SINGAPORE, 10 JULY 2017 – Nielsen has announced the appointment of Johan Vrancken as Managing Director, Singapore with effect from 01 July 2017. In his new role, Johan reports to Patrick Dodd, President, Nielsen Growth Markets Group.


Prior to this appointment, Johan served as Managing Director, Innovation Practice, Growth and Emerging Markets where he effectively led Nielsen’s Innovation Practice across 80 countries globally and leveraged the company’s portfolio of innovation products and consulting services to drive business success for clients.

Before Nielsen’s acquisition of Affinnova in 2014, Johan was Senior Vice President, Asia Pacific at Affinnova, where he accelerated the adoption of Affinnova’s technology platform within FMCG and other verticals throughout the Asia Pacific region to deliver value and growth for global and regional clients. Previously, Johan worked for start-up agencies in Singapore, such as eYeka, the global leader in consumer co-creation and crowdsourcing. He started his career in brand marketing within the Danone Group and AB-Inbev in Europe. Johan holds an MBA and Master in Political and Social Sciences, both from the University of Antwerp in Belgium.

About Nielsen

Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit

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