Hong Kong, (June 29, 2015) – Celestial Tiger Entertainment (CTE), operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, announced today its plan to launch a new dedicated Over-The-Top (OTT) linear feed for its action entertainment channel KIX. The new high definition (HD) OTT linear channel will make its debut in Singapore in the fourth quarter of 2015 and will be rolled out progressively across the region in first half of 2016.
The new linear service, branded KIX 360, complements KIX’s existing top-rated linear and on demand channels and completes the viewing experience for KIX subscribers.
“We are very excited to be launching a dedicated OTT channel in HD for our male-targeted action brand KIX,” said Todd Miller, Chief Executive Officer, Celestial Tiger Entertainment. “Fans in Asia will be able to get into action on multiple platforms, at home and on the go with KIX 360. In addition, we are curating the channel to ensure a great viewing experience on screens large and small.”
KIX’s dedicated OTT linear feed will offer the same exhilarating mix of combat sports, cutting-edge action series and action movies as the linear service, but the programs will be carefully curated for mobile-viewing. Programs will include both long-form and short-form programming. Some of the premium franchises viewers can expect to see on the OTT channel include Bellator MMA, Glory World Series, and Top Gear with Top Gear Korea, Top Gear USA and Top Gear Australia.
With a slate of first and exclusive action-packed programs, KIX HD has become one of the most sought-after channels across Asia. In Malaysia, KIX HD is the #1 English general entertainment HD channel* and in the Philippines, KIX is one of the top 4 regional English GE channels** so far this year.
*Source: Nielsen Malaysia
Jan-May, 2015, Astro 4+, ranked by average audience among English General Entertainment (or GE) HD channels on Astro (AXN HD, Diva HD, Fox HD, FX HD, KIX HD, Life Inspired HD, Hits HD, Star World HD)
**Source: Kantar Media (Urban Philippines)
Jan-May, 2015, Cable & Satellite 2+, ranked by average audience and across regional English general entertainment channels (Australia Plus TV, AXN, Diva Universal, E!, Fashion TV, Fox, Fox Crime, FX, HITS, KIX, Lifetime, RTL-CBS, Sony Channel, Star World, SYFY, Tru TV, Universal Channel, Warner TV)
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Media Contact:
Pauline Poon
Celestial Tiger Entertainment
T: 852 2239 6131
E: pauline.poon@celestialtiger.com
About Celestial Tiger Entertainment
CELESTIAL TIGER ENTERTAINMENT (CTE) is a diversified media company dedicated to entertaining audiences in Asia and beyond. The company focuses on the operation of branded pay television channels, content creation and content distribution targeted at Asian consumers.
CTE operates a powerful bouquet of distinct pay television channels including: CELESTIAL MOVIES, the premier 24-hour first-run Chinese movie service in Asia and beyond; CELESTIAL CLASSIC MOVIES, the gateway to an unparalleled array of Chinese movie masterpieces; cHK, a one-stop channel for cool, chic, and contemporary celebrity-powered Hong Kong entertainment; KIX, the ultimate destination for action entertainment; and THRILL, Asia’s only regional horror and suspense movie channel.
As one of Asia’s largest vertically integrated independent entertainment companies, CTE produces original content which complements its channels business. CTE is also the exclusive sales agent for Hollywood studio Lionsgate in Greater China and Southeast Asia, and represents Lionsgate’s television content and vast feature film library in Japan and Korea as well.
Headquartered in Hong Kong, CTE’s majority shareholders are Saban Capital Group, a leading private investment firm specializing in the media, entertainment and communications industries; Celestial Pictures, a major Asian entertainment company wholly-owned by Astro Overseas Limited; and Lionsgate, the world’s largest independent filmed entertainment studio.
For more information, please visit www.celestialtiger.com.