ITV Choice has announced today a new partnership with Pi Pakistan, the country’s leading IPTV service, which will make the channel available to Pakistani audiences for the first time. The agreement includes HD catch-up and in a first for ITV Choice, all programming will include Urdu subtitles.

ITV Choice specialises in big British entertainment and drama, and from this summer viewers in Pakistan will be able to enjoy the channel’s schedule of current award-winning drama and entertainment programming, including:

  • Coronation Street and Emmerdale: Two of the most popular long-running dramas in Britain, with episodes broadcast in Pakistan within 24 hours of the UK broadcast
  • Premium dramas: International hits featuring worldwide stars, including Olivia Colman in Broadchurch, Sam Neill in Tutankhamun and Jenna Coleman in Victoria.
  • Crime drama: Award-winning crime dramas with some of the most popular detectives on television, including Vera, Midsomer Murders, Endeavour and Grantchester.
  • Entertainment hits: Audience favourites Don’t Tell the Bride, The Jonathan Ross Show, The Chase and Tonight at the London Palladium.

Katherine Wen, ITV Choice Channel Director, said:

“ITV Choice already reaches over 100 countries throughout Asia, the Middle East and Africa and I’m delighted that, with this new agreement with Pi Pakistan, viewers in Pakistan will have the same access to award-winning British television.”

Yassir Pasha, CEO of Tapmad , said:
“After the recent success of the PSL and ICC Champions trophy, this is another example of our commitment to bring specialised content for Pakistani viewers. Partnering with a global brand like ITV for the region gives us great pride and we look forward to unravelling an exciting library of dramas, gameshows and documentaries.”

About ITV Choice
Part of ITV, the UK’s largest commercial broadcaster, ITV Choice is the big British entertainment channel with a great big heart. Available through Asia, the Middle East and Africa, ITV Choice is packed full of fresh award-winning dramas, brilliant game shows, star-filled entertainment and inspiring documentaries, all brought to you by famous faces from around the world.

About Pi Pakistan
As a fully licensed Public Internet Television Service provider, Pi Pakistan focuses on delivering technology solutions to the industry. Their state of the art video streaming service, Tapmad TV, offers more than 150 live HQ channels, anywhere, anytime.

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