12th Jun. 2015, Hong Kong – The premier channel for classical music, opera, ballet and jazz joins SingtelTV’s line-up of channels and looks to wow Singapore audiences.
Parent company Lagardère Active and Asia representative Lightning International announced a new major carriage agreement which was concluded at the recent Asia-Pacific Pay-TV Operators Summit. The deal will see ‘Mezzo Live HD’ become accessible in the Family Starter Pack to all SingtelTV subscribers.
This marks the first agreement for Mezzo Live HD in Singapore and a major step in the channel’s development in Asia-Pacific.
Jean-René Aucouturier, SVP, Business Development, Lagardère Active TV, declared: “We are thrilled to bring Mezzo Live HD to audiences in the city-state. There is a clear appetite for classical music in Singapore, and our diverse yet uncompromising programming will no doubt appeal to beginners and seasoned music lovers alike. We certainly look forward to extending our coverage to other major markets in SE Asia in the next few months.”
James Ross, CEO of Lightning International, the Asia-Pacific representative for Mezzo Live HD added “We have had fantastic response to the channel from our partners and operators, and we will shortly be announcing a raft of additional carriage agreements across the region”.
‘Mezzo Live HD’ features the best classical and jazz concerts with 100% of content in HD and over 80% self-produced from the most prestigious international venues like Paris’ Opera, London’s Covent Garden, Milan’s Scala or Moscow’s Bolshoi.
The channel will be ramping up its efforts to showcase more localised content in 2015 with new content partnerships in the works in Australia, Japan, Korea, Singapore, Hong Kong and Taiwan.
About Mezzo
Since 1996, Mezzo has established itself as the international reference for classical music, jazz and dance on TV. Currently broadcast in 50 countries and 28 million households, Mezzo is an essential part of the music lover’s entertainment with a selection of features, interviews, documentaries and performances, while remaining accessible to the newcomer. Mezzo is complemented by Mezzo Live HD, which focuses on the newest and greatest performances in the worlds of classical, opera, dance and jazz. Mezzo and Mezzo Live HD is operated by Lagardère Active TV.
About Lightning International
LIGHTNING INTERNATIONAL distributes a range of TV channels such as Mezzo Live HD, TRACE Sport Stars HD, TRACE Urban HD and Australia Channel. Additionally, the company distributes a full catalogue of programming from Asia and around the world both as finished shows and formats. Headquartered in Hong Kong, LIGHTNING INTERNATIONAL was established to offer companies outside Asia a single platform from which to launch and/or consolidate their reach among Asian television viewers.