Thailand/India, April 09, 2015: It is a known fact that prime-time content in India has been laced with popular international formats which are regularly imported and licensed by Indian TV channels from international broadcasters, production-houses or format-owners. In a turnaround of sorts, Zee Entertainment Enterprises Limited (ZEEL) has created broadcast history by finalizing a syndication deal with JKN Global Media Limited Thailand for its home-grown format, Dance India Dance.
While Indian content being aired or repurposed on TV channels across the world is quite common, this particular syndication deal is a landmark achievement since it’s the very first time that a format created in India has been licensed internationally. The Indian content industry’s contribution to ‘Make in India’, literally!
Speaking on this landmark initiative, Punit Goenka, MD & CEO, Zee Entertainment Enterprises Limited said, “At ZEE, we have always believed in developing in-house formats. It was our belief in the concept of Dance India Dance that led to its growth from the regional to the international platform. Through this partnership with JKN Global Media Limited, DID will not only reach out to the South-Asian diaspora but the local, mainstream audiences in Thailand as well.”
“Going forward, we hope to license not just Dance India Dance but our other home-grown formats to the international markets,” Mr. Goenka further added.
Commenting on the partnership, Andrew Suteestarpon, Managing Director, JKN Global Media Limited Thailand said, “I’m very pleased to develop the well-known format show called Dance India Dance into the local version. With the collaboration of ZEE, I strongly believe in the professional team and the corporate experience that can lead JKN Channel into achieving a High Success Rating with Dance Thailand Dance.”
Sunita Uchil, Global Head Syndication, Zee Entertainment Enterprises Limited said, “We are very proud that our home-grown format ‘Dance India Dance’ will now reach 22 million homes in Thailand through JKN Channel. Over the years, there has been an increasing demand for Indian content and we have endeavored to meet this demand by offering a wide array of entertainment content through customized services like dubbing and subtitling in foreign languages under the Zee Bollyworld umbrella. This deal embraces our global positioning of ‘Vasudhaiva Kutumbakam – The World is My Family’ and reinforces Zee Bollyworld’s leadership as the ‘one-stop shop for Indian entertainment content the world over.'”
After breaking viewership records in India, Dance India Dance which is the ultimate platform to showcase dancing talent, is now all set to wow international audiences. Zee D.I.D. it again!
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Note to Editors
About Zee Bollyworld:
Zee Bollyworld is the World’s biggest compilation of premium Indian entertainment content. A one point source that gives you access to over 120,000 hours of premium programming that range from family dramas, romance, kids, cookery, thrillers, game shows, music, travel, reality, formats and film based events. Zee Bollyworld offers original HD content and its services include movies and television serials with dubbed or subtitled versions in many foreign languages, which are readily available in English, French, Arabic, Russian, Mandarin and Melayu- Bahasa. To know more, please visit: www.zeebollyworld.com
About Zee Entertainment Enterprises Limited (ZEEL):
Zee Entertainment Enterprises Limited is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 120,000 hours of television content. With rights to more than 3,500 movie titles from foremost studios and of iconic film stars, ZEE houses the world’s largest Hindi film library. Through its strong presence worldwide, ZEE entertains over 730 million viewers across 169 countries. ZEE has been selected Business Superbrands 2010-11, Industry Validated.
Pioneer of television entertainment industry in India, ZEE’s well-known brands include Zee TV, Zee Cinema, Zee Premier, Zee Action, Zee Classic, &pictures, Zee Anmol, Zee Smile, 9X, Ten Sports, Ten Cricket, Ten Action, Ten Golf, Zee Cafe, Zee Studio, Zee Jagran, Zee Salaam, Zing, ETC Music, Zee Khana Khazana, Zee Q, Zindagi and &TV. The company also has a strong offering in the regional language domain with channels such as Zee Marathi, Zee Talkies, Zee Bangla, Zee Bangla Cinema, Zee Telugu, Zee Kannada and Zee Tamizh. The company’s recently launched HD offerings include Zee TV HD, Zee Cinema HD, Zee Studio HD, &pictures HD and Ten HD.
ZEE and its affiliate companies have leading presence across the media value chain including television broadcasting, cable distribution, direct-to-home satellite services, digital media and print media amongst others. More information about ZEE and its businesses is available on www.zeetelevision.com
About JKN Global Media Limited:
Established in 1987, JKN Global Media Co., Ltd is one the leading multimedia companies in Thailand, providing education and entertainment programs. For the last 25 years, JKN Global Media Co., Ltd has been the sole regional distributor of international documentaries and movies, owning the rights to distribute BBC programs. JKN Global Media Co. offers quality content from Asia, Europe and North America and covers all areas of media and entertainment. JKN Global Media Co. has also played a leading role in promoting ‘Korean Wave’ – Korean films/drama, in Thailand.
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Media Contact:
Jayshree Kumar / Arantxa Gonsalves
Corporate Brand – Zee Entertainment Enterprises Limited (ZEEL)
Mobile: 022-24831367/ +91-9769286661 / 9820336890
Email: jayshree.kumar@zee.esselgroup.com / arantxa.gonsalves@zee.esselgroup.com