MARCH 30, 2015 – HONG KONG – FOX International Channels’ (FIC) Asia’s Top Model Season 3 (AsNTM) premiered on March 25 across Hong Kong and Southeast Asia to unprecedented ratings. AsNTM is an FIC regional production for the network’s female-targeted entertainment channel StarWorld. Additionally the show generated tremendous online engagement and conversation across key social media platforms, making it a highly trending topic on its premiere night.
In Singapore, the 10:35pm primetime telecast placed StarWorld in the #1 spot amongst all western general entertainment cable channels in that timeslot amongst female viewers aged 18-39. Amongst the particularly sought-after demographic of women aged 18-25, the telecast smashed records as the highest-rated ever in the series’ run on the channel. In the Philippines, the season 3 premiere was the highest-rated debut episode of all seasons on StarWorld.*
Online conversations around the show increased significantly the week leading up to the show launch and spiked the night of the premiere. The buzz was across blogs, forums, news and key social media platforms like Facebook and Instagram but the majority of the social conversation was driven by Twitter, particularly in Indonesia and the Philippines. Asia’s Next Top Model ranked 6th in Yahoo! Indonesia’s trending topics and the show (@asntm) and host Georgina Wilson (@ilovegeorgina) were top trending topics on Twitter in the Philippines the evening of the premiere. The network has also invested in building the fan community around show, with its Instagram page (asntm_3) more than doubling in followers to 16.5K since promotion for AsNTM S3 began in February, and rising rapidly. **
*Source: Kantar Media Singapore & Philippines (National Urban). 25 March 2015. Target: Female 18-39 with cable and Female 18-25 with cable in Singapore. All people 2+ with cable in the Philippines.
**Source: Sysomos
###