Mumbai, 8 August 2016: Star India’s Channel V has made the much-awaited transition into a 24 hours music channel this August, continuing with its legacy. With this, Channel V promises to introduce the Indian youth to the future of music entertainment in India where content will be curated for visual delight. The programming will focus on music videos that not only sound good but look good as well, presenting them in the most clutter free environment offering its viewers a great viewing experience.
According to our research, music channels rarely look different from one another. Not only do they lack a unique voice, but they also feature a cluttered environment where the visual experience is compromised. With an idea of actively involving audiences, rather than just passively consuming music, the new look of Channel V is refreshing. Uncluttered look, great music videos, minimal graphics on screen will ensure a high-quality experience to the viewer, promising an unparalleled visual experience.
The global Indian youth today enjoys latest Indian hits as well as popular international music. Staying true to its image, V will be the only channel to deliver a complete package at the consumers doorstep.
With the foray back into the music television industry, Hemal Jhaveri, General Manager and Executive Vice President – Channel V, Star Gold, Movies OK & Utsav movies said, “Channel V has been a strong brand synonymous with music in India. We at V are keen on changing the music videos viewing experience. Last few years the TV music category has been dormant. With the revamp of Channel V, we aim to redefine the music video experience by delivering an uncluttered high-quality experience, with curated content for a visual delight.”
The new logo and channel packaging have been created by the in-house design team. In a beautiful mix of the real world meets contemporary digital design. The origami-inspired logo manages to create a distinct, youthful and approachable form that connects perfectly with today’s youth. The packaging is bold, vibrant, yet simple while building upon the ‘V’ form.
Along with a new look and programming, Channel V will also launch a high decibel 360 marketing campaign across key metros. With prime focus on the digital medium, the campaign will also have a presence on TV, radio and outdoor sites. Other than this the channel will also participate in some exciting on ground activities to tap into young audiences at major youth hangouts across key metros.
About STAR India
STAR India has defined the Indian media landscape since 1991 and today is one of the country’s leading media conglomerates, reaching approximately 650 million viewers a month across India and more than 100 other countries. STAR generates 20,000 hours of content every year and broadcasts 40+ channels in 8 different languages, reaching 9 out of 10 C&S TV homes in India.
The network’s entertainment channel portfolio includes STAR Gold, Channel V, STAR World, STAR Movies, STAR Utsav, Star Utsav Movies, Life OK, Movies OK and STAR Plus, India’s No. 1 Hindi General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes STAR Jalsha, Jalsha Movies, STAR Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus, Vijay and now Maa. It is also present in the Indian movie production and distribution space through Fox STAR Studios, an affiliate joint venture company.
STAR India is making quantum leaps in transforming sports in the country by leveraging the group’s strengths in superior content and audience engagement. STAR’s sports business has grown rapidly to 8 channel properties (STAR Sports 1, 2, 3, 4 and STAR Sports HD1, HD2, HD3 and HD4), making it the leading sports network in the country.
STAR is set to drive the agenda on digital content consumption in the country with Hotstar, STAR’s revolutionary digital platform that brings your favourite TV shows, movies and sports in one destination.
STAR India is a fully owned subsidiary of 21st Century Fox.