Groundbreaking Hindi series on Star Plus marks TED’s most ambitious TV production yet
Mumbai and New York, February 16, 2017: Star India, a unit of 21st Century Fox (NASDAQ: FOXA, FOX) and one of India’s largest media conglomerates, announces today the greenlight of ‘TED Talks India: Nayi Soch,” a global first Hindi TV talk show created in partnership with TED, the non-profit devoted to ‘ideas worth spreading,’ and hosted by Bollywood superstar Shah Rukh Khan. The show on Star Plus titled ‘TED Talks India: Nayi Soch,’ which translates to “new thinking,” will feature speakers sharing big ideas in TED’s signature format of short, powerful talks. This is the first time TED is collaborating with a major network and mega-star to produce a TV series featuring original TED Talks in a language other than English. Since its founding in 1991, Star India has played a critical role in driving social change by cultivating forward-thinking programming that harnesses the power and reach of television to touch lives and create meaningful change.
Uday Shankar, Chairman & CEO, Star India, said, “At Star, we have always believed in pushing the boundaries with new ideas, creativity and fresh thinking. Nobody reflects this belief more than TED and we are thrilled to collaborate with them in bringing the power of ideas to our audiences with ‘TED Talks India Nayi Soch.’ In an age of high volatility the role of ideas to fuel positive change cannot be overstated. We are delighted to have Shah Rukh Khan share our vision and lend his charisma to this exciting endeavour.”
Shah Rukh Khan added, “Star India’s legacy of using television as an instrument of social change, and TED’s unequivocal drive to showcase simple but unique ideas in an effort to spark debate and conversation are a very powerful combination. I believe ‘TED Talks India-Nayi Soch’ will inspire many minds across India. It is a concept I connected with instantly, as I believe that the media is perhaps the single most powerful vehicle to inspire change. I am looking forward to working with TED and Star India, and truly hope that together, we are able to inspire young minds across India and the world.”
“It’s incredibly exciting to be bringing TED to India in this form,” said TED curator Chris Anderson. “The country is teeming with imagination and innovation, and we believe this series will tap into that spirit and bring insight and inspiration to many new minds. We’ve been so impressed by the passion of our partners at Star TV and our host Shah Rukh Khan. We cannot wait for the launch.”
Juliet Blake, head of TV at TED and executive producer of the series, added, “The sheer size of Star TV’s audience, with more than 650 million viewers, makes this a significant milestone in TED’s ongoing effort to bring big ideas to curious minds. Global television is opening up a new frontier for TED.”
Star India has always believed in disruptively powering social change through the power of its content to influence and impact people’s lives and thinking. Continuing with this journey ‘TED Talks India: Nayi Soch’ will take forward Star’s commitment of creating social impact with Nayi Soch in India. Inspiring a billion imaginations is much more than a tag line, it’s a promise Star India delivers every day in ways that break away from the conventional, spark national debate and help shape the new India.
More information and details on the vision behind this unique initiative will be announced at the annual TED Conference to be held in Vancouver in the coming months. Keep watching this space for more.
About STAR India
STAR India has defined the Indian media landscape since 1991 and today is one of the country’s leading media conglomerates, reaching approximately 650 million viewers a month across Indiaand more than 100 other countries. STAR generates 20,000 hours of content every year and broadcasts 50+ channels in 8 different languages, reaching 9 out of 10 C&S TV homes in India.
The network’s entertainment channel portfolio includes STAR Gold, Channel V, STAR World, STAR World Premiere HD, STAR Movies, STAR Movies Select HD, STAR Utsav, Star Utsav Movies, Life OK, Movies OK and STAR Plus, India’s No. 1 Hindi General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of channels which include STAR Jalsha, Jalsha Movies, STAR Pravah, Maa channels and affiliate channels Asianet, Asianet Plus, Asianet Movies, Suvarna, Suvarna Plus and Vijay. It is also present in the Indian movie production and distribution space through Fox STAR Studios, an affiliate joint venture company.
STAR India is making quantum leaps in transforming sports in the country by leveraging the group’s strengths in superior content and audience engagement. STAR’s sports business has grown rapidly to 10 channel properties (STAR Sports 1, 2, 3, 4; STAR Sports HD1, HD2, HD3, HD4 and Star Sports Select HD1, Select HD2), making it the leading sports network in the country.
STAR is set to drive the agenda on digital content consumption in the country with Hotstar, STAR’s revolutionary digital platform that brings your favourite TV shows, movies and sports in one destination.
STAR India is a fully owned subsidiary of 21st Century Fox.
TED is a nonprofit organization devoted to Ideas Worth Spreading, usually in the form of short, powerful talks (18 minutes or less) delivered by today’s leading thinkers and doers. Many of these talks are given at TED’s annual conference in Vancouver, British Columbia, its TEDWomen conference and its TEDGlobal conferences—then made available, free, on TED.com and other channels. TED speakers have included Bill Gates, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi Okonjo-Iweala, Sal Khan and Daniel Kahneman.