Celestial Tiger Entertainment Launches Miao Mi App in the U.S. and Canada

The Mandarin Edutainment App Is Now Available on the App Store


Hong Kong (April 19, 2017) – Celestial Tiger Entertainment (CTE), operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, announced today the launch of Miao Mi, a Mandarin edutainment app, on the App Store in the U.S. and Canada.  The app provides preschoolers ages 3 to 6 with an immersive experience for learning Mandarin. The Miao Mi app is based on CTE’s pan-Asian pay TV channel of the same name and will roll out in Asia in the third quarter of this year.  The Miao Mi app will also be made available on Google Play in the U.S. and Canada in May.

The Miao Mi app features over 500 videos from renowned children’s entertainment producers across Asia in both English and Mandarin.  Kids can enjoy high quality shows such as Pleasant Goat Fun Class, an educational series featuring beloved characters from the well-known Pleasant Goat franchise, and Star Babies, the award-winning animated series inspired by Chinese icons such as Bruce Lee and the Monkey King.  Kids can also watch and learn simple Mandarin phrases and words through Miao Mi Classroom, a CTE original production of short vignettes teaching Mandarin through animated flash cards and catchy songs. The app also includes fun and interactive games to reinforce the words and phrases featured in the programs.  The Miao Mi app has a child-friendly navigation interface and English/Mandarin language support.

“More people speak Chinese than any other language.  Miao Mi is the only app that offers the next generation a fully immersive Mandarin learning experience.  Parents now have a tool to give their kids a head start in learning a language that is becoming increasingly important,” said Todd Miller, CEO of Celestial Tiger Entertainment.

The Miao Mi app can be offered as a standalone service or an authenticated service together with the subscription of the linear channel.  Miao Mi, the channel, is currently available in Indonesia and Singapore.  In the U.S., Miao Mi is also available as a streaming on demand service on Amazon Channels.


  • End     –

Media Contact:

Pauline Poon

Celestial Tiger Entertainment

T: 852 2239 6131

E: pauline.poon@celestialtiger.com


About Celestial Tiger Entertainment

CELESTIAL TIGER ENTERTAINMENT (CTE) is a leading independent media company dedicated to entertaining audiences in Asia and beyond. The company creates and distributes branded pay television channels and services targeted at Asian consumers.
CTE operates a powerful bouquet of distinct pay television services including: CELESTIAL MOVIES, the premier 24-hour first-run Chinese movie channel in Asia and beyond; CELESTIAL CLASSIC MOVIES, the world’s most-widely distributed Chinese movie channel with an unparalleled array of Chinese movie masterpieces; CELESTIAL MOVIES PINOY, the Chinese movie channel that is programmed, dubbed and promoted specifically to Filipino viewers; cHK, the Chinese entertainment channel offering the latest Hong Kong and other Asian blockbuster movies, alongside highly-anticipated Chinese dramas and series; KIX, the ultimate destination for action entertainment; KIX 360, the dedicated Over-The-Top (OTT) linear feed for KIX; MIAO MI, the Mandarin “Edutainment” channel created for preschool kids across Asia; THRILL, Asia’s only regional horror, thriller and suspense movie channel; and THRILL 360, the dedicated Over-The-Top (OTT) linear feed for THRILL.  All of CTE’s channel brands are available as linear, on-demand and over-the-top services.  CTE also produces original production for its bouquet of channels.


Headquartered in Hong Kong, CTE’s majority shareholders are Saban Capital Group, a leading private investment firm specializing in the media, entertainment and communications industries; Celestial Pictures, a diversified Asian entertainment company owned by Astro Overseas Limited; and Lionsgate, the world’s largest independent filmed entertainment studio.

For more information, please visit www.celestialtiger.com.

Information is provided by member companies of CASBAA. CASBAA takes no responsibility for opinions and information contained in these news releases.