Welcome to News Views, CASBAA’s news round-up culled from sources across the industry for the week ending May 5th. Curated by CASBAA, News Views keeps you in the loop. We always value your feedback, so tell us what you think!
Fox just launched its Fox+ streaming service in Singapore after its debut in the Philippines in March. The service will initially be available to Singtel customers with Starhub to follow soon. A 30-day free trial is also available (through the Android app anyways) for anyone. It looks very slick, but haven’t yet figured out how to cast it to my TV. Pricing can start as low as US$10/month and go up to as high at $18, depending on existing plan and introductory offer. This compares to US $7.75/month in the Philippines. 11,000+ hours of programming with live sports makes this a very exciting and ambitious offering. Looking forward to diving into it…after I punch out for the day.
Investment in digital and online advertising is set to exceed television in two Asian markets, Hong Kong and Taiwan, in 2017. According to WPP media company GroupM’s annual Interaction Report, TV still remains king across Asian markets, with digital only reigning supreme in China. The report, which examined digital advertising growth forecasts in 46 markets, said TV still accounted for the majority of adspend 2016 at 42 per cent.