park Campaign
- Best Programme Title S equence: MTV EXIT – Live in Myanmar
- Best Print Ad: MTV World Stage Live in Malaysia 2013
- Best Collateral Material: Comedy Central Powerbank
Viacom 18 Media Pvt Ltd, a 50/50 joint venture operation in India between Viacom Inc. and the Network18 Group also took home the following seven awards:
- GOLD – Funniest Spot: South Park Tees “Dirty”
- GOLD – Best Public Service Announcement: MTV AIDS ID
- GOLD – Something for Nothing: MTV AIDS ID
- GOLD – Best Collateral Material: Comedy Central Annual Diary
- SILVER – Best Editing: MTV Spoken Word
- SILVER – Best Brand-Integration Promo: South Park Tees “Dirty”
- SILVER – Best Comedy Promo: Anger Management “Angrier Than” – 60s (Shoot Promo)
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About Viacom International Media Networks
Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, VH1, VIVA, COLORS, Game One and Tr3s: MTV, Música y Más. Viacom brands are seen globally in more than 600 million households in 170 territories and 37 languages via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom’s blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom.
Media Contacts:
Viacom International Media Networks
Adeline Ong, Senior Director, Corporate Communications, Asia
t: (65) 6420 7240 m: (65) 9366 7323
e: adeline.ong@vimn.com
Twitter: @VIMNAsia_PR
Loh Bi Feng, Senior Executive, Corporate Communications, Asia
t: (65) 6420 7154 m: (65) 9002 9607
e: loh.bifeng@vimn.com