
Taking the ‘Emperor of Chinese Entertainment’ to 8 feeds broadcasted across Asia Pacific & North America
Hong Kong, 1 November, 2013 – FOX International Channels Asia (FIC) is excited to announce the launch of STAR Chinese Movies’ (SCM) Southeast Asia (SEA) feed, which goes on air today. The move builds on SCM’s position as the ‘Emperor of Chinese Entertainment’ and a globally renowned brand that offers viewers around the world access to the latest Chinese-language blockbuster movies and other premium content.
The addition of SCM’s SEA feed takes the premium Chinese entertainment channel to a total of 8 feeds, making SCM the largest and farthest reaching Chinese-language channel. In addition to SEA, SCM’s 8 feeds also include SCM Hong Kong in SD and HD, SCM Taiwan in SD & HD, SCM Singapore in SD & HD and SCM International whose footprint covers Canada, USA, Australia and was recently launched in New Zealand last month. Each of the 8 SCM feeds has its own content and programming strategy to suit the territory it caters. In addition to the linear channel, FIC also offers SCM PLAY, an authenticated online catch-up service via the web or the iOS and Android app, allowing viewers to catch up on their favorite Chinese-language content whenever they want, wherever they want. The rapid expansion of its Chinese channels portfolio and non-linear services is in line with FIC’s commitment to make available premium Chinese-language entertainment not just across Asia but all across the world.
SCM’s SEA feed is available from today in Thailand via affiliate partners GMMZ and MeTV, and in Indonesia via affiliate partners First Media, Big TV, Parabola Orange TV, Skynindo and will be available on Aora TV from December 1st 2013. Recognizing that viewers’ tastes in Chinese entertainment differ in different countries across Asia, FIC invested in launching SCM’s SEA feed to further customize content and scheduling to suit viewers in these 2 important markets. Its current line-up includes blockbusters such as Saving General Yang, Ah Boys to Men 1 & 2 and The Wedding Diary 2, an SCM original co-production. These films will be subtitled in Chinese and English as well as Bahasa Indonesia and Thai respectively.
“The launch of SCM’s new feed for Southeast Asia marks another milestone for FIC’s ambitious goals to develop and promote Chinese entertainment as premium crossover content, not just in Asia but worldwide,” says Cora Yim, Vice President of the Chinese Channels Group at FOX International Channels. “With our global scale, steady investment in not just acquiring but also producing content, and established channel brand of SCM, FIC is in a great position to lead the charge in taking Chinese content global.”
As the world’s leading Chinese entertainment channel, SCM secures the exclusive first-window rights for the best Chinese-language movies from Hong Kong, Taiwan, Singapore and other countries across Asia. Its top quality line-up includes 12 movies that recently garnered an impressive 40 nominations across all the key categories for the 50th Golden Horse Awards, Taiwan’s prestigious annual film festival. These films include Wong Kar Wai’s latest masterpiece The Grandmaster, the blockbuster hit Drug War and the breakout Singaporean film ILO ILO. In addition, for the first time, the Golden Horse Awards will be broadcasted LIVE on SCM in 7 countries around the world, including North America and the Pacific, evidence of the growing popularity and power of Chinese content outside of Asia. The awards will air live in Hong Kong, Thailand, Indonesia, USA, Canada, Australia and New Zealand on Nov 23.
Summary of SCM Feeds Globally
FEED |
CURRENT FOOTPRINT |
SUBTITLING |
SCM Southeast Asia |
Indonesia, Thailand |
Chinese, English, Bahasa Indonesia, Thai |
SCM Hong Kong |
Hong Kong |
Chinese, English |
SCM Hong Kong HD |
Hong Kong |
Chinese, English |
SCM Singapore |
Singapore, Philippines |
Chinese, English |
SCM Singapore HD |
Singapore, Philippines |
Chinese, English |
SCM Taiwan |
Taiwan |
Chinese, English |
SCM Taiwan HD |
Taiwan |
Chinese, English |
SCM International |
Australia, New Zealand, Canada, USA |
Chinese, English |
-End-
About SCM
STAR Chinese Movies (SCM) is the no. 1 Chinese movies channel in Asia and is the premier destination for lovers of blockbuster Chinese cinema, with more than 1,000 titles in its film inventory. SCM is dedicated to providing first-run, premium content as well as cutting-edge advanced services. Premiering box-office hits from Hong Kong, Mainland China and Taiwan, SCM guarantees exclusives from top Chinese and Asian producers and major studios such as Emperor Motion Pictures, Media Asia, Pegasus and Fortune Star. In addition to hit movies, SCM also offers a powerful combination of live events, major concerts and acclaimed Asian documentaries in Cantonese or Mandarin with Chinese and English as well as Bahasa Indonesia and Thai subtitles. This unrivalled content together with HD viewing, a VOD service and a market-leading online catch-up service called SCM Play, the channel provides an unmatched entertainment experience.
About FOX International Channels
FOX International Channels (FIC) is 21st Century FOX’s international multi-media business. We develop, produce and distribute 300+ wholly- and majority-owned entertainment, factual, sports, movies and lifestyle channels across Latin America, Europe, Asia and Africa, in 48 languages. These networks and their related mobile, non-linear and high-definition extensions, reach over 1.6 billion cumulative households worldwide.
In Asia, FIC operates or distributes 30+ channel brands, including the FOX, STAR and National Geographic brands, with over 100 feeds across 14 markets. As the leading pay-TV network in the region, we reach more than 550 million cumulative subscribers across Asia Pacific and the Middle East with offices in Hong Kong, China, Taiwan, Japan, Korea, Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, India, Australia, New Zealand and the UAE. For more information, please visit www.foxinternationalchannels.com.
This press release was issued on behalf of FOX International Channels Asia by Tactic Public Relations Limited (Tactic). For further information, please contact:
FOX International Channels Asia
Kelly Jang
Director
Pan Regional Trade Marketing & PR
DID: +852 2621 8875
Email: kelly.jang@fox.com
Tactic Public Relations Limited (Tactic)
Kristen Gallagher
Tactic – Hong Kong
DID: +852 2114 4345
Email: kristen.gallagher@tacticpr.com.hk
Diana Low
Tactic – Singapore
DID: +65 6325 8264
Email: diana.low@tacticpr.com.sg