– New Fashion-Forward Line Featuring Animals, Space, Dinosaurs Marks First Ever Global Partnership Between the Two Brands –
– Robust Global Marketing Support In-Store and on Social and Digital Media Platforms –
Singapore, 15 March 2017 – Discovery Consumer Products, the licensing arm of Discovery Communications (DCI), and Uniqlo, a brand of Fast Retailing Co., Ltd., a leading global Japanese retail holding company that designs, manufactures and sells clothing, are collaborating on a brand-new collection of unisex youth t-shirts embodying Discovery Channel’s spirit of curiosity. This marks the first ever global partnership between Uniqlo and Discovery Consumer Products and will be supported with a comprehensive, worldwide digital marketing campaign, in-store promotion, and cross promotion between the two brands. The t-shirts will be available online at Uniqlo.com and at Uniqlo retail locations in China, Japan, Malaysia, Singapore, Thailand, the U.S. and Europe, beginning this month.
“Uniqlo is recognised for their out-of-the-box approach to fashion and their highly creative and innovative designs makes them a perfect fit for the adventurous nature of the Discovery Channel brand,” said Leigh Anne Brodsky, Executive Vice President, Discovery Global Enterprises, DCI. “Their unique UT approach brings Discovery’s mission of inspiring curiosity that will appeal to girls and boys as well as their parents.”
The new collection introduces a line of Discovery Channel-branded unisex youth shirts spanning the genres that spur curiosity like animals, space and dinosaurs. With purchase, consumers will also receive a DVD filled with high-quality dinosaur-focused content from Discovery Channel in the Japanese Uniqlo stores.
The marketing campaign supporting the new Discovery Channel collection is tailored specifically to reach a global, family-focused audience. Stop motion videos and animated GIFs also featuring a dance music soundtrack will be distributed on popular social media platforms reaching parents across the world including Facebook, Line in Japan, and WeChat in China. In Malaysia, children and adults will be transported and immersed in time, space and story with the latest experiences from Discovery Virtual Reality. DCI will also drive awareness around the line on their platforms and there will be in-store support and promotion on Uniqlo.com.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the leader in global entertainment reaching 3 billion cumulative viewers in more than 220 countries and territories. Discovery satisfies curiosity, entertains and inspires viewers with high-quality content through global brands, led by Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network, and through the Discovery Digital Networks portfolio, including Seeker and SourceFed. Discovery owns Eurosport, the leading pan-regional sports entertainment destination across Europe and Asia-Pacific. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education. For more information, please visit www.discoverycommunications.com.
About Discovery Networks Asia-Pacific
Discovery Networks Asia-Pacific, a division of the leading global entertainment provider Discovery Communications, is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content. From survival to natural history, wonders of science to extreme jobs, motoring to travel and lifestyle, and the latest engineering marvels to live sporting events, each channel offers distinct must-watch programming to engage viewers across the region. The network’s 15 brands reach 902 million cumulative subscribers in 37 countries and territories with programming customised in 14 languages and dialects. For more information, please visit