Welcome to News Views, CASBAA’s news round-up culled from sources across the industry for the week ending August 25th. Curated by CASBAA, News Views keeps you in the loop. We always value your feedback, so tell us what you think!
As OTT becomes increasingly popular in India’s cities, people are starting to wonder where will all the content come from, to fill the new pipes? There’s certainly lots of interest in content in unconventional languages. The CEO of AltBalaji speculated that by 2020 only 5% of content delivered by OTT platforms would be in English. Hindi is of course the big language, but other platforms were reporting that 30-40% of viewing is in regional languages.
Chief Policy Officer
Elsewhere, a battle has broken out in the Indian TV industry, and one clear symptom was this week’s complaint about one broadcaster having too many cricket rights.