NEW YORK/ SINGAPORE, 28 August 2017: A+E Networks announced today the launch of HISTORY™ in Vietnam adding to its global footprint with over 120 million households across Asia. The leading global factual entertainment destination for award-winning and entertaining hit series and specials, will broadcast the HISTORY™ branded 24-hour channel in high-definition and fully subtitled in Vietnamese on MobiTV – Channel 55 (DTT) and 66 (DTH).
“We are pleased to be extending the HISTORY Asia footprint in Vietnam with a legacy of premium programming,” said Prem Kamath, Deputy Managing Director, Asia Pacific, A+E Networks. “With the largest Pay TV subscriber base in South-East Asia at 13 million subscribers, Vietnam provides a tremendous opportunity to connect new viewers with history through our award-winning series and specials.”
In partnership with Vietnam’s leading content provider, Thaole Entertainment, HISTORY™ branded content experiences across multimedia platforms will be localized through language subtitling, strategic content curation and creation to enhance connectivity with local fans through a diverse range of informative, immersive, and entertaining content genres.
The network’s all-original HISTORY™ branded content features a roster of exclusive signature series from premium scripted and unscripted content formats with same-day telecast as the U.S. as well as first and exclusive Asia premieres.
Sophie Le, CEO, of Thaole Entertainment said, “We are honoured to partner with A+E Networks to launch HISTORY channel in Vietnam. Knowledge is powerful and through our partnership with the leading global factual entertainment brand, we seek to entertain and enrich the lives of our viewers with the diverse stories of humanity’s defining moments in history as well as inspiring stories of the present that will shape our future.”
HISTORY™ will also be looking to produce original branded long and short form content in partnership with local partners in Vietnam, starting off with its successful branded long and short form Asian content formats; such as the longest running regional photography competition series, Photo-Face Off, currently in production of its fourth successful season; and HISTORY Hustle featuring a local host challenging unsuspecting locals on the streets with interesting factoids and activities on a spontaneous test of knowledge of their country.
Be part of HISTORY™ Vietnam social media community on facebook.com/HistoryVietnam.
HISTORY™ and HISTORY HD™ are the leading destination for entertaining hit series and cinematic drama events. Programming covers a diverse variety of genres ranging from real-life characters who bring history to life every day, to natural history, contemporary history, technology and science, as well as archaeology and pop culture. It is the highest rated factual entertainment in the U.S. Hit series include Kings of Restoration, Pawn Stars, The Pickers, Ancient Aliens, Counting Cars, Vikings, Photo Face-Off and Ride N’ Seek.
HISTORY is available in more than 325 million households in over 150 territories and 35+ languages.
ABOUT A+E NETWORKS™ ASIA
A+E Networks™ Asia is owned by the award-winning, global media content company, A+E Networks™, which is dedicated to offering consumers a diverse communications environment ranging from television networks to websites, to home videos/DVDs to gaming and educational software. A+E Networks Asia is comprised of Lifetime™, HISTORY™, FYI™, H2™ and Crime & Investigation Network™. A+E Networks Asia operates and distributes its portfolio in Singapore, Malaysia, Brunei, Hong Kong, Macau, Taiwan, Korea, Cambodia, Indonesia, the Philippines, Papua New Guinea, Palau, Myanmar, Laos, Thailand, and now Vietnam and the Maldives.
Globally, A+E Networks’ channels and branded programming reach more than 330 million households in over 160 countries.
ABOUT THAO LE ENTERTAINMENT
Thaole Entertainment was incorporated in 2000 in Ho Chi Minh, Vietnam. The company is a known and respected player in the domestic and international media industry. It is recognized by its many partners as a professional, reliable and principled business partner. These traits have made the company successful across its key business areas:
- Domestic and international content aggregation and distribution
- Channels Distribution, Marketing and Ad Sales
- Localization Services
- Consultancy for Market Entry and Operational Due Diligence
The company has a strong relationship with over 100 of the world’s leading content producers that allows it to source and deliver the most enriching, engaging and entertaining content for Vietnamese audiences. The company also distributes Sesame Workshop content in South East Asia and Taiwan.
For media inquiries, please contact:
A+E Networks International
VP, Corporate Communications
T: +1 212 210 9743
A+E Networks Asia
T: +65 6800 5083
For additional information, please contact:
Ms. Sophie Le Thi Phuong Thao
T: +84 (0)938 107 988