News

9 October 2015

News Views

Welcome to News Views, CASBAA’s news round-up culled from sources across the industry for the week ending Oct 9th. Curated by CASBAA, News Views keeps you in the loop. We always value your feedback, so tell us what you think!

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Disney
Christopher Slaughter

Christopher Slaughter

CEO

Branded content is a recurrent theme at CASBAA events, and this year’s Convention is no exception — be sure to catch our panel on integrating brands and content on Wednesday morning. But before that, you might also have a look at Emily Nussbaum’s excellent New Yorker article on what advertising does to TV.
John Medeiros

John Medeiros

Chief Policy Officer

I like the beginning of this article: “Russia has vowed to do what Obama and the EU dare not – and we don’t mean bomb ISIS. The Putin-led nation has promised to go after big business and the pirate websites they support.” The issue is mainstream advertisers’ support for piracy websites, an area CASBAA is going to illuminate in an international conference on October 26th. The article points up some ironic angles (starting with Russia, the land of piracy sites and adtech bot networks suddenly getting all moral. And it quotes a Publicis exec with the bottom line: “The entire advertising industry is too fixated on chasing cheap slots, even if that means ‘fishing in a cesspool.” By the way, the issue in Asia got some coverage for the first time last week. I was shocked, shocked to learn that advertisers in Asia might be turning a blind eye to where their ads appear.

Mark Lay

Vice President, Singapore

Astro has launched a new VOD service, called Astro OD, targeting viewers who are increasingly watching content outside the home, online and offline. The new service is a more comprehensive than its previously-launched Astro Plus service, and features three tiers; free, subscription, and transactional. With the new service, Astro is hoping to quadruple its individual user base within five years.
Desmond Chung

Anjan Mitra

Executive Director, India

They’re baaaaaack… ESPN is partnering with Sony-owned MSM to launch a co-branded channel in India. One of MSM’s existing sports channels will be rebranded Sony ESPN and the two companies are planning to jointly roll out more channels as well as other offerings.
Christopher Slaughter

Christopher Slaughter

CEO

No question about it, OTT is the flavour of the month. But even as many companies are struggling with the basics of their digital strategy, there are plenty of broadcasters who are moving forward. Here’s a pretty comprehensive overview of who’s doing what, in which markets, with whom.

Kevin Jennings

Programme Director

Bloomberg Business has reported that Amazon is looking to create its own live TV service and has apparently held preliminary discussions with CBS and NBCUniversal. It remains to be seen if this would be another bundling service separate from cable companies or if Amazon will take it even further.

Mark Lay

Vice President, Singapore

In the New York Times series TV Transformed, the piece: ‘YouTube’s Young Viewers are Becoming Its Creators‘ hits home for anyone with kids. “Viewers under 18 are not seeing the Internet as a farm system for Hollywood, the way the major studios hope.” Translation: Maybe our kids won’t turn into us. Followers of the excellent website, REDEF, will enjoy hearing from Jason Hirschhorn in TheGrill: Cable Unbundling, TV as Secondary Medium. Jason also interviews YouTube’s Robert Kyncl: Isn’t Sweating Competition, Touts Site’s ‘Astounding’ Growth.
Christopher Slaughter

Christopher Slaughter

CEO

Viacom and Hulu are renewing and expanding their partnership that gives the streaming service exclusive SVOD rights to shows from Nickelodeon, Comedy Central and MTV. Although the jury is still out on whether this is a good thing, it certainly highlights the intense competition among streaming services to nail down top-rated shows. And who is producing those shows? It doesn’t take Kirsten Dunst to tell you that it’s all happening in TV.
Desmond Chung

Jane Buckthought

Advertising Consultant

It’s not exactly been the quest for the Holy Grail (although, of course, King Arthur was Welsh), but the hunt for serious multiplatform audience measurement has certainly felt as challenging at times. However, recent industry developments could mean that the ability to track individual viewership across platforms — ranging from OTT to mobile to gaming devices, and including PVRs and linear TV — might be getting closer.
John Medeiros

John Medeiros

Chief Policy Officer

Here’s an interesting look into a world of “Spy vs. Spy” on the internet. It seems that pro-copyright enforcers have been using VPNs to track pirate downloaders, so some of the torrent sites are retaliating by blocking VPN use. And meanwhile, the pro-piracy crowd is looking into how the pro-copyright crowd is using other technical tools to track them. Ah, and I thought everybody on the Free and Open Internet was high-minded and completely open…

Mark Lay

Vice President, Singapore

Facebook is starting to get more into the TV space. Last week they “took a page from YouTube’s playbook and started behaving like TV”. “You can be as big as you want, but for now at least, you’re going to need to speak the language of the oldest guys in the room.” And this week Facebook Enhances Tools for TV Producers to Engage Fans. “The new tools, which have been tested in early iterations with partners, will let TV production teams introduce live polling and voting, as well as provide the ability to more easily curate fan-submitted photos, videos and posts from Facebook and Instagram.” Is the fox charming their way into the henhouse?

Kevin Jennings

Programme Director

Rightster, the global digital video multiplatform network, has launched VideoSpring, a fully-searchable video licensing portal, for brands, agencies and producers to source trending content for their creative campaigns and programming. Rightster said the video library, which consists of one of the world’s largest collections of premium viral and user-generated content, offers marketers, creators and producers the ability to discover and license the best-known and most shared videos without a long and complex clearance process.

Yegee Chun

Regulatory Assistant

Businesses can now upload email addresses from their customer database into Google’s new advertising service, “Customer Match”, which allows Google to personalize ads across devices. No longer relying on device-constrained cookies, this will allow ad targeting for a specific user no matter if they are browsing on a computer, tablet, or smartphone. Apparently, Customer Match far exceeds Twitter and even beats Facebook in matching advertisers’ email lists with customers using Google products. Of course, just because a business CAN do something doesn’t mean they SHOULD do it. It would probably be illegal for businesses to use this service in some jurisdictions (including Hong Kong) without obtaining user consent to the transfer of personal data.
Some additional links you might be interested in:
Member News

 

Bloomberg announces key appointments in latest executive reshuffle

Bloomberg Media has announced two key appointments in its latest executive reshuffle with Gary Groenheim taking up the position of head of partnerships for Europe, the Middle East and Africa and the appointment of Hannah Musisi from CNN International.

Groenheim moves over form his Hong Kong post as commercial director of Bloomberg Television for Asia Pacific and will focus on launching and managing new media partnerships, as well as building relationships with existing partners. He is also expected to develop localised television, digital, print and radio content partnerships with companies ranging from start-ups to global media companies. The first task in his new role will be to launch Bloomberg TV Bulgaria later this month through an extended partnership with Bulgaria On Air.

Read more at the Drum

China’s LeTV Taps Eric Mika for Senior VP Role

Eric Mika has joined LeTV as senior VP of open ecosystems, strategic alliances and partnerships, a key role for the Chinese company as it steps up its global expansion.

Based in New York, Mika joins as LeTV is rolling out hardware and content offerings later this fall with the U.S. launch of its digital storefront, LeMall.

Founded in November 2004 by Jia Yueting, LeTV Group is dedicated to offering consumers streaming content across a wide range of devices–even including electric cars. Users can access a vast library of LeTV-owned and partner-distributed movies, TV shows and streaming video.

Read more at Variety

Sports-ESPN joins hands with India’s MSM to launch channels

Oct 7 Sports fans in the Indian subcontinent will be spoilt for choice after Indian Premier League (IPL) rights holder Multi Screen Media (MSM) and sports broadcaster ESPN announced plans on Wednesday to launch new channels and foray into digital market.

ESPN, a Walt Disney unit, exited India in 2012 after a split with Rupert Murdoch-owned Star TV, which owns the rights to cricket-crazy India’s home international matches and domestic tournaments, excluding the annual IPL Twenty20 competition.

Read more at Reuters

Turner Reboots Digital Content Venture Super Deluxe (Exclusive)

Turner Broadcasting is quietly preparing a new digital content venture based on a brand the Time Warner division shuttered seven years ago after a short-lived run.

Super Deluxe, which launched in 2006 as an online hub for original short-form comedy, is the title of a new operation in the early stages of development, according to sources. A rep for Turner declined to comment.

Read more at Variety

Viacom18 to launch Nick HD+; readies third localised kids show ‘Shiva’

Viacom 18’s kids cluster is gearing up for some game changing moves. In a first for the Indian market, Nickelodeon will launch a kids channel in high definition called Nick HD+, which will showcase the best of local and international content.

Nick HD+ will soon be available on all cable and direct to home (DTH) platforms in the country. Nick HD+ content will be curated from the best of Nick’s offerings across the board, which includes special ‘never seen before’ episodes of Dora The Explorer and Sponge-bob Squarepants. Some of the network’s international shows such as Marvin Marvin will also be introduced to India through Nick HD+.

Read more at Indian Television

BBC Earth Puts Nature On The Stock Exchange

Every year bees contribute over £106.2 billion to the global economy; coral over £6.1 trillion; plankton over £138.7 billion and beavers almost £500 million. These figures were released today by BBC Earth in a pilot model for an Earth Index that demonstrates the financial contribution that nature makes to the world economy every year.

BBC Earth published the Earth Index in the financial sections of the Wall Street Journal (US); Times (London); Singapore Business Times (Singapore) and the Economic Times (India) putting nature on the stock exchange for the first time.

Neil Nightingale, Creative Director for BBC Earth commented: “When you see the figures in black and white it’s illuminating to see that the annual revenues of the world’s most successful companies, Apple; General Motors; Nestle; Bank of China* all pale in comparison to the financial return to our economy from natural assets.”

The Earth Index was devised to place nature at the heart of economic conversation by understanding the financial value of the services we receive each year from natural resources. To create the Earth Index, BBC Earth worked with British environmental specialist Tony Juniper to commission a scoping study from the United Nations Environment Programme World Conservation Monitoring Centre.

“We scoured the available research and data to find comparable figures to company stock listings and settled on the financial value delivered each year,” said Juniper. “What this unequivocally shows is the major contribution that nature makes to our health, wealth and security.”

Nightingale added: “By recognising the practical and economic benefits that we derive from natural assets we can better understand the impact of long term changes in natural capital.”

BBC Earth’s ‘nature stock exchange’ is based on a study of the existing available data and the Earth Index pilots a model for reporting the financial contribution that nature makes to the global economy. To find out more and view the source material visit: http://www.bbc.com/earth/story/cost-the-earth-sources.

“Embarking on this study revealed the paucity of consistent information available about the financial importance of nature to our society,” said Nightingale. “Our review of the existing research has shown us how vital the ecological economy is to us – and yet there are no consistent measures for natural capital. Nature of course has an intrinsic value over and above its monetary contribution. But what the nature stock exchange shows is that its economic importance cannot be ignored.”

To accompany the Earth Index, BBC Earth has created ‘Cost the Earth’, an interactive feature that challenges people to guess the value of global companies such as Starbucks compared to natural assets such as Otters or commodities such as Diamonds. To play the game and find out more about BBC Earth’s ‘nature stock exchange’ visit: www.bbc.com/earth.

Examples of the services that we receive from natural assets include:

Coral
Valued at £6,187,500,000,000
Coral reefs provide vital protection from storms; support multi-million pound tourism industries; capture and store carbon and are nurseries for the young of commercially important fish species.

Bees
Valued at £106,250,000,000
Bees are vital to crop pollination worldwide. In Maoxian county in Sichuan China, fruit farmers now perform this job themselves, hand pollinating their crops following the loss of their natural pollinators in the 1980s.

Vultures
Once valued at £1,634,615,385
We understand the financial value of vultures after their sharp decline in India brought to light the vital service they performed in cleaning and removing animal carcasses. Their decline created a public health risk due to remains being left to rot and generated significant costs for the communities who had to pay for carcasses to be disposed.

Beavers
Valued at £497,500,000
An individual beaver was valued at £80,487.72 per year** for the contribution they make to flood risk reduction; enhanced water purity and improved water storage through building dams and other structures that change the environment in ways that can benefit people.

-Ends-
For more information, please contact:

Jeanne Leong
Communications Director, BBC Worldwide Asia
Tel: +65 6849 5292
Email: Jeanne.Leong@bbc.com

Gladys Sim
Senior Executive, Communications, BBC Worldwide Asia
Tel: +65 6849 5295
Email: Gladys.Sim@bbc.com

Sports Matters 2015 Completes a Hatrick of Events With Successful Third Instalment of the Region’s Leading Sports Conference

Singapore, 17th September 2015: The curtain fell on the annual Sports Matters conference at the Marina Bay Sands in Singapore. Maurizio Barbieri of Samsung, said: “This is a time of change in the sports industry and we are excited and proud to be driving this period of growth. We have seen new players entering the market these past two years and there will be more coming in over the next two years. We continue to have high hopes for the industry and Sports Matters remains the destination event for the business of sport.”

The content-rich programme ended with two overriding messages for the industry: Be here, and connect with your fans. Much of the talk on Day Two centred on China and it’s coming of age. Hang Yu, Vice President Sports, LeTV Sports delivered a powerful and honest appraisal of the recent changes in his market: “There is no doubt that the sports industry in China is booming however the most important thing for LeTV is to get more people to participate in sports whether they watch online video content or attend events. We need to solidify a foundation of sports fans.”

This was recognised by those outside China too. Andrew Georgiou, CEO, World Sport Group acknowledged that “Everyone’s been talking about China for 20 years and here we are… and we’re only seeing the tip of the iceberg.
Sports Matters mission statement is to create the foundation for a sustainable Asian sports industry. The gathered speakers reminded the attendees to keep this in mind as the two days progressed: Is it sustainable?

Right from the outset, opening keynote speaker Zubin Gandevia, President, Asia Pacific & Middle East, FOX International Channels commented: “The issue is not so much whether the Asian sports industry is sustainable, but it’s more about how we can work together to optimise the massive potential it has. That’s the beauty of being at a nascent stage with so much momentum”

Sports Matters will be back in 2016. For the latest information: www.sportsmatters.asia

# # #

For media enquiries, please contact:
Sammy Shirra-Moore
sammy@branded.asia
+65 9298 5295

Anica Bussell
Fast Track
anica.bussell@fasttrackagency.com
+65 9129 4652

About Sports Matters
Sports Matters is a co-production between Branded and Haymarket Media dedicated to building strong foundations for a healthy and sustainable Asian sports industry. This C-level dynamic event provides a global platform in Asia for debate, an opportunity to build commercial relationships and a unique brand involvement never before seen at a sports industry event.

Convening at the iconic Marina Bay Sands in Singapore on 16-17th September 2015, Sports Matters embraces the entire sports industry value chain from governing bodies, rights holders and sponsors, to broadcasters and agencies. A compelling and apposite programme will feature core interviews, expert panel analyses, thought leadership presentations and must-attend interactive forums.

Supported by the Singapore government and carefully selected trade and media partners, Sports Matters is a must attend for stakeholders the business of sport in Asia Pacific.

About Branded Ltd.
Branded designs, sells, markets and produces amazing B2B2C and B2B2F(an) events in Asia. Founded in 2002 and listed as a top 10 Event Marketing agency by Marketing magazine, our focus is to add value and grow the media, sports and entertainment industries in Asia.

We are experts in the organisation, programming and production of dynamic conferences, live music festivals, academies and youth fan events in Asia. Our properties include Digital Matters, Music Matters, Social Matters, Sponsorship Matters, Music Matters Live, the Music Matters Academy, YouTube FanFest and YouTube FanFest Academy (part of the All That Matters series), Sports Matters and MixRadio Music Connects.

Branded is an independent company staffed by passionate multi-cultural, multi-lingual and multi-talented individuals with offices in Hong Kong and Singapore.

About Campaign Asia-Pacific
Campaign Asia-Pacific is a brand dedicated to the business of communications in Asia-Pacific. Published by Haymarket Media Group, the UK’s largest independently owned publishing group, it is part of a global marcoms portfolio that includes market-leading titles Campaign, Marketing and PRWeek. Campaign Asia-Pacific aims to deliver essential insights and intelligence for advertising, marketing, media and PR professionals. Across many platforms, the brand delivers deep and broad analysis of industry trends and developments. As well as a subscription-based magazine, it publishes up-to-the-minute news, research and data, as well as opinions and blogs on campaignasia.com and delivers daily e-newsletters for Asia-Pacific and China (in Chinese language). Campaign organises a number of conferences, awards and training programmes, as well as festivals, such as Spikes Asia, which are part of a joint-venture with Cannes Lions. www.campaignasia.com/top1000

BBC Worldwide outlines OTT plans

BBC Worldwide plans to reboot its foreign over-the-top ambitions once it has built out support for registered sign-ins, according to BBC director of audiences Nick North.

iPlayer across four screens light backgroundSpeaking at MIPCOM here in Cannes, North said that the BBC’s commercial arm was looking to “review” its OTT stance – after formally shutting down its Global iPlayer on-demand initiative earlier this year – and was looking to add similar functionality to the UK ‘myBBC’ initiative abroad.

Read more at tbivision