Welcome to News Views, CASBAA’s news round-up culled from sources across the industry for the week ending June 2nd. Curated by CASBAA, News Views keeps you in the loop. We always value your feedback, so tell us what you think!
It’s become an annual ritual, the release of Mary Meeker’s massive Internet Trends report. As data-dumps go, it’s always a bit of an overwhelming one; this year, it runs to 355 slides. Of particular interest are the special section on China (where mobile Internet consumption has surpassed time spent watching TV), as well as her focus on India (where Internet users grew by 28% in the first half of 2016, still only representing 27% penetration). As Meeker points out, the report is intended to be read, not presented, but you can watch her presentation online if you’ve got a spare half-hour. And even though it will probably take much longer than that to get through the whole deck, it’s well worth the effort.
In The Road to À La Carte Television, the line that jumps out is, “Here’s a hard truth about the TV industry, one that will inevitably lead us to à la carte TV: You can’t make consumers pay for channels they don’t want anymore.” Which led me to think about how important recommendation engines are moving forward. I read someplace that an average subscriber only sees 20% of Netflix’s catalogue. At first I thought this was a bit nutty, but after using the service for a while, all I now see is programming that suits my tastes. And hence, in my head anyways, I’m not paying for programming that I don’t want.
In South Korea monthly mobile data consumption among subscribers using the LTE (4G) network has surpassed 6 gigabytes for the first time. According to the Ministry of Science, ICT, and Future Planning, local smartphone users subscribing to LTE services used an average of 6.06 GB of data in April, up 2.2 percent month-on-month. Industry watchers said the increase is attributable to the rising number of users enjoying various services provided through mobile platforms, including video-streaming content. The latest monthly figures marks a sharp rise from 1.79 GB posted in 2012, which was only a year after South Korea first adopted the LTE network.