(May 8, 2013) The National Geographic Channel will begin a branding campaign on Sunday to introduce its new programming strategy to viewers and advertisers.
Courteney Monroe, the channel’s chief marketing officer, said its executives had worked since 2011 to switch its programming from being four-fifths documentaries and one-fifth series to four-fifths series and one-fifth documentaries. “It’s very hard to build a big, loyal audience without recurring series,” she said.
Read more at The New York Times