MTV Debuts New Made-in-Asia “OK Dance-Oke” Music Show And “MTV Asia Spotlight” Monthly Artist Special

Also Set to Premiere Two New Music Chart Shows

SINGAPORE, 22 AUGUST 2016 – Youth entertainment brand MTV is presenting a bumper crop of content for music and dance fans in Asia. Music video dance tutorial programme Ok Danceoke is a new music show which debuted in August while regional monthly artist special MTV ASIA SPOTLIGHT will premiere in September. Both Ok Danceoke and MTV ASIA SPOTLIGHT are produced in Asia. Next month, the network will also roll out two new music chart shows EDM Countdown and Viral Countdown, adding to four existing chart shows Chart Attack Top 10, Alternative Countdown, Asia Countdown, and Urban Countdown which went on-air since June.

 

OK DANCEOKE

Ok Danceoke, the ‘Karaoke of Dance’, teaches signature dance steps and moves in an interesting and creative manner. The weekly half-hour programme sees instructors breaking down the choreography of the latest music videos to help fans groove confidently to their favourite songs in the comfort of their homes. Viewers are encouraged to get active and dance along as they brush up on their knowledge of the names and steps of the dance routines shown.

Each episode consists of six music videos and episodes air on Tuesdays at 8pm (TH/WIB), 9pm (SG), 10pm (MY), and Saturdays at 2.30pm (PH). The show also airs as individual music video segments on the channel throughout the day and selected videos will be made available on MTV’s website. Watch/embed a video of the programme HERE.

Ok Danceoke is shot and produced in Singapore. Production began at the end of February and is ongoing. Instructors featured in the show are Melissa Lim (a.k.a. Cat Lady) from Recognize Studios, Mohammad Alif (a.k.a. Alif Aircho) from Danz People, and Chloe Jong from Limited Edition. Lim is a versatile dancer with over a decade of experience. Her dance style is a unique mix of femininity and masculinity, and she specialises in waacking and hip hop. Alif has been a dancer for 12 years and is a member of the Freekzy Nutz crew that represented Singapore in the World Hip Hop Dance Championship in 2010 and 2011. He is also part of the Havoc crew which won the Super 24 dance competition this year. Jong has been dancing for four years and represented Singapore in the Hip Hop International 2016 Competition in Las Vegas. Her crew, Limited Edition, won the Super 24 competition in 2015. She is also a member of the crew Hot Topic, which clinched third place in the PULSE! Street Dance Competition 2015 and Black Out Dance Competition 2015.

 

MTV ASIA SPOTLIGHT

Next, MTV will premiere MTV ASIA SPOTLIGHT, an all-new music feature gives audiences access to popular and up-and-coming acts from within Asia, showcasing the spotlighted artist’s music videos, interviews, performances and other exclusive content throughout the month. With MTV ASIA SPOTLIGHT, the aim is to grow the awareness and appreciation of Asian music for fans in the region to enjoy. It takes viewers first to well-known Malaysian singer-songwriter Yuna, where fans will get to watch an interview and her acoustic performance of “Crush” from her third studio album, Chapters.

MTV ASIA SPOTLIGHT kicks off on-air on MTV on Thursday, 1 September with repeats during the month. Selected content will be integrated within the weekly music and lifestyle show The MTV Show which airs on Saturdays at 1pm (TH/WIB), 2pm (PH/SG) and 3pm (MY). Additional content will also be posted to MTV’swebsite and social platforms Facebook, Instagram and Twitter.

 

NEW MUSIC CHART SHOWS

Two new music chart shows EDM Countdown and Viral Countdown premiering in September have been developed to whet music lovers’ ever-growing appetites for different music genres. MTV VJs Alan Wong and Hanli Hoefer will also lend a touch of journalism to three of the chart shows where they decode key music trends and discuss exclusive music news and in the process, help fans discover new music and artists. There will be a total of six chart shows available on the channel.

 

  • Alternative Countdown

– Dive into the alternative world of MTV with the top five indie songs you need to check out this week

– Airs on Tuesdays at 3.30am (PH), and Thursdays at 2.30pm (TH/WIB), 3.30pm (SG), and 4.30pm (MY)

 

  • Asia Countdown

– Discover Asia’s local favourites every week

– Airs on Tuesdays at 9.30pm (TH/WIB), 10.30pm (SG), and 11.30pm(MY), and Wednesdays at 3.30am (PH)

 

  • Chart Attack Top 10

– VJs Alan and Hanli cover a weekly round-up of the 10 most popular tracks out there

– Airs on Sundays at 10am (TH/WIB), 11am(SG), 12pm (MY), and Tuesdays at 12am (PH)

 

  • EDM Countdown (New)

– VJs Alan and Hanli give you a weekly dose of the five most popular electronic and dance music tracks.

– Premieres on 1 September, Thursdays at 9.30pm (TH/WIB), 10.30pm (SG), and 11.30pm (MY), and 2 September, Fridays at 3.30am (PH)

 

  • Urban Countdown

– Tune in every week and immerse yourself in the MTV urban jungle, with the hottest songs in R&B, hip hop, soul, and futuristic R&B.

– Airs on Wednesdays at 9.30pm (TH/WIB), 10.30pm (SG), 11.30pm (MY), and Thursdays at 3.30am (PH)

 

  • Viral Countdown (New)

– VJs Alan and Hanli share the trending tracks across major social music sites.

– Premieres on 5 September, Mondays at 8pm (TH/WIB), 9pm (SG), 10pm (MY), and 10 September, Saturdays at 3.30am (PH)

###

 

About MTV

MTV is the world’s biggest youth entertainment brand. With a global reach of nearly 785 million households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all platforms. For more information about MTV in Asia, visit www.mtvasia.com.

 

Media Contacts

Viacom International Media Networks

Loh Bi Feng

Manager, Communications, Southeast Asia

t: +65 6420 7154  m: +65 9002 9607

Twitter: @VIMNAsia_PR

Raemier Francis

Assistant, Communications, Southeast Asia

t: +65 6420 7260

International Pop Icon Britney Spears And Multi-platinum Recording Artist Nick Jonas To Perform At 2016 “mtv Video Music Awards”

Rising Star G-Eazy will Join Britney for the First Time for World-Premiere Performance of “Make Me…” from Her New Studio Album “Glory”

Ty Dolla $ign Joins Jonas for Performance of “Bacon” from His Latest Studio Album “Last Year was Complicated”

SINGAPORE, 18 AUGUST 2016 – Returning to the VMA’s stage for the first time in 10 years, multi-platinum, Grammy Award-winning pop icon Britney Spears announced that she’ll thrill fans with a world-premiere performance of “Make Me…” ft. G-Eazy from her new, ninth studio album, Glory, at the 2016 “MTV Video Music Awards.” The appearance is the first time fans will see a live performance from Spears’ new album, set for release by RCA Records before the VMAs. “Make Me…” collaborator and multi-platinum selling rapper, G-Eazy, will join Spears on stage for the first time for an unforgettable performance.
Multi-platinum recording artist Nick Jonas today announced that he will hit the streets of New York City in a special performance, presented by Pepsi. He will perform his hit single “Bacon” ft. Ty Dolla $ign from his second solo studio album, “Last Year was Complicated,” making his debut as a solo artist during the VMA’s main show. The 2016 VMAs will air LIVE from New York’s iconic Madison Square Garden for the first time ever on Monday, 29 August at 8am (TH/WIB) and 9am (MY/PH/SG). It will air on MTV LIVE HD on Tuesday, 30 August at 7.30pm (TH/WIB) and 8.30pm (HK/MY/PH/SG).
In keeping with the spirit of this year’s show celebrating the creative expression of artists, Spears made her announcement across social media with a video created by experimental L.A.-based experimental director Radical Friend. To view the video – in which Spears is heard reflecting on the VMAs as a python winds through a sultry neon-lit room with remnants of her past VMA performances – click HERE (embed code below).
Jonas made his announcement with a video that was custom-created by Brooklyn-based motion graphics artist, Zolloc. To view the video – click HERE (embed code below).

Britney Spears

With 28 nominations and 5 wins, Britney has been a mainstay at the VMAs with some of the most memorable and talked about moments in their history. Some of those moments include her 1999 medley performance of “Baby One More Time” / “Tearing Up My Heart” with *NSYNC, her 2000 fiery performance of “Oops I Did It Again,” her white python-clad performance of “Slave 4 You,” steamy lip lock with Madonna, her 2011 Video Vanguard Award and so much more.
Multi-platinum, Grammy Award-winning pop icon Britney Spears is one of the most successful and celebrated entertainers in pop history with nearly 100 million records sold worldwide. In the U.S. alone, she has sold more than 70 million albums, singles and songs, according to Nielsen Music. Born in Mississippi and raised in Louisiana, Spears became a household name as a teenager when she released her first single “…Baby One More Time,” a Billboard Hot 100 No. 1 smash and international hit that broke sales records with more than 27 million copies sold worldwide and is currently 14x Platinum in the U.S.

Her musical career boasts countless awards and accolades, including six Billboard Music Awards and Billboard’s Millennium Award, which recognizes outstanding career achievements and influence in the music industry as well as an American Music Award and the 2011 MTV Video Vanguard Award. So far, Spears has earned a total of six No.1-debuting albums on the Billboard 200 chart and 24 top 40 hit singles on the Billboard Hot 100 — five of which went to No. 1. Spears has been nominated for eight Grammy Awards and won for Best Dance Recording in 2005.
Her cutting-edge pop concert Las Vegas residency, “Britney: Piece of Me,” at Planet Hollywood Resort & Casino has been voted “Best Show in Las Vegas” and “Best Bachelorette Show in Las Vegas.” Spears also has been creating fragrances for over ten years, to date has introduced 19 fragrances, available in over 90 countries around the world.

Nick Jonas

Island Records artist, Nick Jonas, introduced himself as a fully-formed solo artist on his hit, self-titled debut, released in November 2014. The critically-acclaimed album included the double-platinum and #1 U.S. radio hit, “Jealous” and his sultry chart-climbing radio single, “Chains.”

Jonas, also an accomplished actor, stars in the gritty television show ‘Kingdom’ — a mixed martial arts drama that premiered in the fall of 2014. He recently appeared in two more high-profile roles, a guest-starring role in Fox’s horror-comedy series, ‘Scream Queens’ and a lead in the critically-acclaimed ‘Goat’ produced by and featuring James Franco.
A recipient of the Hal David Starlight Award by the Songwriters Hall of Fame, Jonas released his sophomore solo album “Last Year Was Complicated” in June of 2016, which debuted as the Billboard #1 selling album of the week and includes the platinum hit “Close” featuring Tove Lo.
Most recently the solo powerhouse joined his longtime friend, Demi Lovato, on their “Honda Civic: Future Now” tour which will be touring throughout North America until early this fall.

G-Eazy

Bay Area rapper G-Eazy is 2016’s biggest breakout hip hop artist. He has skyrocketed to superstardom with the release of his sophomore album When It’s Dark Out (RVG/BPG/RCA Records) which debuted at #1 on Billboard’s R&B/Hip-Hop Chart and Top Rap Albums Chart and #5 on Billboard’s Top 200 Albums Chart and now is RIAA certified platinum selling over 1 million copies in the US. The album features his smash single “Me, Myself, and I” with Bebe Rexha which is certified 3 times platinum and has sold over 5 million copies worldwide. The track was #1 at both Top 40 and rhythm radio for 2 weeks and reached #7 on the Billboard Hot 100 chart. On Spotify, “Me, Myself, and I” has over 455 million listens and peaked at #2 on the US and #3 on Global Charts.
G-Eazy is currently wrapping arguably one of the biggest tours of the summer, The Endless Summer Tour, where he is headlining amphitheaters and arenas across the country and included sold out shows at Barclays Center in Brooklyn NY, The Forum in Los Angeles, CA and an momentous hometown show outside of Oakland at The Shoreline Amphitheatre in front of 22,000 strong. This year alone he has played over 150 shows and performed on The Today Show, The Late Show Starring Jimmy Fallon twice, the iHeartRadio Music Awards, Coachella, and most recently Lollapalooza.

Ty Dolla $ign

Los Angeles born R&B Singer, Tyrone Griffin more notably known as Ty Dolla $ign shot to stardom with his breakout mixtape, 2012’s Beach House. His hit single “My Cabana” was not only last summer’s round the clock party anthem, but it figures to be played in every pool and beachside cabana around the country. Ty Dolla $ign has written some of the most well-crafted and melodic pop songs on the radio. He is one of the most popular street rappers in LA, but it wasn’t until he wrote and produced his hit “Toot it and Boot it,” that he earned radio airplay.
Spears, Jonas, G-Eazy, and Ty Dolla $ign join previously announced performer and 2016 “Video Vanguard” recipient Rihanna for this year’s show.

Jesse Ignjatovic/Den of Thieves is the Executive Producer for the 2016 “MTV Video Music Awards.” Garrett English, Erik Flannigan, Sandy Alouete, Lee Lodge and Jen Jones are Executive Producers.
Garrett English also serves as Executive in Charge of Production for MTV. Hamish Hamilton is Director. Wendy Plaut is Executive in Charge of Celebrity Talent.
Want to stay in tune with all things VMA? Follow us on Instagram, Twitter and Facebook and check out the official 2016 VMA Playlist from MTV & Spotify at spotify.com/VMA.
Official sponsors of the 2016 MTV Video Music Awards include: Orbit® Gum, PANTENE®, PEPSI®, Taco Bell®, Trojan™ Brand Condoms, truth®, TWIX® and Verizon.
EMBED CODE – BRITNEY SPEARS VIDEO:

About MTV

MTV is the world’s biggest youth entertainment brand. With a global reach of nearly 785 million households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all platforms. For more information about MTV in Asia, visit www.mtvasia.com. 

Media Contacts
Raemier Francis
Assistant, Communications, Southeast Asia
t: +65 6420 7260
e: raemier.francis@vimnmix.com

Twitter: @VIMNAsia_PR

Loh Bi Feng
Manager, Communications, Southeast Asia
t: +65 6420 7154 m: +65 9002 9607
e: loh.bifeng@vimn.com

19 August, 2016

news_views_header

Welcome to News Views, CASBAA’s news round-up culled from sources across the industry for the week ending August 19th. Curated by CASBAA, News Views keeps you in the loop. We always value your feedback, so tell us what you think!

Brought to you by:

Sony Pictures

Christopher Slaughter

Christopher Slaughter

CEO

CASBAA CPO John Medeiros and I have been in Seoul this week, so we can be forgiven for our new addiction to Korean drama — specifically, the drama around China’s clampdown on Korean TV shows that has serious financial implications for the local production industry, particularly since China accounts for about 40% of the overseas exports of Korean shows.  Of course, it’s actually all about the military, right?  That is, the Terminal High Altitude Area Defence system, or THAAD, intended to protect against North Korea’s eminently logical leadership and their tendency toward nuclear brinksmanship; but which China thinks could be a loaded gun pointed directly at it.  But the ban isn’t stopping the fans, although certain advertisements with questionable political messages aren’t really helping much. Like any good drama, there are cliffhangers a-plenty, enough to keep you tuning in week after week: watch this space.


John Medeiros

John Medeiros

Chief Policy Officer

It looks like 4K/UHD broadcasting is finally arriving, as a commercial offering.   A few weeks ago, we reported that sales of 4K TV sets in Japan have really taken off.   In Korea this week, we learned that – although there are only an estimated 50,000 4K/UHD sets in Korean homes, several pay-TV operators are aggressively rolling out competitive UHD channel offerings.  IPTV operators SK Broadband and KT Olleh have 3 UHD channels each, while direct broadband competitor LG U+ has one.  The UHD king, though, is KT Skylife, with five operating UHD channels.   Meanwhile, in Europe,Sky began its broadcasts of English Premiership games in UHD, and the upcoming IBC show is full of UHD announcements.  And in Hong Kong, PCCW is moving to offer 4K to its subscribers as well.    Research companies say UHD equipment in homes is multiplying rapidly.


John Medeiros

John Medeiros

Chief Policy Officer

Here’s the department of “I read it on the Internet, so it must be true:”  Last week, Singapore’s Parliament passed the legislation to reorganize the Media Development Authority (MDA) and the Infocomm Development Authority (IDA).  Reports detailed the new functions to be exercised by the merged IMDA, and the IT promotion/security part of IDA, which will now be called GovTech.  Okay, that’s all pretty straightforward.   Except I was led to all this by having this internet report pop up in my press feed, alleging that GovTech is “a new censorship agency.”   Huh???    Part of a “modern information war against independent news sites.”    Huh???  Lion City paranoia seems alive and well.


Mark Lay

Mark Lay

Vice President, Singapore

Media companies are engaging with social media in different ways. Digiday has a great piece this week on How Sky News distributes video on Facebook, Instagram and Snapchat. With the Premier League just kicking off, Sky Sports used Facebook and YouTube to stream their popular “Soccer Saturday”. Though, a number of media companies are resisting striking deals with Facebook Inc. for its video features. “TV executives say they’ve been put off by the tech company’s constantly-shifting goalposts and its failure to articulate a clear path for content owners on how they’ll make money from participating in its video offerings.”


Kevin Jennings

Kevin Jennings

Vice President, Programme

Twitter is apparently in talks with Apple to bring the Twitter app to Apple TV. According to a report in the New York Times the deal would allow Apple TV users to use the Twitter app to stream NFL football games and other live content under Twitter’s growing number of video deals. In April Twitter agreed to pay the NFL around USD 10 million to stream 10 games and to sell only a portion of the ad inventory exclusively. (Facebook had reportedly set tougher terms in the bidding, under which the social network wanted to sell all the ads that would air during the games.) Twitter will stream its first NFL game on Sept. 15.  But the question is will its $10 million deal pay off?


John Medeiros

John Medeiros

Chief Policy Officer

Media Business Asia has this interesting take on the situation of Thailand’s SVOD industry.   MPA’s Vivek Couto will explain his take on developments in Thailand at CASBAA’s Thailand in View Conference, on September 6, in Bangkok.   Don’t miss it.  


John Medeiros

John Medeiros

Chief Policy Officer

And in piracy news this week:   
·  US Courts told Kim Dotcom to buzz off, he can’t have his money back (until he sits through a trial, anyway.)  But he continues to fight extradition, thus delaying the final outcome, whatever it will be.  
·  Responding to a suit filed by Tata Sky, the Delhi High Court said YouTube is obligated to pay attention to the videos it hosts, and may not host illegal content related to piracy.  (In this case, vids offering instruction on how to hack into Tata Sky’s pay-TV bouquet.)  No more of this approach for YouTube.
·  Three cheers for the PIPCU IP police, in the UK, who raided a black-box streaming TV operation that was broadcasting to “tens of thousands of people across the globe.”
·  Most of the content industry these days doesn’t believe in suing end-users.   But a Singapore law firm has got powers of attorney from some independent film makers, and they’re going after the downloaders.   Batten the hatches; I foresee stormy weather ahead.  


Jane Buckthought

Jane Buckthought

Advertising Consultant

UK’s subscription-free satellite TV service Freesat is enabling the first live audience measurement service showing viewing free-to-air (FTA) behaviour in real time.  The anonymised data is captured from over 100,000 connected Freesat set-top boxes and then processed by TVbeat’s platform. Data available includes info on Audience Flow, for viewers moving across channels and programming; Audience Retention, for returning viewers to the same series; Time-Shifted Data based on PVR usage, and VOD Impact with data from catch-up and other on-demand services.


Christopher Slaughter

Christopher Slaughter

CEO

The Rio Olympics still have a couple days to go, and as we mentioned last week, this edition of the Games has been an interesting bellwether for digital disruption.  No question about it, ratings for linear television have fallen in the US, although the full picture won’t emerge until after the last torch has been blown out in Brazil.  But despite the lower ratings, NBC is still confident that it will win plenty of gold of its own, and that this will be the most profitable Olympics for the peacock network yet.


Andrew Lin

Andrew Lin

Regulatory Assistant

Last week, authorities of the National Broadcasting and Telecommunications Commission (NBTC) sent an e-letter to Pokemon Go developer Niantic, requesting that they establish Pokemon-free zones around dangerous areas, religious places, state property, and private property. Officials believe that playing Pokemon Go in sensitive locations could be a threat to national security. It did not come as a surprise that people flooded social media with their frustration and disbelief.


Member News
Additional News

Sony Pictures, American Heart Association Partner for ‘Angry Birds’ Promotion

16 Aug, 2016 by: Erik Gruenwedel

Sony Pictures Home Entertainment Aug. 16 announced a co-promotion with the American Heart Association for ‘The Angry Birds Movie,’ which is now available on DVD, Blu-ray, 4K Ultra HD Blu-ray and Digital HD.

Specifically, SPHE is assisting the AHA for the launch of the “Angry Birds, Happy Bodies” fitness initiative for children nationwide. The two entities are working with two-time Olympic (2008, 2012) swimmer Chloe Sutton, who served as ambassador of the initiative, making an appearance at the kick-off event in Los Angeles.

The national initiative launches with events from coast to coast, helping students kick off the new school year with healthy goals. Red, Chuck, Bomb and some of the green piggies are joined by AHA “jump teams,” in which students will participate in jump rope challenges that can be a part of their daily fitness routines. The campaign will continue through the school year to support school physical education programs.

“We love that Red, Chuck and Bomb are helping kids keep their minds and bodies happy and healthy,” Lexine Wong, senior EVP of worldwide marketing at SPHE, said in a statement. “With our release of The Angry Birds Movie timed around the global athletic events in Rio, it is the perfect time to encourage everyone to keep active.”

Zee Entertainment announces the first edition of ‘ZEE Mindspace Awards’ to be held at #ZEEMelt 2016

  • The first-of-its-kind awards property which aims at recognizing brands that have captured maximum ‘MindSpace’
  • Winning Brands identified based on a nationwide research executed by Nielsen
  • Online Survey conducted across the country, covering 288 Brands across 36 product categories

Mumbai, August 17, 2016: Leading content company, Zee Entertainment Enterprises Limited (ZEEL) today announced the launch of the first edition of ‘ZEE Mindspace Awards’, a property which aims at recognizing brands, which have captured maximum ‘MindSpace’. The awards ceremony will be held on 27th August 2016, at #ZEEMelt 2016 – India’s biggest festival for creativity and innovation in marketing and communications.

Commenting on ZEE Mindspace Awards 2016, Mr. Sunil Buch, Chief Business Officer, ZEEL said, “Achieving ‘consumer mindspace’ is every marketer’s ultimate goal. The thought of extending our 3-year old brand intellectual property ‘ZEE Mindspace’ also as an awards property, was based on this very essence. The marketing fraternity is an integral part of our overall business value chain and in today’s digital era it is indeed a challenge for the marketers to arrive at the right marketing mix. The proof of the pudding is being present in the ‘Mindspace’, which is the foundation of ZEE Mindspace Awards.”

ZEEL has partnered with renowned market research company Nielsen, to execute a nationwide research to identify brands which have created maximum impact on the minds of the consumers. While ‘Top of Mind Recall’ was the primary criteria to arrive at the winning brands, factors like Popularity, Advocacy, Desire and Buzz were also a part of the structured research methodology. Nielsen has targeted a sample size of 12000+ audiences, covering key zones across the country.

The winning brands will be awarded at the ZEE Mindspace Awards 2016 in the presence of 500+ CMOs and stalwarts from the marketing and advertising industry. Going forward, ZEE Mindspace Awards aims to serve as an additional independent barometer for marketers. While there are numerous awards targeted towards rewarding the creative campaigns undertaken by brands, ‘ZEE Mindspace Awards’ is the only property which recognizes the overall marketing mix implemented by the brand owners to carve a ‘Mindspace’ within the consumers.

Mr. Prashant Singh, Managing Director, South Asia, Nielsen said, “Nielsen’s research methodology is a brand assessment among consumers who have adopted new age media in addition to traditional media and provides brand owners’ insights into how brands are adapting to this fast-evolving space. More than 12000 online surveys were conducted to evaluate 288 brands across 36 categories. The research was broken into multiple phases – from initial screening of brands to final rounds focusing on understanding what makes a brand resonate in the consumer’s mind. The winners were identified after undertaking a rigorous process, based on top-of-mind recall, popularity, the kind of advocacy the brand commands, the desire to own the brand and finally the buzz it generates. Above all, it’s the brand’s ability to pop-up in mind at the first instance that holds maximum weightage.”

#ZEEMelt 2016 will also witness the 4th edition of ZEEL’s brand intellectual property ZEE Mindspace Conference’, which aims at bringing the marketing fraternity together to connect, discuss and explore new possibilities. The sessions under ZEE Mindspace Conference comprise of two main themes, Previewing Tomorrow – where we get insights into the future of several areas in the industry and Open Possibilities – introducing us to the many advantages that data, content, consumer analysis and branding offer in transforming businesses.

The renowned speakers at the conference will include:

  • R Ray Wang, Principal Analyst, Founder & Chairman, Constellation Research
  • Vanessa Clifford, Deputy Chief Executive, News Works
  • Tom Goodwin, SVP of Strategy & Innovation, Havas Media
  • Jeff Bullas, Blogger, Strategist and Speaker
  • Tom Betts, Chief Data Officer, Financial Times
  • Per Nilsson, Corporate Communication & Marketing Director, Semcon
  • Brian Gleason, Global CEO, XAxis
  • Tomi Ahonen, Technology & Media Author + Strategy Consultant

To create a nationwide buzz across the marketing and advertising fraternity about #ZEEMelt, #ZEEMindspace Conference & #ZEEMindspace Awards, ZEEL has embarked on an extensive promotion campaign in key markets targeting print, outdoor, digital, social media platforms and PR. Further, as a part of an integration with Twitter, the awards ceremony will be live-streamed on Periscope and extensively promoted on the social media platform. Actor and Television presenter, Gaurav Kapur who would be the event anchor, will also interact with the users through Twitter’s #BlueRoom this evening, 17th August at 6.30 pm. Catch all the action on ZEEL’s official Twitter Handle @ZEECorporate

For more details on #ZEEMelt, please visit http://readytomelt.com

You can also follow ZEE on:

Facebook: @ZEECorporate

Twitter: @ZEECorporate

Instagram: https://www.instagram.com/zeecorporate/

====================ENDS==================

Note to Editors

About Zee Entertainment Enterprises Limited (ZEEL):

Zee Entertainment Enterprises Limited is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 222,000 hours of television content. With rights to more than 3,818 movie titles from foremost studios and of iconic film stars, ZEE houses the world’s largest Hindi film library. Through its strong presence worldwide, ZEE entertains over 1 billion viewers across 171 countries.

Pioneer of television entertainment industry in India, ZEE’s well-known brands include Zee TV, &tv, Zee Cinema, Zee Action, Zee Classic, &pictures, Zee Anmol, Ten 1, Ten 2, Ten 3, Zee Cafe, Zee Studio, Zee Salaam, Zing, ETC Bollywood, Zee Q and Zindagi. The company also has a strong offering in the regional language domain with channels such as Zee Marathi, Zee Talkies, Zee Bangla, Zee Bangla Cinema, Zee Telugu, Zee Kannada, Zee Tamil and Sarthak TV. The company’s HD offerings include Zee TV HD, Zee Cinema HD, &tv HD, Zee Studio HD, Zee Café HD, &pictures HD, Ten 1 HD and Ten Golf HD.

ZEE and its affiliate companies have leading presence across the media value chain including television broadcasting, cable distribution, direct-to-home satellite services, digital media and print media amongst others. ZEEL also operates its own digital platforms with OTT offerings on OZEE, DittoTV and india.com. More information about ZEE and its businesses is available on www.zeetelevision.com

=============================================================================

Media Contact:

Jayshree Kumar / Arantxa Gonsalves

Corporate Brand – Zee Entertainment Enterprises Limited (ZEEL)

Mobile: +91 9769286661 / +91 9820336890

Landline: +91-22-7106 1367 / 7108 5464

Email: jayshree.kumar@zee.esselgroup.com / arantxa.gonsalves@zee.esselgroup.com

New Cinemax Original Drama Series Quarry

Cinemax Quarry 1 269f6cc18368cbd05a03db308cdb86c859b8f1afa067c78401f6bc95b63ae355 (1)

PREMIERES SAME TIME AS THE U.S. ON SEPTEMBER 10 AT 10AM (9AM THAI/JKT) ON CINEMAX

SINGAPORE, AUGUST 16, 2016 – A brand-new eight-episode thrilling action drama series, QUARRY, will premiere in Asia at the same time as the U.S., on Saturday, September 10 at 10am (9am Thai/ Jkt) with a same day primetime encore at 10pm (9pm Thai/Jkt), exclusively on CINEMAX. Subsequent new episodes of QUARRY will air on Saturdays at the same time.

Set in and around Memphis during the early 1970s, QUARRY tells the story of Mac Conway, a Marine who returns home from a second tour of duty in Vietnam, only to find himself stigmatised by his involvement in a highly publicised massacre while fighting abroad. Though he and his fellow Marine Arthur Solomon have been exonerated of wrongdoing, they are greeted with hostility and rejection in Memphis, with neither able to land a decent job.

With Mac’s relationship with his wife Joni growing tenuous, he and Arthur are tempted by a lucrative offer from The Broker, a shady criminal involved in a network of killing and corruption that spans the length of the Mississippi River. At first, Mac refuses to offer up his services to The Broker, but after Arthur opts to trade his principles for quick cash, Mac – whom The Broker codenames “Quarry” – finds himself conscripted against his better judgment into The Broker’s crew, a turn of events that has dire consequences for both himself and Joni.

QUARRY stars Logan Marshall-Green (Prometheus, 24, Spider-Man: Homecoming) as Mac Conway, whose decision to return to Vietnam cost him a “normal” life; Jodi Balfour (Final Destination 5) as Mac’s wife Joni, whose job at a local newspaper led to a regrettable decision during Mac’s absence; Peter Mullan (Olive Kitteridge) as The Broker, whose promises come with cruel demands; Nikki Amuka-Bird (Luther) as Ruth Solomon, wife to Mac’s Marine pal Arthur and mother of two; and Damon Herriman (Justified) as Buddy, an eccentric member of The Broker’s team.

Based on the novels of Max Allan Collins (who also wrote Road to Perdition), the eight episodes of QUARRY are directed and executive produced by Greg Yaitanes (CINEMAX’s Emmy®-winning “Banshee”; Emmy® winner for directing “House, M.D.”), along with executive producer Steve Golin (HBO’s Emmy®-nominated “True Detective”; “Mr. Robot”; the Oscar®-winning “Spotlight”; the Oscar®-nominated “The Revenant”). It is created, written and executive produced by Graham Gordy & Michael D. Fuller (“Rectify”).

#          #          #

About HBO ASIA

Singapore-based HBO Asia brings the best of Hollywood to Asia first through its exclusive licensing deals with major Hollywood and independent studios, including Paramount Pictures, Sony Pictures, Universal Studios, Warner Bros. and Lionsgate. HBO Asia has proprietary and award-winning HBO and HBO Asia Original programmes produced exclusively for HBO viewers. Wholly owned by HBO (a Time Warner company), HBO Asia reaches 23 territories across Asia with six 24-hour commercial-free subscription movie channels: HBO, HBO Signature, HBO Family, HBO Hits, Cinemax and Red by HBO, internet streaming platform, HBO GO, subscription video on demand service, HBO On Demand, and in China, 鼎级剧场 (ding ji ju chang). HBO Asia is also the exclusive distributor of BabyFirst and the DreamWorks channel in the region. Log on to www.hboasia.com for more information.

Kids’ Media Consumption In Australia Up As Spending Power Rises To A$1.8 Billion

Cartoon Network’s New Generations latest study reveals trends and media habits of Australian kids

  • Kids media consumption has increased
  • TV still the most influential channel for reaching kids with viewing up 8% on last year
  • Twice as many children notice ads on TV compared to social media
  • Kids’ pocket money is up 7% on last year, to A$1.8 billion annually including gift money
  • 86% of kids went online in the past month with a 33% increase in kids watching and posting online videos

SYDNEY (August 16, 2016) – Kids’ media consumption in Australia has increased over the past year, with their total spending power rising to A$1.8 billion annually, Cartoon Network’s annual leading research study into children and parents New Generations 2016 has found.

The report revealed that TV ads are still the most effective for reaching children, with watching TV remaining the top media consumption activity for kids. An impressive 92% of children watched TV in the last month – up 8%, with most tuning in to watch cartoons. The report also highlighted that kids prefer ads that feature comedy and characters, with Captain Risky (Budget Direct) the most liked ad for kids, followed by Unicorn Pooping (Squatty Potty) and McDonald’s.

Three times more kids find ads on TV funny compared to ads on social media and twice as many children notice ads on TV compared to social media. A significant 58% of parents surveyed cited TV as the most influential advertising platform for kids.

David Webb, Director of Research at Turner Asia Pacific, parent company of Cartoon Network and sister-brands Boomerang, POGO and Toonami, commented on the results, saying: “This year, the theme of the study was ‘connecting with kids’ and it was interesting to see that, even as children are creating their own online video content, and despite the popularity of social media, TV ads are still significantly more effective for reaching them. Also, that regardless of the platform, relatable and humorous content generally cuts through and resonates with young audiences – a demographic with considerable purchasing influence.”

The report uncovered a 33% increase in kids watching and posting videos online and a 7% increase in kids’ pocket money, to an average of A$556 a year including gift money. Kids are also well connected, with 86% jumping online in the past month, up 12%.

When it comes to social media, Facebook is still the number one platform for kids, but children spend more time on Snapchat. Almost a third of Snapchat users spend up to an hour and a half on the platform each day, compared to a quarter of Facebook users. The social media usage increases dramatically with age – multiplying by five times as children grow from 7-9 years old to 13 years of age. Parents have the most safety concerns for children with YouTube and Facebook, with kids’ TV channels the most trusted media.

The New Generations report also highlighted key concerns of Australian parents in relation to their kids’ financial futures, revealing that 70% of parents are worried about their kids’ capacity to buy property in the future. This was the primary concern, ahead of their children’s ability to save money (56%), afford university tuition (50%) and support a family/kids of their own (46%).

It surfaced that parents are looking to banks for education on financial literacy, with 42% saying that banks should take the lead on educating children on the topic. This has highlighted an opportunity for financial institutions to attract more customers, with almost half of parents responding that they would be more likely to open an account with a bank that offered educational programs.

The study, now in its 12th year, was released in Sydney today. It surveyed a group of more than 1,000 individuals, comprising children aged 4-14 and their parents, to gain insights into kids’ media habits and trends.

-ENDS-

For media enquiries or interview requests, please contact:

James Moore

Director of Communications, Turner Asia Pacific

+852 3128-3720 / James.Moore@turner.com

About Cartoon Network’s New Generations 2016

New Generations is Cartoon Network’s pioneering and patented kids’ survey to better understand Australian kids’ lifestyle – their values, aspirations, media habits, consumption, pocket money, opinions, preferences and parental influence. Celebrating its 12th edition in Australia, the long established and respected research has interviewed nearly 20,000 child and parent pairs since inception.

About Cartoon Network Asia Pacific

Cartoon Network, the number one kids’ channel in Asia Pacific, offers the best in original animated content including the multi-award-winning global hits Regular Show, The Amazing World of Gumball and Adventure Time and new comedy We Bare Bears. In 2016, the network welcomes back new series of popular franchises Ben 10 and The Powerpuff Girls. Cartoon Network is available in 31 countries throughout Asia Pacific and is currently seen in more than 88 million pay-TV homes. Internationally, it is seen in 192 countries and over 370 million homes, and is an industry leader with a global offering of the best in award-winning animated entertainment for kids and families, known for putting its fans at the center of everything by applying creative thinking and innovation across multiple platforms. Cartoon Network also reaches millions more through its websites, games and apps, including Cartoon Network Watch and Play and Cartoon Network Anything. Cartoon Network, sister company to Boomerang, POGO and Toonami, is a brand created and distributed by Turner, a Time Warner Company.

About Turner Asia Pacific

Turner Asia Pacific creates and distributes award-winning brands throughout the region, running 63 channels in 14 languages in 37 countries. These include CNN International, CNNj, CNN, HLN, Cartoon Network, Adult Swim, Boomerang, POGO, Toonami, World Heritage Channel, Warner TV, Oh!K, TCM Turner Classic Movies, truTV, MondoTV, TABI Channel, and HBO and WB in South Asia. Turner manages the business of Pay- and Free-TV-channels, as well as Internet-based services, and oversees commercial partnerships with various third-party media ventures; it teams with Warner Bros. and HBO to leverage Time Warner’s global reach. Turner Broadcasting System Asia Pacific, Inc. (“Turner Asia Pacific”) is a Time Warner company.

James Moore
Director · Communications · Asia Pacific
Turner International Asia Pacific Limited

36/F Oxford House, Taikoo Place, 979 King’s Road, Quarry Bay, Hong Kong
T: +852 3128 3720   M: +852 6323 7550

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Babytv sets record viewing figures in Indonesia

FOX-owned toddler channel becomes most-watched Entertainment Channel

London, 02 August 2016:  BabyTV, the award-winning baby and toddler channel from FOX Networks Group, delivered its best month yet in June, reaching #1 position among the Entertainment Genre and #1 among All People (excluding terrestrial) on top Indonesian platform PT MNC Sky Vision Tbk (MSKY) with their brand Indovision.

Since it launched over a decade ago, BabyTV has always rated amongst the top kids’ channels, continuously increasing its viewing figures and strengthening its presence in the territory.

Most popular programmes include favorites such as Billy BamBam, Hungry Henry, Oliver and brand new series Little Lola Visits the Farm.

Maya Talit, SVP Affiliate Sales and Marketing, said, “We are incredibly pleased by these impressive results and we believe they are due to our continuous efforts to provide parents and children with fresh, quality and safe content. Our channel is truly unique and we pride ourselves in offering an unrivalled TV experience for families.”

“We are very grateful to Indovision for this successful long-term collaboration and we are convinced our new upcoming shows will carry on drawing more viewers”, she added.

“We are extremely happy with the achievement we have working together exclusively with Baby TV for almost a decade.  We hope that our long term partnership will continue to inspire Indonesian children to ideas and information in a friendly way, that opens the door for future learning”, said Dhini W. Prayogo, Director of Marketing and Programming MSKY.

BabyTV is launching a whole host of exclusive new programmes and episodes such as Look What I Found!, The Post Train and Grandpa Joe’s Magical Playground so families can look forward to more fun and entertainment.

ENDS

Notes To Editors

ABOUT BABYTV:

BabyTV is the world’s leading baby and toddler network for children aged 4 & under and their parents, airing 24 hours a day, and completely commercial free. A FOX Channel, BabyTV is available in over 100 countries, via 700+ platforms and in 20 languages. BabyTV features top quality, original & exclusive shows, created by child development experts and designed for child & parent to enjoy together. Each hour on BabyTV is an enriching journey full of stories, songs, rhymes & lovable characters.

For more information, please visit: www.babytv.com, or follow us on Facebook and Twitter.

ABOUT FOX NETWORKS GROUP:

FOX Networks Group (FNG) is 21st Century FOX’s international multi-media business. We develop, produce and distribute 300+ wholly- and majority-owned entertainment, sports, factual and movie channels in 45 languages across Latin America, Europe, Asia and Africa. FNG’s core channel brands include FOX, FOX Sports, FOX Life, FOX+ and National Geographic Channel. FNG’s movie channels include FOX Movies, FOX Movies Premium and SCM (formerly Star Chinese Movies). Our non-linear brands include FOX Play, FOX Play+ and Nat Geo Play. These networks and their related mobile, non-linear and high- definition extensions, reach over 1.825 billion cumulative households worldwide. In addition, FNG owns and operates two production studios and produces thousands of local programming hours for its wholly owned channels and third parties.

 

For further information:

Anne Le Sinq

Marketing Manager

anne.lesinq@babytv.com

+44 20 3426 7091

ABOUT PT. MNC SKYVISION, TBK. (MSKY)

MSKY is the largest pay-TV Company in Indonesia, MSKY uses S-band satellite technology, the best in its class, with high resistance against weather disruption and superior broadcast capability. In terms of channel, MSKY owns the largest channel line-up, with 146 channels in its portfolio, 38 of which are exclusive channels that can only be seen on MSKY’s platforms. Various genres are offered by MSKY’s brand, skewed especially for children and families. Today MSKY is the leader of Indonesia’s pay-TV, market share more than 70% of 4 leading players pay-TV in Indonesia based on the report from the media partners Asia.

For more information, please visit: www.indovision.tv, or follow us on Facebook and Twitter.

For further information:

Domas Bathoro

Head of Brand Activation and PR Department

domas.bathoro@mncgroup.com

+62 21 5828000 Ext. 8105

BBC Pashto TV programme on Mashriq TV in Pakistan

12 August 2016.  The BBC Pashto TV programme BBC Naray Da Wakht (BBC World Right Now) will be part of the daily schedule of Pakistan’s new Pashto-language channel, Mashriq TV, which starts broadcasting on Sunday 14 August.

Broadcast live from London in prime time – 18.30 Pakistan Standard Time – and presented by Sana Safi and Amanullah Atta, BBC Naray Da Wakht brings 24 minutes of key global and regional news reporting.  The Friday sports supplement, Lobay, includes in-depth coverage of sporting developments that are of special interest to regional audiences.

The move to bring BBC Naray Da Wakht to Pashto-speakers in Pakistan via Mashriq TV builds on the show’s success in Afghanistan where it has a weekly viewership of 1.6 million via Shamshad TV. It adds to the BBC’ presence in Pakistan where it reaches a weekly audience of 13.1 million people on TV, radio and digital platforms, in Urdu, Pashto and English (2015).

BBC Afghan Editor, Meena Baktash, said: “We are proud that Mashriq TV will carry BBC Naray Da Wakht as part of its inaugural broadcast.  A quarter of BBC Pashto’s global weekly audience of 6.7 million people is in Pakistan, and we hope that our programme’s daily broadcasts via Mashriq TV will make our content even more accessible to them.  We are looking forward to this collaboration.”

Based in Peshawar, Mashriq TV aims at reaching Pashto-speaking audiences in north-western Pakistan and Islamabad.  CEO, Mashriq TV, Syed Ayaz Badshah commented: “Launching a channel from Peshawar has been a great endeavour which we hope will help revive the entrepreneurial spirit in the region.  We welcome this rebroadcasting collaboration with the BBC and are looking forward to the daily broadcasts of the BBC Pashto programme – they set a high standard for our editorial team to live up to.”

BBC Naray Da Wakht is also available on demand via the BBC Pashto channel on YouTube and the website bbcpashto.com. BBC Pashto is part of BBC World Service.

Ends//

For more information, please contact:

BBC World Service Group Communications – Lala Najafova lala.najafova@bbc.co.uk

Notes to editors:

BBC World Service delivers news content around the world, on radio, TV and digital, reaching a weekly audience of 246 million. As part of BBC World Service, BBC Learning English teaches English to global audiences.  The BBC World Service Group operates around the world in 30 languages, on radio, TV and digital. The BBC attracts a weekly global news audience of 320 million people to its international news services including BBC World Service, BBC World News television channel and bbc.com/news.

12 August, 2016

news_views_header

Welcome to News Views, CASBAA’s news round-up culled from sources across the industry for the week ending August 12th. Curated by CASBAA, News Views keeps you in the loop. We always value your feedback, so tell us what you think!

Brought to you by:

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Christopher Slaughter

Christopher Slaughter

CEO

Disney is getting serious about streaming, buying a 33% stake in Major League Baseball’s BAM Tech, and announcing plans to set up an OTT version of ESPN “…probably by the end of the year.”  We’ve talked a lot about BAM Tech, which the MLB recently spun off as a separate company. Rumours of Disney’s interest had been circulating for a while, too, almost certainly because they are the platform that launched HBO Now in three months, among their other massive live-streaming successes.  Oh, and repeated mentions in CASBAA’s News Views probably didn’t hurt, either.
Mark Lay

Mark Lay

Vice President, Singapore

For those thinking that Disney is planning on offering ESPN as a standalone service, don’t get your hopes up. Further to the announcement, ESPN clarified things by saying that “Our linear ESPN networks content will NOT be part of the service. We see it as a complementary service to WatchESPN”. FierceCable clarified further: “the new platform will, however, be available direct-to-consumer, without a pay-TV subscription.” What it looks like is that ESPN will continue with their existing B2B linear services (including the OTT authenticated WatchESPN), and use the new BAMTech services to build a D2C business.
Kevin Jennings

Kevin Jennings

Vice President, Programme

Elsewhere in the US, Hulu has announced that it’s discontinuing its free streaming service, pushing users into signing up for its more premium options instead. Hulu said it its free option “became very limited and no longer aligned with the Hulu experience or content strategy.” In fairness Hulu has been quietly phasing out free content for some time, as it started offering more original programming to paying subscribers.  The end of Hulu’s free service also coincides with a new partnership as Yahoo has announced a new streaming service, “Yahoo View,” which, somewhat confusingly “features” Hulu, meaning that essentially, Hulu’s free content has moved from Hulu.com to Yahoo View. 
 
John Medeiros

John Medeiros

Chief Policy Officer

Dish TV in the USA has been the most active industry player anywhere in the world in going after “black box” streaming media box piracy.   Dish and its partners from TVB, CCTV and Korean broadcasters filed suit a year ago in California against the TVPad piracy syndicate, and won a couple of very hefty judgements. In April Dish, TVB and CCTV again filed suit, this time in New York against the promoters of the h.tv box. And last week Dish and Arabic content providers went after the promoters of the “loolbox,” which specializes in piracy of Middle Eastern content.   The action was welcomed by a coalition of ethnic content broadcasters in the USA (which includes a number of CASBAA member affiliates).  
John Medeiros

John Medeiros

Chief Policy Officer

Sometimes the print media is not exactly a defender of IP rights. Magazines (and websites), delight in telling people how to find the latest pirate devices and services. (In Canada, even the CBC joins in.  I guess if your iron rice bowl comes from the government, you don’t have to worry about monetizing your creations.)  But this week in Singapore the Straits Times actually had an insightful opinion piece.  The writer observes that sports rights costs are now too high for Singapore media distributors to monetize, drawing on a customer base that is shrinking because so many people are watching pirate black boxes that are openly flaunted in Singapore. The article quotes Aravind Venugopal as saying the government “…should be able to act against these manufacturers and providers (of black boxes).”   Yeah.   It should.   Why doesn’t it? 
Christopher Slaughter

Christopher Slaughter

CEO

The Olympics still have another week to go, and if the 20% drop in US ratings are anything to go by, the Games “…are not immune to the tectonic changes in consumer media behavior. Still, there remains an argument in favour of good old-fashioned TV: “…regular people don’t actually want a river of raw video.”  But either way, Comcast’s cross-platform experiments with its X1 cable box could lead to further innovations in monetisation, providing a chance to capture more of the ad-spend from the many advertisers who are already using multiple channels for their Olympic campaigns.
 
Elsewhere, there’s a lot of other experimentation going on, especially in digital coverage of the Rio Games, at least some of which is being driven by the need to avoid infringing on copyrighted images.  However, even with thousands of hours of competition being streamed, it’s worth bearing in mind that the audiences watching eSports are still bigger.
Andrew Lin

Andrew Lin

Regulatory Assistant

Just a day before the Rio Olympics’ opening ceremony, MediaCorp was able to negotiate and clinch a deal with Dentsu Inc. for live coverage of the Olympic games in Singapore. Events will be broadcasted through MediaCorp’s sports channel, Okto, and its OTT platform, Toggle.  The two companies were unable to reach a deal earlier, as both groups could not settle with an agreeable price. The Singapore government has also made it clear that no additional funding will be provided for live broadcast rights.
Kevin Jennings

Kevin Jennings

Vice President, Programme

With the Rio Olympics in full swing there’s reports of an online spreadsheet being kept by netizens in South Korea recording all the sexist remarks made by Korean commentators during the competition; and there’s a lot!  Perhaps predictably, most of the comments come from male presenters describing female athletes. The Korean blogger who started the spreadsheet has announced plans to make an official complaint to broadcasters once the offending remarks have been collated. Korean commentators aren’t the only ones being called out for sexist or inappropriate comments from presenters, and sadly sexist language is not a new phenomenon at the Olympic Games.
Christopher Slaughter

Christopher Slaughter

CEO

In these troubled times of digital shift in ad spend, it’s comforting to know that the FMCG behemoth Procter & Gamble is scaling back its targeted Facebook ads: “…we targeted too much, and we went too narrow.”  Read a bit more closely to discover that P&G isn’t actually cutting its spend on Facebook, just re-focusing it; but at the same time, it’s also increasing its TV ad budgets as part of a broader strategic shift.  Meanwhile, Facebook is shifting its own advertising strategy, developing ways to get its ads past ad-blocking software.  At the same time, however, it’s also overhauling its ad preferences tool, to let users opt out of certain types of ads: “We want people to help us do a better job with ads, rather than to fundamentally alter the way the service is rendered.”
Jane Buckthought

Jane Buckthought

Advertising Consultant

It’s time agencies and advertisers asked themselves serious questions about the media world they are creating through their investment decisions, writes Tess Alps, The chair of Thinkbox.  The internet was supposed to be ‘for everyone’ but the idealism of an open web has mutated into an increasingly closed and unpoliced world of apps, and a world dominated by a very few quasi-monopolies.
 
Mark Lay

Mark Lay

Vice President, Singapore

For those News Views readers who don’t often get to sit around a table and chat about the TV business with leaders of the industry, The Hollywood Reporter has put together a TV Titans Roundtable video where you can be a fly on the wall. Ted Sarandos talks about Netflix’s “one-on-one relationship with our subscribers.” NBCUniversal’s Bonnie Hammer tells us that “The crap is going to fail.” A+E’s Nancy Dubuc, commenting on ratings to Sarandos says, “I’ll tell you mine if you’ll tell me yours!”  Lots of great stuff in this fifty minute video.
John Medeiros

John Medeiros

Chief Policy Officer

Back when CASBAA had a Council of Governors, Time Warner’s Hugh Stephens was one of the leading lights. Now retired home in Canada, Hugh writes an occasional blog on copyright matters.    This week’s entry talks about how technology is a two-edged sword…..solving some piracy problems and creating others, using the Indian cable industry as an example. In that connection, another article highlighted this week that India now has 160 million broadband connections. Wow, a really big number. But 142 million of those are wireless connections, and how dysfunctional they are (for watching TV) is a much-discussed topic. (BTW, if you’re a data junkie, the TRAI press releases giving Indian telecom data are a mine of interesting snippets.)
Christopher Slaughter

Christopher Slaughter

CEO

Don’t even get me started about certain US Presidential candidates — really, don’t.  But every four years, US television networks have been used to getting a fairly hefty chunk of change from both parties in the form of campaign ads; this year, not so much.  In fact, so far, Donald Trump’s campaign has spent exactly US$0.00 on TV spots.  Part of the reason, of course, is that every time he opens his mouth, there are cameras nearby; even five months ago, he was estimated to have “earned” US$2 billion worth of free air time.     Add to that the value of lost productivity in offices all over the world as people ponder what a Trump Presidency would actually mean, and we’re talking trillions… seriously, YUGE numbers.