Whilst much of the focus of the industry news this week is obviously on the US and the FCC roll-back of net neutrality, research from the other part of the world shows that the UK is at the epicentre of the explosion in OTT VOD services across the European Union and Turkey, although the Dutch are apparently catching up fast. Although, as a piece by the BBC shows, statistics and measuring can often be misleading, especially if you are trying to measure how much media has been consumed online.
The UK’s Intellectual Property Office (UKIPO), often heralded as the world leader in anti-piracy enforcement, has released an official guidance on Illicit Streaming Devices (ISDs), in which they state their stance on the legality of ISDs. In the guidance, the government clarifies that “the devices are legal when used to watch legitimate, free-to-air, content; they become illegal once they are adapted to stream illicit content”. The guidance also offers useful information on identifying ISDs, and the dangers of using these devices. The legality of ISDs has been a grey area for consumers and governments alike, but strong statements from intellectual property offices like this one go a long way in clarifying the reality of the situation.
The Alliance for Creativity and Entertainment (ACE) has continued its enforcement campaign against “Kodi” repositories housing piracy apps. A bunch of developers received cease-and-desist notices, and some prominent piracy-oriented add-ons have closed down and left the market. But it’s not going to be completely smooth going, as some of the developers are vowing defiance. One (pursued by Dish-TV) is looking for crowdfunding to pay legal costs so he can resist, in the courts. He’s worried about being unable to pay for lawyers. Of course, his financial prospects would improve if he’d stop the piracy and get an honest job…..
In 1996, the United Nations General Assembly proclaimed 21 November to be World Television Day. On this very special – if rather arbitrary – date, we are meant to spend the day celebrating, promoting and proclaiming the power of telly – which is still worth doing. With all the palaver about digital, TV broadcasters and trade bodies from around the world have joined together for the first time to release global figures that look to prove TV’s effectiveness as an advertising medium. The Global TV Deck compiles data from an initial 19 countries to give a more robust picture of TV’s reach, popularity, resilience, trust, impact, and effectiveness across different regions.
In my ongoing effort to try to dominate OTT related stories in News Views here are the ones I found most interesting this week. Find out What Pay-TV operators must do to keep the ‘Content Connoisseurs’ happy. Defined as fickle, demanding and quick to churn… reminds me of a an ex, or two. See how TV networks are addressing the evolving demands of marketers and audiences. My fave line, “is someone watching an episode of their favourite program on catch-up during the middle of the day now worth the same value to an advertiser as the same viewer watching during ‘traditional prime time”? China, Middle East, Australia and Africa: Launching OTT in emerging markets on four continents. And because it comes to the heart of OTT and massive disruption in the industry, Murdoch Sale Talks Underscore Digital’s Effect in Disrupting Hollywood. “Malone, an architect of the cable service industry, said it was essentially game over for the old guard to catch up with Netflix.” “The only counter-attack, in the view of many biz watchers, is for the largest content providers and distributors to grab market share through acquisitions and to become more global as fast as their feet can take them overseas.” More stories on the CASBAA OTT Group Newsfeed.
Here’s a juicy tidbit for longtime observers of Taiwan’s cable wars. The NCC has moved against cable MSO Kbro for unplugging a couple of channels originated by FTA broadcaster Formosa TV, after FTV did a carriage deal with Chung Hwa Telecom’s MOD platform. Everybody knows that for years the cable operators wouldn’t let channels carried on MOD also appear on their platform, but the NCC now says they are going to enforce laws and antitrust settlements requiring equal access for all channels. Stay tuned.
WARC (an online service offering advertising best practice, evidence and insights from the world’s leading brands) has released its first Global Ad Trends Report, offering new insights into global adspend trends. The study shows that TV accounts for 66% of media spend in successful high budget ($10m+) ad campaigns, 8% for low budget campaigns (up to $500k), and between 25-60% for mid-budget campaigns ($500k to $10m). Despite the rise of online advertising, high-budget campaigns continue to focus on TV, which accounts for 24% of daily media consumption. WARC’s data also reveals that TV drew 34.9% ($141.8bn) of global adspend last year whilst the proportion of budget allocated to TV has also increased.
See more at warc.com.
The tug-of-war between Vietnam’s Ministry of Information and Communications and user-generated content (UGC) platforms continues. The MIC Minister told Parliament that Facebook hasn’t been sufficiently cooperative in blocking what the government calls “toxic” content. Google and YouTube have been better, he said. The government is looking at legislating new rules (with possible penalties), and also at promoting indigenous Vietnamese social media platforms that might be more cooperative.
- Amrita Pandey to Head Media Distribution, OTT for Walt Disney, South Asia
- BBC Worldwide to strengthen India content
- beIN embraces cricket with Australian rights deal
- Blue Ant Media Announces Key Leadership Appointments to Global Networks Division
- Blue Ant Media’s Ward Platt
- Brick by brick: Viacom18’s growth mantra
- Celestial Pictures Expresses Deepest Condolences On The Passing Of Lady Mona Fong-Shaw
- Essel/Zee Group’s Living Entertainment Gears Up For New Channel Launches
- Eutelsat all-electric EUTELSAT 172B satellite set to transform connectivity landscape in Asia-Pacific
- Fox acquires Chinese content
- GroupM: 2017 will end better than expected
- HBO CEO Richard Plepler on Growth, Sexual Harassment, and Life After ‘Game of Thrones’
- How Turkey’s TRT World Wants to Win Over U.S. Online Video Viewers
- India to get 5G by 2020 says Ericsson
- Justice Department Sues to Block AT&T-Time Warner Merger
- Punit Goenka: ‘We Are Ready For The Next Level Of Growth’
- SPN India recognised as one of the best companies for women in India
- Star Plus Celebrates Ideas with TED Talks India Nayi Soch
- Sudhanshu Vats On Viacom18’s Decade-Long Journey in India and the Road Ahead
- Tata Sky Beauty inspires women to discover their own definition of beauty
- Tata Sky issues notice to remove five channels
- Turner’s David Levy: ‘We measure success holistically, not just on television’
- TV Plus Renews Commitment for Satellite Distribution Services on Premier Video Neighborhood Intelsat 19
- Viacom CEO Bob Bakish bullish on $500 mn India business
- Warner TV and the latest Hollywood TV shows & films now available on Tribe
- Watch The Entire Four-Part Hbo Asia Original Documentary Series The Talwars: Behind Closed Doors For Free On Hbo Asia’s Website
- Hong Kong Listing Can Help Naspers Escape Tencent’s Shadow
- India opens up ISRO to private companies
- India: Broadcasting: A Case for Single-Window Clearance
- India: Cases against four websites for piracy
- India: Digital Ad Spending In India to Cross Rs 13,000 Cr Mark by 2018: ASSOCHAM
- India: The rise and fall of English news’ TV viewership
- Netherlands: 170 ‘Pirate’ IPTV Vendors Throw in the Towel Facing Legal Pressure
- Regional OTT content more than just catch-up TV
- Singapore: Deadline for end of analogue TV broadcast extended to end-2018
- Tangled message on AT&T’s power, net neutrality
- Thailand: TV association requests aid measures for a third time