Head of Media Business Unit for StarHub, Soo Hui LEE

StarHub_123

(Jun 25, 2013) StarHub’s Lee introduces the newly launch launched lifestyle channel, TV4ME, a brand-funded content channel that is focused on connecting viewers with the latest programming through brands.

The channel, targeted at viewers aged 15 years and above and launched on June 3, 2013, is a content partnership with production company Brand New Media. The channel was offered as a free-view service to all StarHub TV subscribers and also made available StarHub’s multi-device service “TV Anywhere”.

Read more at Television Asia Plus

Information is provided by member companies of CASBAA. CASBAA takes no responsibility for opinions and information contained in these news releases.

Leave a Reply

Your email address will not be published. Required fields are marked *