Jointly Celebrates a Merit Award with Saipo Baby (Hong Kong) Limited for “Best Licensee” at the Hong Kong Licensing Awards 2017

HONG KONG, 10 January 2018 – Viacom International Media Networks (VIMN) Asia today announced that Nickelodeon’s preschool hit property “PAW Patrol” produced by Spin Master Entertainment, celebrated its win in two award programs – Gold Award for “Best Young Property in Asia” at the Asian Licensing Awards 2017 and jointly celebrated a Merit Award with Saipo Baby (Hong Kong) Limited for “Best Licensee” at the Hong Kong Licensing Awards 2017. Both Award programs were held together in Hong Kong last night in conjunction with the Hong Kong International Licensing Show this week.

“Already in its fourth season globally, PAW Patrol is on fire and is gaining the attention of kids and parents everywhere. Receiving both wins is a testament to PAW Patrol’s popularity amongst our young fans and to the strong collaboration and support we have of our licensee partners in Asia,” said Claire O’Connor, Vice President, Consumer Products, Asia Pacific, Viacom International Media Networks. “PAW Patrol is a reflection of Nickelodeon’s preschool content, which has always been both smart and fun, powered by great stories, relatable characters and a meaningful curriculum that has been our hallmark.”

The CG-Animated Preschool Series Stars A Pack Of Six Heroic Rescue Pups – Chase, Marshall, Rocky, Rubble, Zuma And Skye – Who Are Led By A Tech-Savvy Boy Named Ryder. Together, They Work Hard To Protect The Adventure Bay Community Believing, “No Job Is Too Big, No Pup Is Too Small!” The Series Features A Curriculum That Focuses On Citizenship, Social Skills And Problem-Solving As The Characters Use Their Unique Skills And Teamwork.

Building On The Incredible Success Of The Top-Rated Global Preschool Franchise, Nickelodeon Held A Number Of PAW Patrol Themed Mall Shows And Events, Which Have Included Mall Shows, Character Meet And Greets, Merchandising, Screenings And More Across China, Hong Kong, Indonesia, Malaysia, Philippines, Singapore And Taiwan. Through Its Collaboration With Life Like Touring, Nickelodeon Also Brought PAW Patrol Live! “Race To The Rescue”, Its First PAW Patrol Live Show, To Tour Australia, New Zealand And Singapore Last Year. The Live Show Will Continue To Tour Across Asia Pacific This Year.

With 2018 Being The Year Of The Dog This Chinese New Year, Consumers Across Asia Can Look Forward To A Limited Edition PAW Patrol Chinese New Year Plush Collection, And Chinese New Year Celebrations And Mall Promotions Featuring The Pups Across Asia*. Organized By The Asian Licensing Association, The Asian Licensing Awards, Recognizes The Outstanding Achievements Of Licensed Properties, Licensing Companies, Licensing Agents, Advertising And Promotional Firms For Their Development, Launch And Promotion Of Licensed Properties And Trademarks Throughout Asia For The Preceding Year. The Asian Licensing Awards Celebrate Excellence, Innovation And Creativity Across The Licensing Spectrum. Separately, The Hong Kong Licensing Awards Is A Dedicated Licensing Award Scheme For Creative Industries In Hong Kong.

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