The inspiring journey begins from 10th Dec every Sunday at 7pm on Star Plus & Hotstar
Mumbai November 19, 2017: Star India’s flagship channel Star Plus and the global digital platform for ideas – TED, come together to India to create a unique collaboration never seen before on Television. A limited edition series Ted Talks India Nayi Soch, launching December 10 will span across 7 Sundays, is all set to inspire the nation to embrace and celebrate ideas.
Social conditioning, rote learning and risk aversion are the culprits that stop us from letting our ideas come to life, which sometimes comes in the way of us realising our vision to be an innovation powerhouse.
This cultural insight is at the heart of the campaign of Ted Talks India Nayi Soch, the first look went live on November 18, 2017. Two films ‘Gudiya’ and ‘Bobby Ka Idea‘ focus on how ideas that could have potentially provided a way out of the drudgery of life are systematically discouraged and killed. #DontKillIdeas is the central idea on which the first look of the marketing campaign is based.
Gayatri Yadav, President, Consumer Strategy and Innovation, Star India says, “It’s an important and pertinent message from the brand that encourages new thinking (Nayi Soch), about how a seemingly ordinary idea comes with the immense power to transform lives.”
Narayan Sundararaman, Business Head, Star Plus notes, “Ideas are often dismissed as figment of people’s imagination. Yet, every great achievement, discovery or invention starts with an idea. It’s time we put a premium on ideas. All of us at some point in time or the other have been victims of our ideas being killed or have been responsible for killing ideas. These simple slice of life films bring out this point vividly and with a disarming charm. The films have been conceptualized by the creative agency Leo Burnett India and directed by Nitesh Tiwari of ‘Dangal’ fame”.
The inspiring journey begins from 10th December Sunday at 7pm on Star Plus & Hotstar #DontKillIdeas
Ted Talk India Nayi Soch – Drone Promo and Roti Maker Promo – Download link –
About Star India:
Star India has defined the Indian media landscape since 1991 and today is one of the country’s leading media conglomerates, reaching approximately 700+ million viewers a month across India and more than 100 other countries. Star generates 30,000+ hours of content every year and broadcasts 60+ channels in 8 different languages, reaching 9 out of 10 C&S TV homes in India.
The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star World Premiere HD, Star Movies, Star Movies Select HD, Star Utsav, Star Utsav Movies, Star Bharat, Movies OK and Star Plus, India’s No. 1 Hindi General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of channels which include Star Jalsha, Jalsha Movies, Star Pravah, Maa channels and affiliate channels Asianet, Asianet Plus, Asianet Movies, Suvarna, Suvarna Plus and Vijay. It is also present in the Indian movie production and distribution space through Fox Star Studios, an affiliate joint venture company.
Star India is making quantum leaps in transforming sports in the country by leveraging the group’s strengths in superior content and audience engagement. Star’s sports business has grown rapidly to 12 channel properties (Star Sports 1, 2, Star Sports Select 1, Star Sports Select 2, Star Sports Hindi 1; Star Sports HD1, HD2, Star Sports Select 1 HD, Star Sports Select 2 HD, Star Sports Hindi 1 HD; India’s first Tamil Sports channel Star Sports Tamil 1 and India’s first private FTA sports channel Star Sports First), making it the leading sports network in the country.
Star is set to drive the agenda on digital content consumption in the country with Hotstar, Star’s revolutionary digital platform that brings your favourite TV shows, movies and sports in one destination. Star India is a fully owned subsidiary of 21st Century Fox.
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