Tag Archive for Discovery


– Discovery JEET brings together Discovery’s unmatched story-telling and the best of real-life entertainment through larger-than-life stories that will inspire millions –

 – Built on the core philosophy “Main Kuch Bhi Kar Sakta Hoon” meaning “I can achieve anything” –

 – To premiere 65-episode scripted biopic series on India’s revered Yoga Guru Baba Ramdev –


Mumbai, 9 May 2017: Discovery Communications today announces its plan to roll out Discovery JEET, a new entertainment channel across India, starting in late 2017. The new channel will be the flagship for the network’s ambitious investment into original local productions in India, superserving superfans and nurturing communities around a range of programme genres including true crime investigations, small-town heroes and gritty survival.

Discovery is scaling up investment in over 200 hours of local content originals which will premiere on this new channel. Targeting young male audiences, [not just in the metros, but also in tier II and tier III cities,] Discovery JEET will be a highly-charged entertainment channel, immersing viewers in a world where gripping stories, heroic characters and tales of achievement are the status quo.

We are excited to launch Discovery JEET, which will bring a new style of entertainment, in a truly local, bespoke, ground-up offering. It borrows the best of Discovery’s ethos, seeded in fact and purpose-driven content, and leveraging global resources to mount it at a scale that delivers larger-than-life stories,” said Karan Bajaj, SVP & GM, South Asia, Discovery Networks Asia Pacific. “JEET marks an important milestone in our continued commitment to entertain and inspire India’s young minds!”

Arthur Bastings, President & MD, Discovery Networks Asia Pacific, further elaborated on the importance of this evolutionary step, leveraging new ways to extend the reach and relevance of Discovery across the subcontinent. “The expansion into general entertainment with JEET redefines how Discovery will connect and interact with new young audiences across the heartlands of India. JEET is fun, relatable, and exciting and brings to life the captivating, real stories of India’s own in a manner never seen before!”

Designed to inspire the aspirational, young Indian male who not only loves great video content, but is looking for a truly differentiated viewer experience, Discovery JEET will hit screens later this year with a vibrant programming lineup that will include, Swami Baba Ramdev: The Untold Story, a scripted biopic series tracing Swami Baba Ramdev’s fascinating and inspirational journey from a life of anonymity to national icon, international cult figure and now business mogul; Saragarhi – India’s Bravest Day, a large-scale, action-packed, scripted drama series about one of the greatest, yet largely uncelebrated, last stands in Indian military history; Gabru: The Birth of Hip Hop, a scripted series on the Rap & Hip Hop revolution that has taken India by storm, from the far ends of Punjab to the slums of Mumbai; Gangs of Mumbai,  a scripted series on the colourful, larger-than-life characters from  the thriving underworld of India’s Maximum City.

Discovery JEET will also benefit from Discovery’s global knowledge, resource network, and experience in telling the most compelling stories in a way that captures engaged, curious, high value audiences at scale.

Discovery Channel continues to be the leading factual entertainment channel in India, and the premier destination for Indian viewers looking for the best of global and local non-fiction entertainment from blue-chip nature, science and technology, ancient and contemporary history, adventure, cultural and topical documentaries.


Discovery Communications announces ‘Project C.A.T.: Conserving Acres For Tigers’

PROJCAT_SOCIAL_DUSKPROJCAT_SOCIAL_CUB– In partnership with World Wildlife Fund, Discovery will fund and conserve a nearly 1 million acre tiger site in India and Bhutan –

– To air around-the-world documentary focused on tigers – from Orlando von Einsiedel’s Grain Media (Academy® Award Nominated Producers of VIRUNGA) –


San Francisco/Singapore, 20 October, 2017 – Discovery Communications announced today a historic partnership with World Wildlife Fund (WWF) through which Discovery will fund and help conserve nearly 1 million acres of protected habitat in India and Bhutan to protect and increase the wild tiger population.

“The global movement to protect tigers just got one million acres stronger,” said David Zaslav, President and CEO of Discovery Communications, who made today’s announcement. “Discovery is a purpose-driven company, and for more than 30 years we’ve had cameras in every corner of the globe, from PLANET EARTH to RACING EXTINCTION, documenting and inspiring audiences about the beauty and splendor of our planet. Unfortunately, our cameras also have captured the fragile state of much of the world and its animals. So today we take a bold step further, beyond the lens, to protect one of our most iconic and endangered species. Not on our watch will we let these beautiful animals disappear from the world. We will shine a light on this compelling cause and amplify it through our global brands and platforms with the goal of doubling the wild tiger population by 2022.”

In the last century alone, the wild tiger population has dropped an astonishing 96%, to less than 4,000 left in the wild due to habitat loss and pervasive poaching. Given ample space, prey and protection from poaching, tiger populations can rebound.

Discovery’s sponsorship of this transboundary landscape in which World Wildlife Fund has been a conservation partner with the governments of India and Bhutan, will allow rangers to more closely monitor tiger health and other key scientific data, take additional anti-poaching safeguards, and maintain land and corridors to improve movement of all wild animals.

The effort to double tigers – a species at the top of the food chain – will protect other endangered species and stimulate a healthy ecosystem across the nearly 1 million acre site. For more information on Project C.A.T., please go to discovery.com/projectCAT.

Along with sponsorship of the habitat, Discovery will leverage its formidable creative capabilities and unmatched global multiplatform distribution of channels to 3 billion cumulative worldwide viewers to support WWF’s Tx2 effort, which began in 2010, to double the population of wild tigers across the world by 2022, the next Year of the Tiger.

Discovery will create original public service announcements and in-program content tied to Project C.A.T. to drive awareness and encourage viewers around the globe to take action to support wild tigers.

Reinforcing its commitment, Discovery has put into development a new documentary on tigers from Orlando von Einsiedel’s Grain Media, the Academy® Award nominated producers of VIRUNGA, which will air on Discovery’s networks globally in 2018.

WWF’s efforts include conservation of additional tiger sites, across all 13 tiger range countries, with rigorous scientific analysis and monitoring of tigers and their prey, as well as advocating for and raising awareness of tiger conservation and eliminating illegal wildlife trade around the world.

“Tiger populations are rising for the first time in a century,” said Carter Roberts, president and CEO of World Wildlife Fund (WWF). “These numbers reflect the extraordinary commitment of regional leaders and leading philanthropists to double the population of tigers in the wild. We need even more of a movement to accomplish these goals. Discovery’s devotion to conservation and impressive reach can only inspire others to join the cause.”

For 30 years, Discovery’s real-world entertainment and documentaries have captured the wonder of the natural world and wild animals. Today, many of those projects have been impacted by environmental deterioration:

  • ICEBERG ALLEY, the first show to air on Discovery Channel in 1985 about the frigid waters of the North Atlantic, is now impacted by trillions of tons of ice lost on Greenland’s ice sheet. In 2008, polar bears were listed as endangered species because of the ice loss.
  • Animal’s Planet landmark series THE CROCODILE HUNTER, which followed Steve Irwin through Australia’s wild animal kingdoms, often underwater, now faces a deteriorating Great Barrier Reef with half the coral lost.
  • SHARK WEEK, Discovery Channel’s iconic week of programming, now is confronted with the illegal killing of as many as 75 million sharks annually, primarily due to demand for shark fin soup. This year, Discovery partnered with Oceana and encouraged viewers to send letters to legislators to support the Shark Fin Trade Elimination Act to ban the buying and selling of shark fin products in the U.S.
  • RACING EXTINCTION, which aired in more than 220 countries and territories in 24 hours last December, took a broad and sweeping viewing at endangered species, and compelled viewers to take action to reverse those declines and climate change.

Most recently, Discovery and the U.S. Wildlife Trafficking Alliance, in conjunction with the U.S. Fish and Wildlife Service, launched an originally created public service announcement narrated by actor Edward Norton encouraging individuals to take action and stop illegal trade and purchase of animal products around the world. The PSA is currently airing in the U.S. and Africa, and soon will appear across Discovery’s networks in Asia.


Hong Kong Tourism Board and Discovery renew Partnership with a Third Iteration of Taste of Hong Kong Format

– New season hosted by much-loved Globetrekker Ian Wright –

Singapore/Manila, 20 September, 2016 – Discovery Networks Asia-Pacific, a division of the leading global entertainment provider Discovery Communications, has partnered with Hong Kong Tourism Board for the third consecutive year to present a brand new season of A TASTE OF HONG KONG. The three-part series sees the return of Ian Wright – one of TLC’s most renowned hosts – to the channel. Ian, together with Hong Kong chef and foodie extraordinaire Christian Yang, will explore and curate Hong Kong’s exciting food scene to present the best food experiences the booming metropolis has to offer. The end of each episode also features a dish created by Christian. A TASTE OF HONG KONG premieres on TLC on September 30 in Hong Kong and across Southeast Asia, and in November in Taiwan. TLC is the flagship lifestyle channel in Discovery’s portfolio of brands.

The first season of A TASTE OF HONG KONG brought some of Asia’s rising chefs to Hong Kong to discover the city’s best-kept secrets with veteran entertainment writer and true-blue Hong Konger Michelle Loo. Season two delved into the city’s buzzing art, design and fashion scene, with visiting Asian artists taking in Hong Kong’s artistic culture alongside host Dominic Lau. The first and second seasons performed well for TLC, delivering above the channel’s prime time average*. Both series were also recognised at the Marketing Excellence Awards 2015, winning ‘Best PR Campaign’ for Hong Kong Tourism Board.

Commenting on the partnership, Vikram Channa, Group Vice President, Production & Commercial Partnerships, Discovery Networks Asia-Pacific, said, “We constantly seek to provide our partners with bespoke solutions that not only appeal to their target audience but also resonate with our viewers. We are excited to partner with Hong Kong Tourism Board once again and take ‘content and experience marketing’ to the next level with a new season of A Taste of Hong Kong. Just like the ever-evolving nature of Hong Kong as a tourist destination, the series concept must stay dynamic. In this latest edition we curate a mouth-watering list of Hong Kong’s top eats through the perspective of a well-travelled explorer like Ian, and local chef and foodie, Christian Yang.”

Cynthia Leung, General Manager of Corporate Affairs, Hong Kong Tourism Board, said, “We are very excited to have the opportunity to work with Discovery Networks Asia-Pacific again to present an exceptional tasting experience on television. Hong Kong is a great place to indulge in all kinds of authentic cuisines from around the globe. In this programme, together with Christian and Ian, the Hong Kong Tourism Board will take audience to eateries off the beaten track and share all the delectable details of selected dishes. The audience will also get to learn how Hong Kong’s culinary artisans contributed to making the city one of the world’s most dynamic gourmet paradises.”

Ian and Christian are in Manila on September 20 to promote the premiere of the new season. Through an online contest, fans had the chance enjoy a taste of Hong Kong at an exclusive luncheon, and met Ian and Christian in person! In addition, guests at the luncheon were eligible for the grand prize giveaway of a pair of air tickets to Hong Kong and passes to the 2016 Hong Kong Wine and Dine Festival.

Check out the dedicated show page which features exclusive content including thematic vignettes and behind-the-scenes videos, for a preview of what Ian and Christian get up to as they bring you A TASTE OF HONG KONG.

Source: Local Peoplemeter (Jan-Jun 2015, Jul-Nov 2015), Southeast Asia (Malaysia, Singapore, Philippines), Cabsat viewers


Charmaine Huet  |  Director, Corporate Communications  |  Discovery Networks Asia-Pacific  |  21 Media Circle, #08-01, Singapore 138562  |  Tel: +65 6510.7545  |  Fax: +65 6510.7550

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Discovery Communications appoints Ralph Rivera as Managing Director Of Eurosport Digital

Ralph Rivera 2

LONDON – September 6, 2016 – In line with its strategy to bring premium content to more viewers on more screens than ever before, Discovery Communications has appointed Ralph Rivera to the newly created position of Managing Director, Eurosport Digital. He will begin the role on September 26, based in London, and will report to Michael Lang, Executive Vice President of International Development & Digital for Discovery Communications, as well as work closely with Peter Hutton, CEO of Eurosport, and his leadership team.

Eurosport is the number one sports destination in Europe and connects fans and athletes around the greatest sporting events across all screens. Rivera is charged with leading the aggressive expansion of Eurosport’s digital businesses, which today include Eurosport.com – the continent’s number one sports news website, and Eurosport Player – the leading subscription-based OTT sports platform across Europe giving fans an all-access pass anytime and on any device in 52 countries. He will collaborate with local teams to drive innovation for next-generation digital sports products and make the brand’s content available across all screens, to enhance viewers’ digital sports experience.

With hundreds of millions of mobile data subscribers and growing OTT momentum via connected TVs, Europe provides a significant strategic opportunity to leverage both Rivera’s successful track record of creating immersive digital video products and Discovery’s recent investments in premium sports content. In Asia Pacific, Eurosport reaches more than 10 million fans.

Rivera joins from the BBC, where he spent six years as Director, BBC Digital and was responsible for all of the BBC’s digital media services, leading on the implementation and operation of BBC iPlayer as it grew by over 300% and delivering the first truly digital Olympic Games for London 2012, setting a new standard for live sports coverage online. Prior to the BBC, Rivera spent ten years at AOL, most recently as Senior Vice President and Managing Director of Games, where he transformed the division from a loss leader to one of their most profitable media units.

Commenting on the appointment, Lang said, “Recognized as one of the most forward-thinking digital executives in the world, Ralph brings extensive knowledge in the direct-to-consumer space, with a deep understanding of the digital landscape in Europe and a strong reputation for innovation and transformation. His product-centric mind set and technology orientation will help us to grow Eurosport Digital, which is one of Discovery’s top priorities, as we continue our march to making sports and all of our content accessible to viewers across all screens, in a highly meaningful and profitable way.”

Hutton said, “Eurosport is focused on the further acquisition and delivery of locally relevant, premium sports content that will continue to attract more subscribers to the Eurosport Player. We continue to build momentum through the recent acquisition of premium rights such as Wimbledon across Europe and the Bundesliga in Germany. As we plan the enhanced delivery of these acquisitions and take ownership of the Olympic Rings from January 1, 2017, as the official multi-platform broadcast rights holder for Europe through 2024, we look forward to having Ralph as part of the Eurosport team.”

Rivera said, “Having enjoyed numerous successes with the BBC, my next move had to be big. The opportunity I have in leading the digital business at Eurosport is an amazing challenge, and working closely with Discovery’s world-class teams at Eurosport and across local markets, I hope to build next generation digital sports products, ensuring Eurosport consumers across Europe can enjoy more action, when and where they choose to view it.”

Discovery Communications Invests in VS Media Group, the First and Largest Chinese Multi-channel Network

– Investment reinforces Discovery’s commitment to accelerate multi-platform growth and be a leading convergent media company of the future –

Shanghai/Singapore, 2 August, 2016 – Discovery Communications today announced it has taken a minority stake in VS MEDIA, a top MultiChannel Network (MCN) that super-serves digital natives in Greater China. With more than 55 million subscribers and 320 million video views a month, VS MEDIA is the first and largest MCN that focuses on Chinese content creators.

Founded in 2013 by media entrepreneur Ivy Wong, VS MEDIA is devoted to young Chinese leading mobile-enabled and socially-driven lives. In just three years, the next generation media company has recruited and mentored a multi-talented cohort of more than 500 creators.  It empowers creators by providing production facilities and funding, offering direction and support for cross-marketing, social media and search optimisation to enable monetisation opportunities.

Commenting on the investment, Arthur Bastings, President and Managing Director of Discovery Networks Asia-Pacific said, “I admire the strong community spirit Ivy has fostered with local creators and their followers.  As Discovery looks to build deeper traction in the Chinese-speaking markets, VS MEDIA’s robust following is incredibly valuable to us.  Through their advanced analytics, we can get fully plugged in to the Chinese millennial zeitgeist.”

“This group of digital natives is the most mobile-connected generation in history with a huge thirst for online content. Discovery’s great track record in innovative and immersive storytelling, coupled with VS MEDIA’s cutting-edge community, presents a creative and unique content ecosystem to meet this ever-growing demand,” Bastings added

Ivy Wong, Founder, VS MEDIA said, “This partnership is a significant milestone in our company’s evolution. We believe that everyone can be an influencer as well as a digital entrepreneur. We continue to uncover, nurture and present the next generation of talent, raising the bar and setting industry best practices.  Our creators are instilled with a deep sense of professionalism and we help fulfil their dreams by maximising opportunities in and outside of China. VS MEDIA is fortunate to have investors who support our mission.  Last month, we received the backing of CMC Holdings and today, Discovery Communications.  Leveraging on Discovery’s expertise, we are driven, more than ever, to propel our growth by empowering creators to come up with more high quality and addictive content.”

Through recent investments, VS MEDIA is setting up a US$4million content development fund which will be used to collaborate with creators to produce local formats. The fund allows creators to pitch original content ideas with potential for multi- franchises. This will be produced for VS MEDIA’s consumer brand, VS ME, which embodies the maverick spirit and tenacity of its creators and followers.

To kick off the initiative, VS MEDIA has identified five strong concepts from its creators:

  • An eSports docudrama which will feature Jay Chou, Derek Chung, Forrest Li, MiSTakE and Toyz – movers and shakers of the industry.
  • A VR series with an iconic Chinese fashion figure, to uncover local designers in China.
  • A rockumentary on up-and-coming musician Tien, who will be performing for the President of Cuba.
  • A travelogue shot in VR featuring three prominent viral stars from Taiwan, Hong Kong and China.
  • A dramedy by one of VS MEDIA’s most influential creators, Jin Da Wei, who presents a humorous take on the industry, the misconceptions and the journey to online fame.

VS MEDIA will tap into content from Discovery Digital Networks (DDN), which produces and distributes digital-native programming appealing to millennial audiences across platforms globally. The DDN content will be locally branded, customised and curated for VS ME. To further boost engagement with the global Chinese-speaking communities, Discovery will lend its expertise in developing strong IPs and content.

Discovery Strengthens India Leadership With the Appointment of Karan Bajaj as Senior Vice President & General Manager, South Asia

Brings strong brand and product development experience and digital acumen to diversify Discovery’s India product offering

New Delhi/Singapore, 28 July 2016 – In a bid to drive aggressive growth and expand its existing asset base, Discovery Networks Asia-Pacific has appointed Karan Bajaj as Senior Vice President and General Manager of South Asia with effect from 17 October 2016. Bajaj will focus on re-formulating Discovery’s product suite in line with accelerating demand for regional and digital offerings. He will also be responsible for executing on the company’s stated ambition to step outside of its current category leadership to build broader flagship brands and actively seek out inorganic growth opportunities.

Bajaj will be based in Mumbai and report to Arthur Bastings, President and Managing Director of Discovery Networks Asia Pacific.  Commenting on the appointment, Bastings said, “India has quickly become one of Discovery’s top-priority global markets. These are exciting times as we strategically step up our investments to take advantage of very dynamic growth in both TV and digital. Karan brings that rare combination of creative flair, a strong instinct for the Indian millennial zeitgeist and a cutting-edge leadership style. His proven track record of scaling businesses and brands speaks for itself.”

Bajaj brings over 15 years of brand management and digital strategy experience across Asia and North America. Bajaj was most recently with baby specialist Aden and Anais in New York where he spearheaded marketing, design and advertising as Chief Marketing Officer, specializing in digital approaches. Prior to that, he was in a variety of senior strategy and brand leadership roles with Kraft, Boston Consulting Group and Procter & Gamble.  He was named a Top 40 Under 40 US Executive by Advertising Age in 2008.

A best-selling novelist and striving yogi, Bajaj balances his professional career with personal creativity and spirituality. His novels Keep off the Grass and Johnny Gone Down launched his literary career. In June this year, he had his first international novel release – The Yoga of Max’s Discontent. Bajaj holds a Master’s Degree in Business Administration from IIM Bangalore and Bachelors in Mechanical Engineering from Birla Institute of Technology.


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About Discovery Networks Asia-Pacific

Discovery Networks Asia-Pacific, a division of the leading global entertainment provider Discovery Communications, is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content through its diverse portfolio of brands. From survival to natural history, wonders of science to extreme jobs, motoring to travel and lifestyle, and the latest engineering marvels to live sporting events, Discovery offers distinct must-watch programming to engage viewers across the region. The portfolio reaches 702 million cumulative subscribers in 37 countries and territories with content customised in 14 languages and dialects. For more information, please visit www.discoverycommunications.com.