Industry Glossary

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There are 15 names in this directory beginning with the letter P.
Page Impressions
No of times each page of a web site is viewed within a specific time period.

A personal digital recorder - equipment that can digitally record programs onto a normal computer-like hard drive.

Pakistan Electronic Media Regulatory Authority (

Percentage of all homes or a given demographic which subscribe to either satellite or cable TV; or, the percentage of cable homes passed which actually subscribe.

Potential Audience
Also known as population or universe estimate. The total available people within the designated universe who meet the nominated audience criteria.

Power Line
Wires that carry electricity

Pay-per-view (often abbreviated PPV) is the system in which television viewers can purchase events to be seen on TV and pay for the private telecast of that event to their homes. The event is shown at the same time to everyone ordering it, as opposed to video on demand systems, which allow viewers to see the event at any time. Events can be purchased using an on-screen guide, an automated telephone system, or through a live customer service representative. Events include feature films, sporting events, and pornographic movies. There is no video function capabilities such as Pause, Rewind, Fast Forward.

Pre-promotion spot
Spots promoting a major stunt. It usually aired 2 weeks prior to stunt.

Product Placement
Paid for placement of an advertiser's product within a program.

Proposal. A presentation presented to potential advertisers.

Pasifik Satelit Nusantara (Indonesia-based satellite operating company)

Used to describe people's psychological, as different from physical characteristics.

Pakistan Telecom Authority (

The percentage of people watching TV at a particular time.

Personal Video Recorder - A device, also called Digital video recorder (DVR), which uses a hard drive to record and store digital video content. An important feature of the PVR is that it enables viewers to pause, fast-forward and rewind live programmes. Some of the appliances also have the capability to suggest programmes for users by recognising their viewing behaviour.