News Views

15 December, 2017

news_views_header

Welcome to News Views, CASBAA’s news round-up culled from sources across the industry for the week ending December 15th. Curated by CASBAA, News Views keeps you in the loop. We always value your feedback, so tell us what you think!

Brought to you by:

57d8cfe491867c423bcff05eb5f6df29
Christopher Slaughter

Christopher Slaughter

CEO

If you’re only just finding out about Disney’spurchase of most of 21st Century Fox’s assets, you need to seriouslyreconsider your news diet. CASBAA Chairman Joe Welch (from 21st Century Fox,btw) first mentioned the rumours in his opening remarks at theConvention, and now just over a month later, thedeal is done. Well, done as in agreed, notdone as in passedregulatory approval, although it seems to have the tacitapproval of a certain real-estate-developer-turned-politician. Andwhile we can muse all afternoon (and probably will) about anti-trust concerns and thelogic of vertical integration, let’s be honest, it’sall about taking on Netflix. Oh, and in case you wondered, TheSimpsons predicted this ages ago.


John Medeiros

John Medeiros

Chief Policy Officer

Regulatory tidbits from this week:

·        The FCC took its vote to abolish net neutralityregulation. Here’swhat’s replacing it: a focus on making sure ISPs are transparent intheir traffic policies, and empowering the Federal Trade Commission to extendits consumer/watchdog role to include ISPs.
·        Aninfluential UK ethics committee told the government: Facebook, Twitterand Google “are not simply platforms for the content that others post” becausethey play a role in shaping what users see, and so “must take moreresponsibility for illegal material”.
·        Struggle over cable tiering and rates continuesin Taiwan. The association of cable and satellite TV channels expressedoutrage that theyhad learned about latest repackaging proposals by reading them in thenewspapers.


Kevin Jennings

Kevin Jennings

Vice President

BigBrother is watching you and is worried about your emotional health…especially when you’re a Netflix subscriberwatching the same programme over and over and over. A Twitter storm beganon Sunday over after Netflix tweeted:”To the 53 people who’ve watched A ChristmasPrince every day for the past 18 days: Who hurt you?” If you haven’theard of AChristmas Prince, it’s a harmlessschmaltzy rom-com about a reporter and…a prince. Perhaps notsurprisingly the tongue-in-cheek tweet caused pushback from people concerned just how Netflix was using their “personal” dataand Netflix was quick tolimit the fallout, stating “Theprivacy of our members’ viewing is important to us“. Shaming itssubscribers, even in jest, for watching a feel-good film didn’t sit well witheveryone. One user evencompared the tweet to “bullying”. For the most part thoughthe banter raised a smile with some humorous responsesfrom Netflix and the Twitterati.


Jane Buckthought

Jane Buckthought

Advertising Consultant

On the subject of Big Brother, rival Australian mediacompanies, Fairfax Media, News Corp and Nine have announced they are to explorea co-operative which will see them sharing anonymised digital identitiesacross their three respective media platforms. The Australian anonymous digitalidentity co-operative will aim to improvequality and effectiveness of audience targeting. Should the scheme goforward, it will also allow for more accurate reach, frequency capping and ‘onboarding’ of data sets and provide stronger, more effectivecompetition against Google and Facebook.


Mark Lay

Mark Lay

Vice President, Singapore

This is my last day working with CASBAA with this being mylast OTT New Roundup. As such, I figured that since the members make CASBAA I’donly feature stories about members. Discovery, A+E and Turner are all featuredin TVnetworks are buying original digital series for their apps. Zee’s DittoTVand OZEE will soon be replaced by its newdigital entertainment platform ZEE5 with mobile operators Airtel,Vodafone, Idea, BSNL and Z5. Staying in India, Discoveryties up with Vodafone, Reliance Jio, Facebook and Youtube for mobile-firstchannels. I’m sure you are up to your eyeballs in Disney/Fox news buthere’s an OTT perspective with, Disney-FoxMerger Gives The Mouse Everything It Needs To Fight Netflix. Andto finish off, a MUST READ. Regarding OTT business models, you know the rulesand so do I but this article from the LA Times nails it, TheOnly Business Model That Will Work For OTT. You wouldn’t get this(article) from any other guy. More OTT stories at the CASBAA OTT Group Newsfeed.


Clare Bloomfield

Clare Bloomfield

Director, Policy & Research

“If you build it, he will come” or, in 2017, “show the gameon TV, they will watch”. A newreport from PwC underlines the value of revenues in the US from sportsmedia rights which, in 2018, will surpass income from ticket sales to a value ofUS$20.1bn. Whilst PwC predicts this will rise to US$23bn by 2021, future growthwill hinge on the ability to deliver an immersive sports experience and thoseclubs that aren’t bound by exclusive rights terms and who should be quicker tomove from curated to viewer-controlled content will most likely see thebenefit.


John Medeiros

John Medeiros

Chief Policy Officer

Speaking of sports media rights, there may not be masses ofpeople in Asia (relatively speaking) who watch US NFL football. But it’s worthnoticing the huge experiment just launched by the NFL and their distributionpartner, Verizon. Starting next month, NFLgames will be delivered by Verizon free to all consumers (through itsrecently-purchased Yahoo and AOL services) on a true OTT basis, to anymobile device linked to any internet ISP.  Verizon’s plan is to monetisethe content for mobile viewing through ads, and also to build up its onlinebrands. The deal looks to have been great for the NFL, which has been besetby falling viewership but still managed to get a hefty increase inVerizon’s rights payments. (Another reason for the deal is to try tooutflank the people who’ve taken to streamingpirate feeds on Facebook and YouTube, helped by those platforms’ searchalgorithms.)


Cathryn Chase

Cathryn Chase

Regulatory Assistant

Taking a brief hiatus from APAC this week and putting thespotlight on Brazil. For the first time ever, thecreator of a Youtube channel offering piracy tutorials for users of Kodi boxeswas successfully prosecuted and charged by a TV industry group in Brazil. Thebox in question is called HTV; member company Cisco has been supporting the Pay-TV operators and anti-piracy organisations in Brazil by providing them theforensic analysis and intelligence on the HTV network. On top of payingdamages, the YouTuber has been ordered to remove all content that supportspiracy, and to refrain from further posting such material. Given the technicalnature of ISDs, it’s become increasingly easy to find online tutorials abouthow to download the apps or “add-ons” that allow users to stream infringingcontent, or videos offering troubleshooting support. Many of these tutorial channelshave a significant following, so while cases against ISD syndicates havetypically targeted uploaders and retailers, pursuing the creators of thesetutorials is not an implausible strategy…. just an unprecedented one.


Clare Bloomfield

Clare Bloomfield

Director, Policy & Research

‘Twas the week before Christmas and all I’m getting inmy inbox alerts are headlines referencing India’s ban on condom advertising. So,to spare you that particular story, instead I’ll draw your attention to aChristmas campaign of a different sort in the UK. Thisone, by Crimestoppers UK, focuses on our favourites, those IllegalStreaming Devices, and why they shouldn’t top the gift list this year.


John Medeiros

John Medeiros

Chief Policy Officer

Yes, the regulation on condom ad watershed hours reallyignited a round in the ongoing Indian culture wars. Sex – even safe sex – fallsinto the prohibited category of “vulgar, indecent,” and not somethingto be talked about, opined the conservatives. Nonsense, said the modernists,this is the Internet age; kids are talking about it no matter what TVregulation says. The Indian Express said the rule “reeksof a paternalistic state out of touch with the people”. Besides which,condoms are essential to meeting India’s populationand healthchallenges, and theyshould be MORE advertised, not less. Unusual for a rather technicalregulatory change, thestory got wide global play, which seemed to embarrass some Indians.


John Medeiros

John Medeiros

Chief Policy Officer

CASBAAmade a splash in New Delhi this week, with a speech calling on thegovernment to liberalise contracting for satellite services between Indiancompanies and international satellite operators. India’s“digital dream” would benefit, said CASBAA Chairman Joe Welch. Governmentspokesmen at the conference said sympathetic things….but made nocommitments.


John Medeiros

John Medeiros

Chief Policy Officer

Okay, so I missed this one, as it came out during the CASBAAConvention week. Cinemaindustry interests in Australia have filed a petition with a court to block theEPG and authentication server for a notorious ISD network, known as HD Subs.(In a bit of Newspeak worthy of Orwell, TorrentFreak has decided to call thispirate syndicate that steals and redistributes lots of HD channels a “premiumIPTV service”.) Meanwhile, TVBhas followed up with a similar petition against seven other ISD box services (whichfeature Chinese content alongside lots of English-language and Indian programming).There’sa hearing set for the end of this week – it remains to be seen whetherAustralia’s ISPs will accept this approach or whether they want to spend moneyon lawyers to oppose it. (Australia’s law was changed in 2015 to permitsite blocking, and plenty of websites are already blocked, but this would be anew use of the legal authority.)


Christopher Slaughter

Christopher Slaughter

CEO

Since this is my last appearance in News Views, I thoughtI’d share something REALLY important: the Best TV Shows of 2017. TheGuardian’s list of 50 best shows is stupidly big (and a bit of atease, since it’s not even complete yet). Meanwhile, TheAtlantic points out in its list that Netflix alone accounted for morethan 1000 hours of TV in 2017, making it tough to narrow things down to just 10shows; theNew York Times concurs. Vulture puts up eachof its TV critics’ personal list of bestshows, and it also picks the bestindividual episodes. Alan Sepinwall has pulled together his 20 Best,and Maureen Ryan at Variety found her20 Best list surprisingly well-populated with female showrunners andshows about women. There will doubtless be many more lists before the end ofthe year, but in the meantime, there’s plenty to consider as you prioritiseyour binge-watching over the holidays!


Clare Bloomfield

Clare Bloomfield

Director, Policy & Research

And finally, could you choose only 25 films a year to beadded to the US Library of Congress’ National Film Registry? Thisyear’s entries include The Goonies, Dumbo and Titanic, all films which aredesignated as having cultural, social or aesthetic significance.


Additional News

8 December, 2017

news_views_header

Welcome to News Views, CASBAA’s news round-up culled from sources across the industry for the week ending December 8th. Curated by CASBAA, News Views keeps you in the loop. We always value your feedback, so tell us what you think!

Brought to you by:

Discovery
Kevin Jennings

Kevin Jennings

Vice President

You may have seen last month the FBI in the US namedthe hacker responsible for leaking Game of Thrones from HBO servers and forattemptedextortion. While announcing the indictment charges andnaming an Iranian national, the Manhattan  court official borrowed thefamous ‘Winter is Coming’ dialogue from the series and said: “For hackers whotest our resolve in protecting our intellectual property — even those hidingbehind keyboards in countries far away — eventually,winter will come.” Rather depressingly social media feeds have subsequentlyfeatured commentsfrom people who actually thankedthe hacker for stealing and even questioned why the FBI was gettinginvolved, although thankfully these people do seem to be inthe minority and are brought to task.


Cathryn Chase

Cathryn Chase

Regulatory Assistant

For years, ISPs across many countries have resisted requeststo help in the fight against online piracy by blocking infringing websites, butfrom Canada, comes a sign that the tides appear to be changing. Acoalition of major Canadian media companies, including ISPs, is planning to putforward a proposal to the Canadian Radio-television and TelecommunicationsCommission (CRTC) to implement its own site blocking program. The proposedplan would see the creation of a new agency that would be responsible formaintaining a blacklist of infringing websites and ensuring that those sitesare blocked. However, there’sbeen controversy surrounding the proposal’s suggestion that ISPs should beable to block infringing websites without first having to obtain permissionfrom the court. Critics of the proposal have framed this as an assault on netneutrality… but net neutrality is supposed ensure open and non-discriminatoryaccess to lawful sites on the internet – clearly, pirate sites don’t fall intothis category.  And even if piracy site blocking did concern netneutrality, successful site blocking regimes in other countries, such as theUK, have demonstrated that an open Internet and blocking access to illicitstreaming sites are not mutually exclusive. The proposal is set to be putforward by the end of the month, but howit will be received remains to be seen. In any case, the willingness ofISPs to engage in the fight against online piracy is a positive step forward.


John Medeiros

John Medeiros

Chief Policy Officer

Site blocking is also an issue in NZ, as reported last week.Here’s agood summary of the legal issues in NZ, which notes that the law is not assecure for content protection there, as it now is in Australia.


Jane Buckthought

Jane Buckthought

Advertising Consultant

The ad sales forecasts are being published and GroupM, the media investment arm of WPP, forecasts global ad growth of 4.3% in2018 and predicts Google and Facebook will strengthen their stranglehold ondigital advertising and set to attract 84 per cent of global spending ondigital advertising, excluding China, in 2017, underscoring concerns that thetwo technology companies have become a digital duopoly.


Jane Buckthought

Jane Buckthought

Advertising Consultant

Another leading forecaster Zenithlowered itsprediction for global advertisingexpenditure growth in 2018 to 4.1 percent to reach $578 billion by the end ofthe year, with marginal downgrades in North America, Western Europe and AsiaPacific.


Clare Bloomfield

Clare Bloomfield

Director, Policy & Research

Good news for our Pay-TV members, a report just out suggeststhatChina and India will account for half the global pay-TV subscribers by 2022.And, whilst forecasts for pay-TV subscribers suggest that by 2022 they willhave dropped in the US and flat-lined in the EU, here in Asia the subscribernumbers will increase by 92m between 2016 to 2022. So we can officially saypay-TV is not dead.


Mark Lay

Mark Lay

Vice President, Singapore

Targeted OTT news for the week: Of course you have heard alot about the possible Disney purchase of some Fox assets, here Varietylooks at it specifically from the perspective of OTT. Facebook wants to getinto the live sports business and wantsto spend a “few billion dollars” on global rights…said with thecasualness of, “going to the pub for a few pints.” Still onsports, there is a report that StarIndia will introduce VR for IPL in 2018. U.S. television executives believethat Liveand linear becomes more valuable in fragmented OTT landscape. Couldless demand really make something more valuable. It’s all about using techand bringing together all parties in the value stream. And, a funny one tofinish off: The Mass-Media Brothers, “Newspaper” and “Television” are atthe cutting edge, catching the latest waves…Zeitgeist, shaping culture and allthat. Gotta remember, “bemore than you have been…tense your core.” More OTT stories atthe CASBAA OTT GroupNewsFeed.


John Medeiros

John Medeiros

Chief Policy Officer

Ah yes, the copyright wars are fought on strangebattlefields: aUS porn firm is using judicial processes to reveal names and addresses ofthousands of broadband subscribers whose IP addresses are used to downloadpirate porn. Jeez, how would that go down in Asia? Would the goodburghers of Singapore want it revealed that they pass time viewing the likes of “LusciousLena,” “Perfect Pussycat,” “Sultry Hot Summer,” or “Wet Perfection?” Orworse??? Make you nervous? Safer to watch some YouTube; somehow Googlemanages to keep porn off their site. (Butnot piracy….that’s too tough a challenge.)


Clare Bloomfield

Clare Bloomfield

Director, Policy & Research

Whilst all eyes remain focussed on the AT&Tbid for TIme Warner in the US and speculationover a partial Fox takeover by Disney, or Comcast, over in the UK the Competitionand Markets Authority(CMA) has postponed the date to publish it’s initialfindings on the proposed takeover of Sky by Fox. We can now expect the initialverdict in January, instead of December, due to the amount of evidence it hasreceived, including over 12,000 submissions. And despite the potential takeoverin the US, analysts suggest that the CMAis still likely to continue its examination of the UK takeover.


John Medeiros

John Medeiros

Chief Policy Officer

Kodi (the legit software company) hatesTVAddons, their evil half-brother which promotes distribution of piracy“add-ons” to turn Kodi’s software into a font of pirated content. Contentindustry interests in Canada got TVAddons’ “repository” closed down, but now…..they’reBAAACK. Time will tell if they can lure developers back to their damagedbrand.  


Kevin Jennings

Kevin Jennings

Vice President

Earlier this year the Pakistani regulatory body started toflex its muscles a little more and began to crack down harder on broadcasterinfringements. This move has pushed the Pakistani Prime Minister torecently ask Pemrato withdraw cases where stays have been granted to different TV channelsagainst the fine imposed by the regulator. It seems things are coming to ahead with the news that there are around 500 such cases that are not only eatingup legal fees from the public purse but offenders areallowed to continue broadcasting. Issues such as broadcasting withouta licence and violation of codes of conduct are apparently goingunpunished oncethe broadcasters receive the stay order. Another angle from some quartersalleges that PEMRAis not employing top dollar experienced lawyers due to budgetaryconstraints which is further slowing the whole litigation and court process.


Clare Bloomfield

Clare Bloomfield

Director, Policy & Research

Over in Thailand the rumours abound about the make-up of thenew NBTC, with news that thenew acting secretary-general is to be named in January after the departureof the current secretary-general Takorn Tantasith. Unfortunately, we’re noteven expecting to see the names of the potential new NBTC members until Marchor April next year despite the term of the previous NBTC ending in Octoberthis year.


Jane Buckthought

Jane Buckthought

Advertising Consultant

Magna Apac forecasts are projected to climb 5.9% next yearto hit USD$165bn (£122.35bn). The region would remain the second-largestglobally, in terms of ad spend, behind North America’s USD$206bn (£152.75bn),according to Magna’slatest industry forecasts. The report pointed to Sri Lanka, India, andPakistan as the fastest-growing markets in Asia-Pacific, each clocking growthrates of 12% in 2018.


John Medeiros

John Medeiros

Chief Policy Officer

So here’s the latest in the Taiwan cable rate struggles: itseems that various cable operators are trying to institute very skinnypackages, but theNCC is pushing back, saying they are TOO skinny, and don’t have enough of the meatychannels that people expect in their cable bundle. Of course, behind allthis is the content industry’s all-consuming worry about reach and ad revenue –if the basic bundle is too skinny, then nobody gets a crack at those eyeballs.


Kevin Jennings

Kevin Jennings

Vice President

We’ve featured a few adverts in the run up to Xmas but the animalcharity WWF is in the running for the most emotional in the list of Christmasadverts 2017 in the UK with its harrowing  Just Like Us advert to highlightpoaching and the illegal ivory trade. Featuring a herd of elephants, thepowerful one-minute film reveals the devastating loss an elephant feels when itsees its herd attacked and killed by poachers for their tusks.It’s the latest effort from global conservation charity WWF which is appealing for urgent donations to helpfund its work worldwide, including bringing down the illegal wildlife trade.


Jane Buckthought

Jane Buckthought

Advertising Consultant

Christmas is coming and the voice of pester power growsever louder, CASBAA research committee member Kirsty Bloore, (Director forViacom Aus and NZ) explains howChildren are more influential than ever in their parent’spurchase decisions as gender roles and relationships change in families, newresearch shows. “It’s not ‘pester power’ anymore Kids are fully involved in thefamily conversations,” she told the recent Marketing to Mums conference inSydney. “And parents are really looking to them for theirguidance and advice.”


Additional News

1 December, 2017

news_views_header

Welcome to News Views, CASBAA’s news round-up culled from sources across the industry for the week ending December 1st. Curated by CASBAA, News Views keeps you in the loop. We always value your feedback, so tell us what you think!

Brought to you by:

Celestial Tiger
John Medeiros

John Medeiros

Chief Policy Officer

Things are heating up in New Zealand. Pay-TV operator Skyannounced that ithad won a preliminary court injunction against ISD sales by aChristchurch-based reseller, which as a result seems to have ceasedtrading. A case against a second pirate (Hamilton-based “My Way”) continues; that guy has saidhe intends to fight hard in the courts. He’s just a little guy, fightingthe “bullying” media industry, he says…… (Isn’t there another shyster pirate inNZ who pretends to be justan ordinary guy?) Ah, but there’s more: while announcing this initialvictory, Sky also declared it intended to file a suit demanding that ISPs blockegregious pirate sites. That produced a warof words with ISP operator Vocus, with allthe usual tech-industry voices claiming the real reason for piracy is thatlegit content isn’t available, and that legal OTT was “curing piracy.” (Funny,that’s not what Torrentfreakreported this week……)


Cathryn Chase

Cathryn Chase

Regulatory Assistant

Here’sa profile of Tickbox, the ISD-based piracy service in the USA that is thesubject of content industry suits aimed at closing down their illicit business.I predict that 10 years from now Tickbox will be known as the name of theprecedent-setting legal decision…..but the boxes will be gone.


Clare Bloomfield

Clare Bloomfield

Director, Policy & Research

Could it be coincidence? Two of the Commissioners fromTaiwan’s NCC attended CASBAA’s Policy Roundtable in Macau two weeks ago,obviously finding the focus of the discussions on ISDs useful. And thenthis week it emerges that the NCC is launching a crackdownon illicit TV boxes. The announcement is a good sign that at least some ofTaiwan’s authorities are taking the ISD problem seriously, but it’s not clearat this point how far the NCC can go, given that their focus is “the functionof the radio-frequency devices and not…the content that could be accessed bythem.” Meanwhile, in Australia, news that a long-establishedAustralian company selling pre-loaded IPTV boxes has been obliged to ceasepirating CASBAA member content. In an enforcement action brought jointly by CASBAA’s CAP and the newly-established ACEagainst “the-company-who-shall-not-be-named” the successful investigation andsubsequent closure of a prolific supplier sets a positive tone for plenty of2018 activity against piracy.


John Medeiros

John Medeiros

Chief Policy Officer

Two interesting columns about US developments: First, whydid the supposedly pro-business chief of the Justice Department’s AntitrustDivision decide to try to derail the AT&T/Time-Warner merger? Could theDepartment’s supposedly objective decision-making have been influenced by theCNN-hater in the White House? (The same guy who tried to pervert the FBI’sinvestigative process with demands for personal loyalty.) AT&T CEO Randall Stephensonimplied maybe so. He said “Ihave no evidence that there’s been inappropriate behavior. What I have is areally peculiar timeline.” And on another extreme decision – the FCC’s moveto not dismantle not just the burdensome Title II regulation, but virtuallyevery rule on net neutrality – it seems pretty clear that the whole thing isgoing to end up before the Supreme Court, as in doing so theFCC may have overplayed its legal hand.


Kevin Jennings

Kevin Jennings

Vice President

Off the air in Pakistan: the government orderedall private TV channels to shut down for a few days, concerned about theirnews coverage of ongoing clashes between rioters and police near Islamabad.Apparently, theblackout didn’t last long. Channels were restored, and theLaw Minister resigned, giving the rioters the “scalp” they demanded.


Jane Buckthought

Jane Buckthought

Advertising Consultant

By as earlyas 2020 half of all TV and video viewing will be done on a mobile screen,due to an increasing consumer preference for on-demand and catch-up TV overlinear viewing.This is according to Ericsson’slatest Mobility Report, which claims that mobile video traffic will grow byaround 50% annually through 2023 to account for 75% of all mobile data traffic.


Mark Lay

Mark Lay

Vice President, Singapore

Plethora of stories in OTT land this week. CASBAA membercompanies were all over it: “HBO CEO Richard Plepler said that thecompany will reevaluate its presence in most countries around the world overthe next few years, decidingwhether to launch over-the-top services directly to consumers, or ifit makes more sense to stay with existing deals.” NielsenMarketing Cloud launches in Asia Pacific with TVB as its first client,”The deal will largely be around building a data management platform forTVB and moving towards addressable TV and targeted ads for its OTTservice.” NickelodeonPlay app has launched with Telkomsel in Indonesia. For those notat ATF’sOTT panel, a summary here. Not covered were panelist’s comments about profitsand investment payback. Net net, Viu is keenly aware that profits matter,iflix and HOOQ are all about growing market share and Amazon ultimately wantsto sell you more stuff. For those putting up the Christmas tree thisweekend, find out WhichFireplace Video Is Right for You? Even more stores on CASBAA OTT Group Newsfeed.


Cathryn Chase

Cathryn Chase

Regulatory Assistant

A couple of regulatory updates from India this week. OnTuesday, the TRAIannounced its decision to uphold net neutrality regulations to ensure thatIndian consumers continue to receive uninhibited and non-discriminatory accessto the internet. This decision sees India go in the opposite direction of theUS, who last week announced its controversial plan to roll back net neutralitylaws. But just as the results of one consultation process are released, theIndian regulator is already set to begin another — TRAIhas stated that it will soon open a separate consultation process on theregulation of Over-the-Top (OTT) services, due to the “fast evolving natureof the sector and the changes that have taken place in the regulatory andpolicy framework” since it first opened the consultation process in early 2015.However, as a central part of the net neutrality debate, somepeople are wondering why OTT was not already included in Tuesday’srecommendations.


John Medeiros

John Medeiros

Chief Policy Officer

In Thailand, regulators banned a(nother) satellite TVchannel for 30 days. TV24 was accused of broadcasting unfair content; thechannel is sympathetic to former PM Thaksin Shinawatra. Interestingly, theKhaosod report on this states that thechannel remained free to disseminate its content online. Meanwhile,the troubled DTT industry went back for a third run at tryingto get government financial relief for the huge payments that channel ownersbid for licenses four years ago. So far, nobody’s willing to riskbeing accused of raiding the public treasury for the benefit of channel owners.


Clare Bloomfield

Clare Bloomfield

Director, Policy & Research

A recent reportfrom the BARB in the UK which looked at various demographics of TV viewinghabits in the UK, concluded that even though over 1 billion minutes of viewingtime are consumed on mobile devices, this equates in reality to only 1-1.5% ofadditional TV viewing. Interestingly, females account for 69% of on-demandviewing through TV player apps, whilst males dominate the live streamingviewing.


Kevin Jennings

Kevin Jennings

Vice President

Unless you’ve been living on another planet or under a rock youwill no doubt have heard thisweek’s announcement that Britain’s PrinceHarry is engaged to Meghan Markle. It’s notonly TV in the UK that featured the storyand adjusted schedules to show the first official interviewas an engaged couple but broadcasters from across the globe are alreadyplanning how to accommodate covering the wedding which has been announced forMay 2018 and indeed, Ooyalaspeculates that the wedding coverage could break records for mobile TV viewing.Meanwhile we couldn’t help but smile when wefound this photo taken at the CASBAA Convention a couple of years ago.These are the things you miss when you don’t come to CASBAA!


Member News

24 November, 2017

news_views_header

Welcome to News Views, CASBAA’s news round-up culled from sources across the industry for the week ending November 24th. Curated by CASBAA, News Views keeps you in the loop. We always value your feedback, so tell us what you think!

Brought to you by:

blue_ant_media
John Medeiros

John Medeiros

Chief Policy Officer

The Internet Hysteria Machine is churning out lots of full-throated screams about the FCC’s intended reversal of the full-on regulation of the ISP industry adopted in the name of “net neutrality” under the Obama administration. What else can you call it when Popular Mechanics, for Pete’s sake, blares forth this headline: “FCC Is Revving Up To Destroy The Internet As We Know It.” Very insightful, eh? Conducive to understanding the issues? Nah…as this blogger noted, discussion of the issues gets drowned in a sea of partisan passions. Anyway, the new regs are likely to get tied up in court for a long time to come. Or maybe Congress will actually do its job, and pass some legislation. Paragraph for policy wonks, who may want to actually look at the 200+ pages of the draft order; there are some thought-provoking issues buried in it. What I see is a move away from over-regulation (e.g. banning paid prioritisation), but a swing of the pendulum all the way to under-regulation. The draft abolishes the rules against blocking or throttling websites, too, in favour of relying on the fact that “numerous ISPs, including the four largest fixed ISPs, have publicly committed not to block or throttle the content that consumers choose”, and that there’s no real evidence that consumers in the past were prevented from accessing (legal) content by blocking or throttling. But I have to say, that’s only modestly reassuring – after all, before 2016 there was no evidence of malign forces using social media to steal elections, either…..

 

Clare Bloomfield

Clare Bloomfield

Director, Policy & Research

Whilst much of the focus of the industry news this week is obviously on the US and the FCC roll-back of net neutrality, research from the other part of the world shows that the UK is at the epicentre of the explosion in OTT VOD services across the European Union and Turkey, although the Dutch are apparently catching up fast. Although, as a piece by the BBC shows, statistics and measuring can often be misleading, especially if you are trying to measure how much media has been consumed online.

 

 

Cathryn Chase

Cathryn Chase

Regulatory Assistant

The UK’s Intellectual Property Office (UKIPO), often heralded as the world leader in anti-piracy enforcement, has released an official guidance on Illicit Streaming Devices (ISDs), in which they state their stance on the legality of ISDs. In the guidance, the government clarifies that “the devices are legal when used to watch legitimate, free-to-air, content; they become illegal once they are adapted to stream illicit content”. The guidance also offers useful information on identifying ISDs, and the dangers of using these devices. The legality of ISDs has been a grey area for consumers and governments alike, but strong statements from intellectual property offices like this one go a long way in clarifying the reality of the situation.

John Medeiros

John Medeiros

Chief Policy Officer

The Alliance for Creativity and Entertainment (ACE) has continued its enforcement campaign against “Kodi” repositories housing piracy apps. A bunch of developers received cease-and-desist notices, and some prominent piracy-oriented add-ons have closed down and left the market. But it’s not going to be completely smooth going, as some of the developers are vowing defiance. One (pursued by Dish-TV) is looking for crowdfunding to pay legal costs so he can resist, in the courts. He’s worried about being unable to pay for lawyers. Of course, his financial prospects would improve if he’d stop the piracy and get an honest job…..

 

 

Jane Buckthought

Jane Buckthought

Advertising Consultant

In 1996, the United Nations General Assembly proclaimed 21 November to be World Television Day. On this very special – if rather arbitrary – date, we are meant to spend the day celebrating, promoting and proclaiming the power of telly – which is still worth doing. With all the palaver about digital, TV broadcasters and trade bodies from around the world have joined together for the first time to release global figures that look to prove TV’s effectiveness as an advertising medium. The Global TV Deck compiles data from an initial 19 countries to give a more robust picture of TV’s reach, popularity, resilience, trust, impact, and effectiveness across different regions.

 

 

Mark Lay

Mark Lay

Vice President, Singapore

In my ongoing effort to try to dominate OTT related stories in News Views here are the ones I found most interesting this week. Find out What Pay-TV operators must do to keep the ‘Content Connoisseurs’ happy. Defined as fickle, demanding and quick to churn… reminds me of a an ex, or two. See how TV networks are addressing the evolving demands of marketers and audiences. My fave line, “is someone watching an episode of their favourite program on catch-up during the middle of the day now worth the same value to an advertiser as the same viewer watching during ‘traditional prime time”? China, Middle East, Australia and Africa: Launching OTT in emerging markets on four continents. And because it comes to the heart of OTT and massive disruption in the industry, Murdoch Sale Talks Underscore Digital’s Effect in Disrupting Hollywood. “Malone, an architect of the cable service industry, said it was essentially game over for the old guard to catch up with Netflix.” “The only counter-attack, in the view of many biz watchers, is for the largest content providers and distributors to grab market share through acquisitions and to become more global as fast as their feet can take them overseas.” More stories on the CASBAA OTT Group Newsfeed.

 

 

John Medeiros

John Medeiros

Chief Policy Officer

Here’s a juicy tidbit for longtime observers of Taiwan’s cable wars. The NCC has moved against cable MSO Kbro for unplugging a couple of channels originated by FTA broadcaster Formosa TV, after FTV did a carriage deal with Chung Hwa Telecom’s MOD platform. Everybody knows that for years the cable operators wouldn’t let channels carried on MOD also appear on their platform, but the NCC now says they are going to enforce laws and antitrust settlements requiring equal access for all channels. Stay tuned.

 

 

Jane Buckthought

Jane Buckthought

Advertising Consultant

WARC (an online service offering advertising best practice, evidence and insights from the world’s leading brands) has released its first Global Ad Trends Report, offering new insights into global adspend trends. The study shows that TV accounts for 66% of media spend in successful high budget ($10m+) ad campaigns, 8% for low budget campaigns (up to $500k), and between 25-60% for mid-budget campaigns ($500k to $10m). Despite the rise of online advertising, high-budget campaigns continue to focus on TV, which accounts for 24% of daily media consumption. WARC’s data also reveals that TV drew 34.9% ($141.8bn) of global adspend last year whilst the proportion of budget allocated to TV has also increased.

 

See more at warc.com.

 

John Medeiros

John Medeiros

Chief Policy Officer

The tug-of-war between Vietnam’s Ministry of Information and Communications and user-generated  content (UGC) platforms continues. The MIC Minister told Parliament that Facebook hasn’t been sufficiently cooperative in blocking what the government calls “toxic” content. Google and YouTube have been better, he said. The government is looking at legislating new rules (with possible penalties), and also at promoting indigenous Vietnamese social media platforms that might be more cooperative.

 

 

Member News

17 November, 2017

news_views_header

Welcome to News Views, CASBAA’s news round-up culled from sources across the industry for the week ending November 17th. Curated by CASBAA, News Views keeps you in the loop. We always value your feedback, so tell us what you think!

Brought to you by:

BBCW_Logo_ST_RGB_Purple
Christopher Slaughter

Christopher Slaughter

CEO

Hold onto your hats, the AT&T-Time Warner roller-coaster ride isn’t over — AT&T and the US Department of Justice have reportedly agreed to extend the review of the deal past this week’s deadline. Earlier, stories were making the rounds that the Trump White House was trying to kill the deal (which would not be without historical precedent), or wait, was it Rupert Murdoch who was trying to scuttle it? But either way, if the terms “behavioural conditions” and “structural remedies” mean anything at all, CNN could be the price to pay. As usual, John Malone gets the best line: “What is the DOJ smoking these days?”

 

John Medeiros

John Medeiros

Chief Policy Officer

It’s been a while since we’ve checked what’s going on in Washington: Current FCC Chairman Ajit Pai has been energetically following a deregulatory agenda, which might actually bring some of the antique US regulatory environment into the 21st Century. Whatever you think of the “net neutrality” reform that Pai has pursued (which continues to be a bone of contention), a LOT of his other stuff makes huge good sense:

 

· Revising media ownership rules to take account of the fact that joint control of local newspapers and TV stations is a quaint irrelevance in the era when people get their news from huge internet corporations.
· Modernising technical standards (“NextGen TV” or “ATSC 3.0”) in ways that will make it possible for the US TV industry to target advertising just as the internet industry does.
· Relaxing old rules that required TV operators to maintain local studios in every major city.
Despite all that good work, the FCC can’t escape entirely from the clown show that is the current US Presidency. Pai and other Commissioners were forced to push back when Trump flailed out at broadcasters and threatened their licenses. They said they’ll stick to the Constitution, thank you very much.

 

Clare Bloomfield

Clare Bloomfield

Director, Policy & Research

The ongoing battle for sports-content has Amazon entering the field as there is a strong indication that it has secured the UK rights to the US Open tennis tournament, with a possibility now open for them to be a strong contender for the EPL rights when the bidding opens early next year. The potential addition of the US Open tennis tournament to Amazon’s earlier acquisition of the 5-year rights to the ATP World Tour, in which they outbid Sky, gives a clear indication of their desire to increase their focus on sports coverage.

 

 

Cathryn Chase

Cathryn Chase

Regulatory Assistant

Top Indian telecom operators are calling for the same data protection rules applied to them to also be applied to OTT communications apps, such as WhatsApp. While telecom service providers said that the regulations currently applied to licensed operators in their sector are robust and sufficient, they argued that the same norms to safeguard consumer data are not being applied to OTT players who offer comparable services. Other industry bodies, such as the internet freedom foundation, have gone further by emphasising the need for more comprehensive legislation on the matter. While the current discussion is focused specifically on the telecommunications industry, it also applies to OTT video service providers, who similarly remain largely unregulated in APAC and in other regions.

 

 

Mark Lay

Mark Lay

Vice President, Singapore

Some notable OTT-related stories of the week. Amazon has apparently scrapped it’s plans for a skinny bundle. Are traditional networks wary of creating another monster? Ad-supported OTT content is not a fad and it’s supposed to take off in 2018. According to longtime CASBAA friend, Bruce Tuchman, House moves are killing the basic pay bundle. For the curious, albeit non-techy type, a simplified version of what happens when you hit play on an OTT service. From Irdeto, take an inside look at Live streaming piracy – the darker side of social media. And, to finish off, the competition for your viewer’s time and attention just grew yet again with this very cool mix of game and video, Is HQ Trivia the future of TV? Get your victory dance planned out. (Inside joke for those who watch the video.) A plethora of more OTT news at the CASBAA OTT Group NewsFeed.

 

 

Kevin Jennings

Kevin Jennings

Vice President

Pakistan can expect to see a bit of a shake up with the news that the state broadcaster Pakistan Television Corporation (PTV) has been told to prepare for the launch of DTH television. The government has told PTV to initiate work immediately to provide “state of the art, affordable, uninterrupted and quality services” on par with international platforms. Launching a DTH service in Pakistan is part of the current policy to change the digital landscape of the country which also includes the introduction of 4G and 5G mobile technology. Earlier in 2017, three licences to private operators to launch DTH TV services in Pakistan were declared null and void after legal concerns over PEMRA’s eligibility guidelines.

 

 

John Medeiros

John Medeiros

Chief Policy Officer

People who’ve been negotiating/arguing over Chung Hwa Telecom’s arrangements with foreign channels might be interested in this profile of CHT’s current CEO,who talks about their new “fair cooperation mechanism” with channel providers. Oh.

 

 

Jane Buckthought

Jane Buckthought

Advertising Consultant

Brand safety when advertising is one thing, but how about analysing how safe is your ad expenditure and planning. New research from the UK shows that TV ads create 71% advertising-generated profit according to a study by Ebiquity and Gain Theory, commissioned by Thinkbox. The study has, for the first time, quantified the total profit generated by different forms of advertising to show what they deliver to the bottom line. It found that all forms of advertising create profit to varying degrees in both the short and long term. But TV is the safest by far.

 

 

John Medeiros

John Medeiros

Chief Policy Officer

Commentaries on the effects of piracy: This one, from San Diego, takes an ethical approach: “Before you, too, get sucked in by the proposition of free everything, I implore you to think about what you’re doing….it’s a matter of right versus wrong, and even kindergartners know it’s wrong to steal.” In New Zealand, this article on copyright policy includes a devastating statistic, on the impact of piracy on a small media economy: “Over the last ten years the value of copyright in music, books and audio-visual content in New Zealand has dropped 35-40 per cent.” Are the Asian economies listening? Singapore, for one, seems to have other goals in mind.

 

 

Christopher Slaughter

Christopher Slaughter

CEO

GroupM has released its “State of Video” report, examining the rapidly changing dynamics surrounding the consumption of premium video content. It’s a dense, information-packed 48 pages, but you can skim through Campaign’s top 5 takeaways if you’re pressed for time; the scariest is the prediction that “Millennials will never take to traditional TV (more than they are now)”. But the whole report is worth downloading, take your time and read it all the way through. (Love this line: “We live in a world of abundance which democratizes creation, atomizes audiences and fragments attention.”)

 

 

Clare Bloomfield

Clare Bloomfield

Director, Policy & Research

An in-depth report this week by PwC highlights that 62% of US consumers have a hard time finding something to watch, and 55% are looking for a new TV show or movie at least once a week. It goes on to report that aimless browsing has become a primary means of content discovery and PwC also found that Pay-TV subs are less frustrated over content discovery than streaming-only users; 38% of Pay-TV customers enjoy searching for new video content, as compared with 31% for cord-cutters and 23% for cord-nevers.

 

 

John Medeiros

John Medeiros

Chief Policy Officer

From Russia comes news that strict enforcement (site blocking) against online piracy is in store – but only for Russian works.What happened to those international copyright treaties? Mercantilism lives.

 

 

Kevin Jennings

Kevin Jennings

Vice President

No sooner was the CASBAA Convention over when we started to see our first Xmas TV Ads being rolled out in the UK. Schmaltz from John Lewis whilst M&S use Paddington Bear, who unwittingly saves the big day, and a bit of controversy from TESCO after complaints from a very small minority of viewers. The supermarket’s one-minute festive ad follows various families from different backgrounds celebrating Christmas Day and preparing their respective turkeys, with one scene showing a Muslim family greeting each other with gifts as they arrive at someone’s house as well as a Sikh family sitting around the table pulling crackers. Tesco’s response to the complaints was that the advert was promoting diversity and “Everyone is welcome at Tesco this Christmas and we’re proud to celebrate the many ways our customers come together over the festive season”.

 

 

Member News
Additional News

3 November, 2017

news_views_header

Welcome to News Views, CASBAA’s news round-up culled from sources across the industry for the week ending November 3rd. Curated by CASBAA, News Views keeps you in the loop. We always value your feedback, so tell us what you think!

Brought to you by:

Australia-Channel-Generic
Christopher Slaughter

Christopher Slaughter

CEO

Okay, it’s a bit confusing. Either the AT&T bid for Time Warner is in serious trouble because of the US Department of Justice, or the deal is perfectly fine and just going through some bumps in the road. There is definitely opposition to the deal from both sides of the political spectrum, but the biggest question mark is Makrin Delrahim, appointed head of the DoJ’s Antitrust Division just over a month ago. At this point, the deal could go either way, it seems, and in the meantime, the uncertainty is definitely making itself felt in both companies’ share prices
John Medeiros

John Medeiros

Chief Policy Officer

Lots of reports about piracy numbers lately. Simon Murray, of Digital TV Research, came up with a projection that the value of global film and video piracy by 2020 would be something like $52 billion. Then security firm Sandvine reported that 6.5% of US households are regular users of pirate streaming TV services. You have to treat all such numbers with skepticism, and look at how they are derived. The Digital TV Research number somehow includes the value of films and TV series (really? How did they tote up those pirated Korean series, across so many Asian markets?) but not sports! And not Pay-TV channels! So despite the press headlines it’s not much of a global TV piracy number. And the Sandvine numbers are a) derived from “multiple Tier 1 access networks” in the USA, without saying what percentage of the country is really covered b) cover only a list of named piracy services, without specifying which ones they are, and c) cover only paid-subscription pirate sites. Well, my view is that all these numbers wayyy understate the problem (see Hugh Stephen’s comment a few months ago). That said, understanding the weaknesses of the data coverage is not to criticise the authors’ efforts – piracy is such a huge phenomenon that any shedding of light is useful.

 

Clare Bloomfield

Clare Bloomfield

Director, Policy & Research

A focus this week on revenue streams with mixed views on the impact of OTT. In the UK, the BBC Director General will say in a speech that the future of British-made television is under threat due to a combination of increasing OTT competition and decreasing advertising revenues, whilst Moody’s have issued a positive outlook for cable companies suggesting that cash flow in the cable industry will rise at a rate of 6% as broadband increases are expected to outpace cord-cutting by a 2:1 margin. Whilst the BBC fear that OTT content will significantly challenge the UK television market by making internationally appealing shows, elsewhere there is evidence that OTT providers are focusing more and more on providing regional content, at least in India.

 

Kevin Jennings

Kevin Jennings

Vice President

For those of us struggling with new marketing buzzwords check out the latest piece from Samuel Scott who has taken it upon himself to help everyone out with a few tongue in cheek explanations. Definitions for “Millennial” and “Silo” are personal favourites but the article does highlight just how much has changed and as Samuel says, “we might as well throw away our copies of Philip Kotler’s Principles of Marketing and ignore all of David Ogilvy’s advice”. Coincidentally Samuel Scott is speaking at the CASBAA Convention next week in Macau and will give us food for thought with his piece called TV Is Not Dying. Still not registered as a delegate? Tsk, Tsk! You can make a plan here

 

John Medeiros

John Medeiros

Chief Policy Officer

When I went to Taipei in March of 2014 to make a presentation to the Taipei Association of Advertising Agencies (TAAA) about the problem of advertising industry support for piracy websites, I was greeting with polite questions, but complete inaction. Now, I see that the TAAA and a local association of content industries have agreed on an MoU to operate an Infringing Website List to avoid legitimate ads propping up pirate websites. Notice that the announcement of the accord popped up in the Taiwan government’s official IP website, which also said that the Taiwan IP Office “facilitated” the accord. This is a good demonstration of the vital role that governments have to play, in pressing local industries to stop playing footsie with the pirates. We don’t know the details, nor how effective it will be, but the fact that the ad industry has been persuaded to sign up in yet another Asian market (after Vietnam, Hong Kong, Malaysia and Indonesia) is a very good sign. But…..forgive me for asking….where is Singapore in all this?

 
Oh, and kudos to the folks at Star India for developing what must be great content – their channel Star Plus was reported by Sandvine to be the most-viewed channel on paid-subscription pirate boxes in the US and Canada. Right up there with Game of Thrones and Floyd Mayweather’s fights.

 

Mark Lay

Mark Lay

Vice President, Singapore

Record number of stories this week in the CASBAA OTT Group Newsfeed with a few key ones highlighted here. Fox+ launches in Hong Kong both as a standalone app and on the Now TV Pay-TV platform. Speaking in an Advertising Week session, HBO’s Richard Plepler On OTT Strategy: “We Were More Right Than We Imagined”. Discovery Communications chief David Zaslav opened up on his quarterly conference call this week indicating he may be open to cozying up with the Facebooks and Amazons of the world. Worldscreen has a big article on Pay-TV in Asia with a handful of CASBAA programmer members quoted. Funny how OTT was only mentioned a couple times. Can the Emmy’s be a leading indicator for the Pay-TV business? Maybe a few things to learn by looking inside Hulu’s growing ad-sales research team. And to finish off, the app isation of OTT TV through the “Skip Intro” button….saves me minutes per week! You know, I’m starting to think that his OTT thing may not just be a passing trend.

 

John Medeiros

John Medeiros

Chief Policy Officer

And now for the weekly Kodi news: The Kodi universe continues to be torn by factionalism, with Kodi itself stressing they want their software to be used for LEGAL streaming, and the pirates at TVAddons complaining that Kodi is working with legit software developers to plant “spyware” on people’s boxes that displays warnings if they are streaming pirate programming. (The pirate add-ons come from…..you guessed it…..TVAddons.) And the tech press in the USA has finally awakened to the Kodi phenomenon, even as in Europe the tekkies are discovering the meaning of the EU court decision in the Filmspeler case: websites providing knowing access to pirate links are guilty of facilitating infringement, even if they don’t house the content themselves. Meanwhile, it doesn’t seem to have been Kodi-linked, but a guy in Bristol, UK was fined 16,000 pounds for stealing sports programming from Sky and streaming it online, through a “piracy blog”.

 

Mark Lay

Mark Lay

Vice President, Singapore

For those of you not making it to Beijing this weekend to watch the League of Legends’ World Championship at the Bird’s Nest Stadium, you can hear all about it at the CASBAA Convention. I’ll be spending some time with Riot Games’ Philip So on the main stage going through all that we need to know about eSports. For now, you can read about the battle taking place Saturday. Will it be SK Telecom T1 or Samsung Galaxy taking home the over $1 million in prize money. Catchy team names, BTW.

 

Member News

27 October, 2017

news_views_header

Welcome to News Views, CASBAA’s news round-up culled from sources across the industry for the week ending October 27th. Curated by CASBAA, News Views keeps you in the loop. We always value your feedback, so tell us what you think!

Brought to you by:

patron-astro
Kevin Jennings

Kevin Jennings

Vice President

In case you still had any doubt that Apple has Netflix and Amazon in its’ sites, Apple has shown its hand with the hire of British TV executive Jay Hunt, who has held top roles at Channel 4, the BBC and Channel 5, and whose credits include British hits such as Sherlock, Luther, Humans and Gogglebox. One of the UK’s most senior TV executives, Hunt has been responsible for running Channel 4’s £630m annual budget for the past six years. Apple has earmarked $1bn over the next year to make at least ten TV shows in a push into original video production that will also challenge traditional broadcasters. It has so far only dipped its toe into original programming, striking a deal to spin the popular Carpool Karaoke segment from James Corden’s late night US TV show into a series, and there are questions about how edgy its original content will be. Apple’s expansion follows rival Netflix revealing that it intends to spend up to $8bn on making and buying TV programmes and films next year, a significant increase on its $6bn budget this year.
John Medeiros

John Medeiros

Chief Policy Officer

For those interested in Thailand, the news this week was dominated by images of the cremation of the late King Rama IX. The scenes encompassed all the red and-gold pageantry and ceremony of Thailand’s unique culture. The main rituals of a Thai royal cremation haven’t changed since the 14th century, but 2017 is certainly a unique turning point, as this is the first time they have been broadcast – live – viewed around the world on OTT television. For the Thain nation, it was a time to forget politics, as the mourning was truly nationwide. And it was shared by friends of Thailand, everywhere in the world. In memoriam, King Bhumibol Adulyadej.
John Medeiros

John Medeiros

Chief Policy Officer

The landmark case of the Teeside ISD seller concluded with his being sentenced
to an 18-month suspended jail sentence,
following his guilty plea. (This was the guy who initially pleaded not guilty, because “he was only selling the box” (albeit fully loaded with piracy software) and “it wasn’t up to him what people did with it.”) The case is being seen as a landmark, because as the judge said: “If anyone was under any illusion as to whether such devices as these, fully loaded Kodi boxes, were illegal or not, they can no longer be in any such doubt.”
Cathryn Chase

Cathryn Chase

Regulatory Assistant

PR wars are raging over efforts to deal with Kodi boxes. Following press coverage of various enforcement activities the Electronic Frontier Foundation (EFF) lashed out, deriding anti-ISD enforcement efforts in the UK and claiming that “most of the software” on Kodi add-on depository TVAddons was legit. (No evidence for that statement was offered.) Computer and Communications Industry Association, an organisation representing major IT companies, also chimed in following a remark by MPAA that labelled Kodi as a “global threat,” saying that the Kodi software must not be blamed for piracy. (Okay, that’s fair; Kodi can be used for both legal and illegal purposes. But in the UK, it’s so widely used for the illegal side that everybody – pirates, media and enforcers – call ISDs “Kodi boxes.”) Anyway, the content-industry linked Creative Future coalition has now responded to the EFF nonsense, noting that this mouthpiece of “the internet must stay free” theology is “wilfully blind” when it comes to piracy. (That seems to be a common condition in Silicon Valley….)
John Medeiros

John Medeiros

Chief Policy Officer

Facebook says it is considering doing live sports broadcasts. Gee, that’s odd….I thought there was a LOT of live sport on Facebook Live already. Oh…..I see……they mean they are going to start legitimate, authorised sports broadcasts, to go with the pirate stuff on their platform now.
Clare Bloomfield

Clare Bloomfield

Director, Policy & Research

Another global survey of the world’s leading 17 Pay-TV providers, representing over 100 million active subscribers has been published which highlights the ongoing challenge of OTT vs Pay-TV. The survey suggests that one approach which seems to be working is for Pay-TV companies to partner with third-party content providers to explore and implement new revenue generations models, such as revenue share with content owners and pay-per-use mobile access to non-subscribers.
Mark Lay

Mark Lay

Vice President, Singapore

OTT news roundup… Last week we heard about Nielsen’s push into OTT data and now we get a glimpse into the US market. “An estimated 80% of time spent viewing SVOD is to catalog programming and only 20% to originals.” Digiday has a piece on how Scripps created Genius Kitchen, a streaming video brand focused on making food videos for people in their 20s and early 30s…with a website, mobile & TV apps and distribution on Facebook and YouTube. At the The Paley Center For Media, 21st Century Fox CEO James Murdoch said that the company is all-in on over-the-top streaming, but it plans to focus on bundled offerings like Hulu’s live OTT TV service. “I don’t think we’re all that concerned about cord-cutting”, Murdoch said. “What we want to see is a lot more competition downstream.” With Facebook Watch recently launching, National Geographic and Time Inc. discuss their video strategy. To foresee how this could work out: Publishers might have to start paying Facebook if they want anyone to see their stories. Click on over to the CASBAA OTT Group Newsfeed for even more OTT stories.
Clare Bloomfield

Clare Bloomfield

Director, Policy & Research

If you have time, there’s an interesting short (6 min) interview with Michael White, former DirecTV CEO and PepsiCO CFO on CNBC, in which he discusses changing consumer habits in the media landscape, the increasing role of broadband and new over the top services offered by companies.
Additional News

20 October, 2017

news_views_header

Welcome to News Views, CASBAA’s news round-up culled from sources across the industry for the week ending October 20th. Curated by CASBAA, News Views keeps you in the loop. We always value your feedback, so tell us what you think!

Brought to you by:

patron-asiasat
Kevin Jennings

Kevin Jennings

Vice President

More than 30 operators are already confirmed to attend the CASBAA Convention being staged at Studio City in Macau next month. Mainstage speakers include Henry Tan, COO, Astro; Janice Lee, Managing Director, PCCW Media Group; and Birathon Kasemsri Na Ayudhaya, Chief Content & Media Officer, True Corporation. If you haven’t yet registered please click here  for more information and delegate registration details.

 

John Medeiros

John Medeiros

Chief Policy Officer

Bad week for Goobook: Martin Sorrell made headlines in India, saying that Facebook and Google should stop pretending to be tech companies. They are media companies, he said and should take responsibility for the content they serve up. And three US senators made headlines there, proposing legislation that would oblige the internet giants to “follow the same standards for political advertising that broadcast television and radio stations in the America have followed for decades.
Clare Bloomfield

Clare Bloomfield

Director, Policy & Research

And staying with Goobook, in the UK the government is revisiting the legal status of sites such as Google, Facebook, etc in the ongoing battle against copyright infringement and the spread of extremist material online. These organisations are currently, for legislation purposes, classed as conduits of information which means they have limited responsibility for their content. But if they were treated as publishers this would invoke more regulation. No decisions yet made but it opens an interesting debate on how best to treat them without impacting on civil liberties and freedom of speech.
Kevin Jennings

Kevin Jennings

Vice President

Elsewhere, it was predictably a full house at the Facebook presentation at MIPCOM this week. Content and the Facebook Watch platform were front and centre. It was all about content – and they are producing a lot of it… But somehow it still seems mixed messaging – on the one hand Facebook say Watch will remain a user-driven platform with nearly 1,000 shows on the platform with the vast majority being from publishers and with content that will be community driven. From a platform base of 2 billion people, putting on a show would mean even a small piece of that number is still interesting (even enviable) and they certainly have enough money from their war chest to commission enough shows to seed growth to find a lucrative model. The end game is still advertising revenue …So shows will keep viewers engaged as long as possible.
Clare Bloomfield

Clare Bloomfield

Director, Policy & Research

Meanwhile in the Philippines, the government is hoping to improve the country’s reputation for having one of the slowest internet speeds in Asia Pacific. Legislation has been proposed by the NTC which would classify broadband internet as a “basic” service rather than a “value added” service. They are hoping that by introducing legislation they will have the ability to force telecom companies to provide increasing internet connection speeds to its citizens. This should result in the internet connection speed going up from its current 4.5 Mbps, although it may take a while to get close to South Korea’s 26.1 Mbps.
John Medeiros

John Medeiros

Chief Policy Officer

With 24 DTT operators licensed in Thailand, after a brutal license bidding process (that was great at raising revenues for the Treasury but horrible for the industry) and the rapid shift of advertising to online platforms, the TV operators have been bleeding. They’ve had various kinds of support from the NBTC, but they weren’t getting all they wanted, so this week they asked the Prime Minister to give them some goodies. He gave them the brush-off, and said go back and talk to the NBTC. The next day, the NBTC actually gave them some goodies, in the form of lower licence rates. But no word on whether they will be allowed to exit the industry if they can’t make money, which was one of their other requests. Isn’t free-to-air regulation wonderful?
John Medeiros

John Medeiros

Chief Policy Officer

And along that line…..there was another amusing item from Thailand: the government’s regulatory interventions (“Must Have”) mean that the next FIFA World Cup will have to be available to all TV platforms. But that reduces the TV revenue potential so much that the local Sports Authority felt it had to ask for government assistance to help the country procure the World Cup rights! If the government debases the content, it’s only fair they help pay the price, eh?
Kevin Jennings

Kevin Jennings

Vice President

Back to Cannes, Snapchat has revealed more about its plans to delve deeper into the world of original programming, thanks to new partnerships with NBCUniversal and Mindy Project actor Mark Duplass and his actor brother Jay, who will work on the new formats through their Donut creative studio. Snap and NBCU have previously partnered early on with its launch of the unscripted The Voice series tailored for Snapchat audiences. Now Snap and NBCUniversal have set up a JV  studio and are developing and producing original content in the form of scripted shows and other genres. Meanwhile, in a separate deal Discovery teams with snap on Olympics coverage in Europe.
Cathryn Chase

Cathryn Chase

Regulatory Assistant

In a landmark case, Netflix, Amazon, and several major Hollywood studios have filed a lawsuit against American ISD retailer, TickBox TV. In their complaint filed to the federal court, the founding members of the newly-formed Alliance for Creativity and Entertainment (ACE) accused TickBox of inducing copyright infringement by promoting their device as a piracy tool and showing users how they can access infringing content. Although TickBox TV doesn’t technically host any infringing content, the coalition has argued that the company deliberately facilitates copyright infringement, and markets its device as a free substitute for legitimate streaming services. The complaint also demands that TickBox TV stop the sale of its set-top boxes, and that it pay statutory damages up to US$150,000 per copyright infringement. Tickbox defended itself with statements that “it is legal to stream content….Tickbox TV is 100% legal.” This case will be precedent-setting, with respect to US law.
Mark Lay

Mark Lay

Vice President, Singapore

I dig for the best OTT stories of the week so you don’t have to. At Mipcom, Discovery’s David Zaslav Talks Scripps, Skinny Bundles & Going Direct-To Consumer. SportsPro has an in-depth piece on sports: Live and Direct – a look across the OTT landscape. Netflix crushed the subscriber numbers again this quarter and now has 109.2 million subs worldwide…and $17 billion in content commitments. Whoa. The charts in this ZeroHedge article put a lot into perspective. And, if these commitments have you a bit worried, you will like this bear-stock porn that looks further into the cash-flow. “All of this competition is going to be great for consumers; these companies are collectively spending tens of billions of dollars to entertain us. And they’re going to lose money doing it.” But, would YOU short the stock? And to finish off, a new spectator sport for the TV superfan: ‘binge racing’. Catch even more OTT stories on the CASBAA OTT Group Newsfeed.
Clare Bloomfield

Clare Bloomfield

Director, Policy & Research

And in the continuing industry swell against online piracy in this region, as foreshadowed by yours truly last week, Indonesia has now launched its own infringing website list.
Jane Buckthought

Jane Buckthought

Advertising Consultant

Google, Facebook and Microsoft are among 23 major tech and media companies who have signed up to a new initiative that aims to raise standards across the digital advertising industry in the UK. Launched yesterday by the Internet Advertising Bureau (IAB) UK, the trade body’s new Gold Standard initiative seeks to “address the key issues facing the industry”. Initially, these cover the need to reduce ad fraud, improve the digital advertising experience and increase brand safety, but could expand to include other issues, such as audience measurement and viewability.
Clare Bloomfield

Clare Bloomfield

Director, Policy & Research

Much interest in the news this week about Netflix with separate reporting on what Netflix shows are being binged the fastest and Nielsen making more data available about how many people watch Netflix programmes, which may provide a path towards a more reliable third-party ratings system for streaming services.  Perhaps predictably, Netflix says Nielsen’s numbers aren’t even close.
Additional News

13 October, 2017

news_views_header

Welcome to News Views, CASBAA’s news round-up culled from sources across the industry for the week ending October 13th. Curated by CASBAA, News Views keeps you in the loop. We always value your feedback, so tell us what you think!

Brought to you by:

b858fa36718d34b1484a9550ad40a05f
John Medeiros

John Medeiros

Chief Policy Officer

Among other issues, at this year’s CASBAA Convention, Nov.6-8th. We’ll be talking about the problem of malware embedded in piracy sites. In the last week, a new angle has gotten attention: it seems that piracy websites, including the notorious Pirate Bay, are embedding javascript programs called “miners” in their pages, which hijack the user’s computing power to make it part of a botnet mining for cryptocurrency. (The user isn’t told, and any currency that is actually “unearthed” is kept by the pirate site.) Cloudflare booted at least one pirate site off its network, stating that it regards miners as malware, plain and simple. Such criticism doesn’t erase the greed of the Pirate Bay boys, though; they’re still doing it. (C’mon Cloudfare – boot PB too!)
Clare Bloomfield

Clare Bloomfield

Director, Policy & Research

The growing focus of the industry on Infringing Website Lists (IWL) in Asia gained another entry this week from Malaysia who followed the earlier examples in Vietnam and Hong Kong. Indonesia is also getting ready to publish their version, a sign of the growing concern by the industry that governments aren’t doing enough to tackle the increasing issue.
Kevin Jennings

Kevin Jennings

Vice President

….And talking of copyright infringement and all things bad, some of China’s broadcasters seem hell bent on blatantly plagiarising Korean programming and content. This is nothing new but it seemed the situation was getting better after crackdowns by authorities when the Seoul-Beijing relationship was good. But when it’s on bad terms (currently because of the THAAD anti-missile dispute), the problem relapses and regulators become helpless. This means that China’s content plagiarism is not a sheer matter of business, but a willful byproduct of political dynamics between the two countries. This week Korean officials cited 29 confirmed cases of plagiarism by Chinese broadcasters using data from the Korean Communications Commission.
Mark Lay

Mark Lay

Vice President, Singapore

OTT, Internet TV, Streaming Video, call it what you like…here are some of the interesting stories for the week. Janice Lee of PCCW had a sit-down with ScreenDaily to talk about their Asian content-focused streaming strategyTurner’s David Levy Talks New OTT Platform, Consumption Habits, Access…“the greatest time to be in the media business, but it’s also the scariest time to be in the media business”. No arguments here. The latest edition of the Ericsson ConsumerLab and Media study has identified two major tipping points for TV viewing in three years’ time with linear and VOD viewing almost equal, and half of all viewing being done on a mobile screen. Warner Bros., Universal, Sony Pictures, and Twentieth Century Fox have all signed on to Disney’s Movies Anywhere. It’s both a cloud-based digital locker and a one stop-shop app, connecting to iTunes, Amazon Video, Google Play, or Vudu accounts. Slick. And if you didn’t know it already, AI is changing how you watch TV. More OTT stories at CASBAA OTT Group NewsFeed.
Clare Bloomfield

Clare Bloomfield

Director, Policy & Research

The debate on how OTT vs Pay-TV should be regulated continues with much of the industry keen to get restrictions on Pay-TV lifted rather than OTT more heavily regulated. CASBAA is currently updating our regional comparison which will be published next year, so watch this space.
Kevin Jennings

Kevin Jennings

Vice President

In Bangladesh the High Court  is wading into the Pay-TV arena and has asked the government to explain why the courts should not take action to stop TV Commercials being shown for Bangladeshi viewers on foreign television channels. In the public interest litigation (PIL), court officials said that broadcasting advertisements for Bangladeshi viewers on foreign TV channels in the country is prohibited under the Cable TV Network Operation Act 2006. Officials also claimed that some unscrupulous local operators are airing commercials on foreign TV channels illegally which is hurting the domestic industry as well as denying the country of revenue. More to come on this as we wait for the government’s response.
John Medeiros

John Medeiros

Chief Policy Officer

In the USA, TVB, CCTV and Dish TV won another case against an ISD reseller for the TVpad box. The guy (named Bhalla), in central Florida, lost a previous judgement in 2016 and tried to hide through bankruptcy. No way, said the court; you were willful and malicious and cannot use bankruptcy to hide. Bhalla knew that the TVpads and the infringing apps would be used by customers to gain free access to CCTV and TVB’s channels and protected programs, the court said.” The dude now needs to pay US$4.4 million for copyright infringement!  Unlike the TVPad masterminds in Shenzhen, this guy lives in the USA and may actually be forced to pay up.
Jane Buckthought

Jane Buckthought

Advertising Consultant

Research from Childwise show a noticeable shift towards personal ownership of devices owned by young children. As ever-advanced devices come to market; when the time comes to upgrade, parents appear more willing to hand down older devices to their children, considering them a great way to keep small children entertained and provide a learning benefit. The findings also reflect the growing prevalence of on-demand services, with more than four out of five households now using services such as YouTube and Netflix to some extent. By age three to four, the majority of pre-schoolers are using video-on-demand services to access TV shows, with specialist YouTube channels for children now factoring in to the mix.
Cathryn Chase

Cathryn Chase

Regulatory Assistant

Back in September, the Canadian Government approved a $400 million investment in Canadian content from Netflix. The announcement was met with criticism – many accused the American streaming giant for pursuing the deal as a result of valuable tax incentives, while others tied the transaction to the company’s recent hike in subscription fees. Netflix is now trying to set the record straight. According to the SVOD platform, no tax deals were part of the approval to launch their Canadian production unit. In fact, as a foreign company, Netflix is exempt from paying Canadian taxes. Compared to its Canadian competitors who face taxation and regulation, this gives Netflix a clear competitive advantage. But this issue is not unique to Canada — regulating OTT services, and bringing traditional broadcasting regulations up to date is something that countries around the world (including those in APAC) must grapple with as viewing habits continue to evolve.
Additional News

6 October, 2017

news_views_header

Welcome to News Views, CASBAA’s news round-up culled from sources across the industry for the week ending October 6th. Curated by CASBAA, News Views keeps you in the loop. We always value your feedback, so tell us what you think!

Brought to you by:

logo_abs
Kevin Jennings

Kevin Jennings

Vice President

Rupert Murdoch has stepped up his attack on tech companies such as Google and Facebook over their increasingly dominant market position, which is eating into the revenues of traditional publishers such as News Corp. and undermining their business model. In a message to shareholders published in News Corp’s annual report released on Wednesday, the media tycoon vowed to continue to contest the “abuse of the marketplace” by some big tech companies “wherever possible”. Without naming the companies, Murdoch said the tech giants were “using their dominance to the detriment of many”. Meanwhile, apparently in an effort to defend itself against such allegations, Google announced that it would end a controversial policy that required publishers to make available for free three articles daily, or see themselves demoted to Farbackistan on Google’s search pages.

 

John Medeiros

John Medeiros

Chief Policy Officer

There’s been a lot of back-and-forth about Kodi boxes this week. (European and North American discussion of ISDs is dominated by references to Kodi, as use of that software is much bigger in those regions than here in Asia) You may recall that the Kodi “add-on” domain TVAddons is under legal pressure in Canada and the USA. For their part, the actual developers of the Kodi software (and owners of that trademark) say they wish TVAddons would shut down because “it brings misery to everyone”. (Especially those trying to do a legitimate business, which includes Kodi) Of course, the online piracy community didn’t like that. The legal actions against TVAddons have begun to attract denunciations from Big Internet’s mouthpieces, like the Electronic Frontier Foundation, who say notice-and-takedown should be sufficient to deal with piracy. (And….didn’t ya know? The TV industry is waging “war on general-purpose computing”. Gag.) Interestingly, the Silicon Valley commentators pretend that the majority of the plug-ins on TVAddons were “completely legit”. Ha! We’ll see what the courts have to say about that.

 

Meanwhile, in the UK, Brian Thompson, one of the ISD sellers who became a poster-child defendant after pleading not guilty to copyright violations in January, decided to throw in the towel and to guilty to selling loaded ISDs and to advertising them as ways to get around cable/satellite charges. And in the US, reps for the video industry have been warning the government about the threat posed by illicit streaming devices, MPAA made a comprehensive submission to the US Trade Representative, and the International Intellectual Property Association went further and pointed the finger at China, as  “the main source of this problem spreading across Asia” which “should take immediate actions against key distribution points for devices that are being used illegally”.

 

Clare Bloomfield

Clare Bloomfield

Director, Policy & Research

In Thailand the NBTC continues its work whilst also undergoing the selection process for new commissioners, as the term for the current ones expires on 6 Oct. The current focus of the NBTC, which will be taken forward by the new commissioners, is on the auction of the 1800- and 850-megahertz spectrum licences which expire on 30 Sept 2018. As yet, however, there is no word on when the new NBTC will be in place. For now, the existing Commissioners continue in office, except for Chairman Thares Punsri, who has turned 70 and has to retire.

 

 

Mark Lay

Mark Lay

Vice President, Singapore

Way too many great stories in the OTT realm this week. Take a look at what Disney is doing with its new DisneyNow app that combines live TV, on demand, games and music. A fantastic story about FloSports…I see a buyout here. Hollywood Reporter has an in-depth piece on Youtube and how it plans to take on Netflix and Hulu. The always vocal Chief of FX, John Landgraf, responds to Wall Street’s “irrational exuberance” over platforms like Netflix and Apple with a prediction that the future of content will reward artists, not algorithms. Pundits posit about How Netflix, Amazon Could Really Disrupt Legacy Networks: Buy Sports Rights. And, closer to home, the ever likeable Cam Walker will be leaving iflix in mid-October. These stories and tons more at the CASBAA OTT Group NewsFeed.

 

 

Cathryn Chase

Cathryn Chase

Regulatory Assistant

In the US, a study commissioned by the Trustworthy Accountability Group (TAG) has found that anti-piracy measures taken by members of the digital advertising industry have reduced ad revenue for pirate sites between 48% – 61% over the past year. The study, conducted by Ernst and Young’s Media and Entertainment Advisory, estimated that digital ad revenue linked to infringing content was about US$111 million last year, but that without industry efforts pirate site operators could have potentially earned $102-107 million more in revenue. Meanwhile, in Hong Kong an alliance of the creative industry announced launch of an Infringing Website List designed to hit piracy revenues in the SAR.

 

 

Clare Bloomfield

Clare Bloomfield

Director, Policy & Research

In India, a recently published report by KPMG indicates the strength of the OTT market which will challenge the approaches of both content providers and enablers in order to embrace the potential. This will involve looking at revenue models to capture the shift to mainstream consumption as well as a need for the industry to develop better measurement of the digital business.

 

 

Jane Buckthought

Jane Buckthought

Advertising Consultant

India is not the only one to see an increased consumer embracing of the digital world, a recent report found that online TV episode and movie revenues for 138 countries will reach $83 billion in 2022 and whilst the US remains the clear front-runner, its market share will decline as China’s rises by 2022.

 

 

John Medeiros

John Medeiros

Chief Policy Officer

After Fake News, now in the government relations arena we have Fake Comments. Following reports a couple months ago that more than a million of the pro-net neutrality comments to the FCC were likely fakes (from addresses in France, Russia and Germany linked to the email domains Pornhub. com and Hurra. de), now there’s a study that 80% of recent comments were generated by bots, and they were anti-NN. Maybe the idea of internet-based comments needs to be discarded, with a return to pen and ink. That will certainly reduce the numbers to more manageable levels. (Full disclosure: I’m also in favour of paper ballots (only) in elections, as they can be secured and re-counted)

 

 

Cathryn Chase

Cathryn Chase

Regulatory Assistant

Issues related to tilted playing fields keep arising around the world. In India, regulators complained that OTT operators were not following anti-smoking rules, according to which licensed broadcasters and cinema operators are required to insert anti-tobacco spots into programs that show smoking. In Thailand, regulators said they wanted to know more about a telco’s joint venture with Japanese social media platform Line, which sees Line-branded voice and data service exempt from data caps over the telco’s network. (But Line has no licence) And in Canada, Netflix announced it would make a big investment in Canadian content. (Ostensibly, that has no regulatory motivation, but you can be sure that one of the move’s main purposes was to head off regulations that would subject it to the same type of local content requirements levied on other operators in Canada)

John Medeiros

John Medeiros

Chief Policy Officer

And finally, it seems Kim Dotcom is not happy this week. The US Supreme Court declined to review the government’s seizure of his assets. That makes three levels of the US courts that have ruled against him. No wonder he’s fighting extradition as hard as he can…..

 

 

Member News