A dedicated Bollywood movie channel specially adapted for the German market
Mumbai, India / Munich, Germany, July 29, 2016: India’s leading media conglomerate, Zee Entertainment Enterprises Limited (ZEEL) today announced the launch of Zee.One, its dedicated Bollywood movie channel for the German market. The channel was launched in Germany by Mr. Punit Goenka, MD & CEO, ZEEL, Mr. Amit Goenka, CEO – International Broadcast Business, ZEEL, Ms. Friederike Behrends, CEO – Asia TV GmbH (Zee TV) and international Bollywood Superstar, Shah Rukh Khan.
Punit Goenka, MD & CEO, Zee Entertainment Enterprises Limited (ZEEL): “As a global media conglomerate, ZEEL is present in 171 countries entertaining over one billion viewers across the world. With our entry into Germany, we are now present in one of the most important and competitive TV markets worldwide. This is what makes the launch of Zee.One special for us.”
Amit Goenka, CEO – International Broadcast Business, ZEEL: “The launch of Zee.One in Germany is a step further as part of our international expansion strategy. We want to establish a lasting presence and of course, grow in the German television market. With our highest levels of entertainment, we are confident of being able to offer viewers an attractive enrichment to the existing range of television offerings. We are proud and happy to welcome the German community into our ZEEL family.”
Friederike Behrends, CEO – Asia TV GmbH German speaking countries (Zee TV): “From today, the German TV landscape will be enriched by a unique, new channel, Zee.One. We want to entertain our viewers with the best of films, series, and music daily, making Zee.One a channel for all the senses!”
Zee.One – I Feel Bolly.Good promises to deliver high-quality entertainment from the cinematic Mecca of Asia: Bollywood. The free-to-air channel will broadcast a great variety of movies and series, starring popular international megastars like Shah Rukh Khan and Deepika Padukone. The movies will span across all genres including romance, comedy, action among others. Furthermore, music clips with outstanding dance performances as well as in-house productions will add to the entertainment.
Targeting women between the ages of 19 and 59, Zee.One’s premium content will be specifically adapted for the German market. Most of the content will be premiering on German television and will be broadcast in HD. From autumn on, the channel plans to develop and produce its own show formats like magazine shows. Zee.One will be receivable via satellite (Astra) and cable (Vodafone, Unitymedia, Telecolumbus) and will soon be available on more platforms in the German market.
Note to Editors
About Zee Entertainment Enterprises Limited (ZEEL):
Zee Entertainment Enterprises Limited is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 222,000 hours of television content. With rights to more than 3,818 movie titles from foremost studios and of iconic film stars, ZEE houses the world’s largest Hindi film library. Through its strong presence worldwide, ZEE entertains over 1 billion viewers across 171 countries.
Pioneer of television entertainment industry in India, ZEE’s well-known brands include Zee TV, &tv, Zee Cinema, Zee Action, Zee Classic, &pictures, Zee Anmol, Ten 1, Ten 2, Ten 3, Zee Cafe, Zee Studio, Zee Salaam, Zing, ETC Bollywood, Zee Q and Zindagi. The company also has a strong offering in the regional language domain with channels such as Zee Marathi, Zee Talkies, Zee Bangla, Zee Bangla Cinema, Zee Telugu, Zee Kannada, Zee Tamil and Sarthak TV. The company’s HD offerings include Zee TV HD, Zee Cinema HD, &tv HD, Zee Studio HD, Zee Café HD, &pictures HD, Ten 1 HD and Ten Golf HD.
ZEE and its affiliate companies have leading presence across the media value chain including television broadcasting, cable distribution, direct-to-home satellite services, digital media and print media amongst others. ZEEL also operates its own digital platforms with OTT offerings on OZEE, DittoTV and india.com. More information about ZEE and its businesses is available on www.zeetelevision.com
Jayshree Kumar / Arantxa Gonsalves
Corporate Brand – Zee Entertainment Enterprises Limited (ZEEL)
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