July 2016

CASBAA Monthly header

Preparations for CASBAA Convention 2016 are underway! To be staged at Studio City Macau, the heart of the world’s most dynamic entertainment and gaming hotspot, CASBAA Convention 2016
is the premier networking spot for the Asian pay-TV industry, bringing together the executives, the content, the technology and the money that make our businesses prosper. The event will include keynotes, conversations, and debates, connecting the worlds of the Operator, Content Creator, OTT Provider, Advertisers, Data Diver and the Regulator.

Early birds rates will run until September 9th. CASBAA has also secured a limited number of plush guest rooms for Members at amazingly reasonable rates, so reserve your Conference pass and accommodation NOW to enjoy the best of the deals.

 

 

Thailand in View 2016

The Land of Smiles is back in the spotlight as CASBAA returns to Bangkok with its “Thailand in View 2016” re-examination of Southeast Asia’s most dynamic multichannel TV market. Still brimming with potential, a subtext for CASBAA’s Bangkok meeting on September 6th is “Coexistence and Cooperation in a Crowded Market” as broadcasters, pay-TV providers, content creators, advertisers and telcos of all kinds tackle the ever-expanding digital world.  So it’s “Thai Time” and you need to be at the Centara Grand & Bangkok Convention Centre at CentralWorld on on Sept 6th
2016.

 

CASBAA 2020 

For its most recent meeting the CASBAA 2020 Committee hosted a joint 2020/OTT Webinar where Henry Stokes of Xaxis presented an Introduction to Programmatic. The audience heard that "programmatic is the single biggest shift to happen in marketing over the last 25 years.”  Although programmatic buying represents just three percent of the global ad spend today, programmatic buying is growing more than eight times as fast as traditional ad spending in APAC.  The presentation can be found below.

 

It’s all about you!

With our new “It’s all about you!” section in CASBAA Monthly, we reinforce the CASBAA mission to keep Members better Connected, better Informed and better Represented than ever.

But we can’t do it without you. Be SOCIAL and tell us your In-house Events   

Share & share it again
with pr@casbaa.com.

It’s yours to tell.

 

Member rates for All That Matters

This year’s  All That Matters conference is scheduled for Singapore September 11-15, 2016, once again bringing the Music Matters, Sports Matters and Digital Matters events under one roof. With a line-up designed to bring many leading players in the Asian entertainment industries together CASBAA Members are offered a 15% off VIP rate.  Please use promo code CASBAAVIP16 at checkout.

 

Upgrades are the way to go

This month global broadcaster RTL CBS and addressable advertising solutions provider Invidi have raised their game and taken out Patron Memberships of
CASBAA.

A half dozen Corporate Members have upgraded their Memberships to Patron status in recent months thanks to the Association’s innovative credit scheme designed to add value to our event sponsorships. It’s also our way of saying “Thank you” to our long-time supporters.

By upgrading to Patron Membership at a cost of US$12,500 in addition to your current Corporate Membership renewal, among the tangible benefits you will receive is a credit of US$10,000 against sponsorship at one or more of CASBAA’s events.

In addition, as a Patron, you’ll enjoy the following additional benefits, over and above the Corporate
membership tier:

  • “Fast-track, first-look” access to sponsorship opportunites for all CASBAA events
  • An additional 10% discount beyond the regular member discount for event sponsorship
  • Semi-annual “Brought to you by…” sponsorship of our weekly News Views newsletter, sent to more than 6000 readers weekly
  • Prominent branding
    exposure on our homepage
  • Guaranteed invitation to our annual Executive Roundtable and other exclusive-access events
  • Full-page colour advertisement in our annual CASBAA Year In Review publication
  • Free Patron-only video hosting
    on the CASBAA website

Get in touch and learn more about upgrading to Patron Membership by emailing us on membership@casbaa.com, or by calling our Member Relations team on +852 2854 9913.

 

 

Switch on with CASBAA and our Members’ video:
www.youtube.com/user/CASBAA

 

 

Upcoming Events

31 Aug – 2 Sep 2016
BCWW 2016

6 Sep 2016
Thailand In View

12-15 Sep 2016
All That Matters

7-10 Nov 2016
CASBAA Convention 2016

16-18 Nov 2016
Inter BEE 2016

29-30 Nov 2016
Global Sat Show

5 Dec 2016
Emerging Southeast Asian Markets in View